Content Team, Assemble!Understanding the roles required to make content marketing work

Makes sure the organisation

and keeps all the wheels turning.

Content champion buys into the mission

Knows what the audience wants

and where they typically go to find it.

Audience specialist

Marries audience needs with what the brand

is trying to say ( ).

Content strategist

much more here

In charge of overseeing the entire content-production process

and keeping to the .

Senior or managing editor

editorial calendar

Has a sound editorial eye and makes all written content

the best it can be.

Editor

Tells a good story through written content,

backing it up with research and interview skills

where required.

Writer

Puts the finishing touches on any content – wherever

it might appear.

Sub-editor

Helps any of the aforementioned people do

what’s needed to get the content out the door.

Editorial assistant

‘Beautifies’ all content and creates visual assets

such as infographics and memes.

Designer

Captures quality footage with a digital camera.

Videographer

Weaves the footage from the videographer

into a watchable (and shareable) story.

Video editor

Captures and/or edits sound content for podcasts or videos.

Audio engineer

Creates quality imagery to accompany your content.

Photographer

Decides which photographs – from a photographer

or stock library – would work best with

each piece of content.

Photo editor

Designs the platform the content will be hosted on.

Web developer

Ensures the content is visible and actually being seen.

SEO specialist

Oversees social channels to ensure a consistent,

on-brand tone.

Community manager

Posts to your social channels and keeps an eye

on each page’s conversations.

Social media moderator

Finds out and how to tweak it

to better suit the audience’s needs.

Analyst what content is working

(Which takes us back to the beginning to start all over again…)

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