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  • CONTENT WEBINAR & CHECKLIST MOBILE VERSION · CONTENT WEBINAR & CHECKLIST MOBILE VERSION.indd Created Date: 5/12/2016 11:08:56 AM
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Who Cares? Everyone. Search Engines Your Audience The Industry Competitors Rule #1 Rule #2 Rule #3 Rule #4 Rule #5 Focused Direct Clear Pared Down Actionable Helpful Simple Results-Focused On-Brand Genuine Credible Equity-Building Value Trust Interaction Share-Worthy Original Integrity Leadership Get Noticed Rule #7 Rule #8 Rule #9 Grammar & Spelling Trust Professional Intelligent Entertain & Educate Engagement Memorable Delight Citations & Links Credibility Referrals Authority Rule #10 Rule #6 Recyclable Formats Reach Consumable Right Target Relevance Attention ROI

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Page 1: CONTENT WEBINAR & CHECKLIST MOBILE VERSION · CONTENT WEBINAR & CHECKLIST MOBILE VERSION.indd Created Date: 5/12/2016 11:08:56 AM

Who Cares?

Everyone.

Search EnginesYour AudienceThe IndustryCompetitors

Rule #1

Rule #2

Rule #3

Rule #4

Rule #5

FocusedDirectClear

Pared Down

ActionableHelpfulSimple

Results-Focused

On-BrandGenuineCredible

Equity-Building

ValueTrust

InteractionShare-Worthy

OriginalIntegrity

LeadershipGet Noticed

Rule #7

Rule #8

Rule #9

Grammar & Spelling

TrustProfessional

Intelligent

Entertain& EducateEngagementMemorable

Delight

Citations& Links

CredibilityReferralsAuthority

Rule #10

Rule #6

RecyclableFormatsReach

Consumable

Right TargetRelevanceAttention

ROI

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