content strategy beyond the web
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Content Strategy Beyond the Web
Matthew Grockiwww.grassfedcontent.com
@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
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The past does not need to
@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
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Content Marketing
@mgrocki #csforum11 @mgrocki #csforum11
• “Profitable consumer action” • “Driving profitable customer action”
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Grumblings
@mgrocki #csforum11 @mgrocki #csforum11
“Content Strategy is the same as Content Marketing”
“What’s the difference between Content Strategy and Content Marketing?”
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@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
"Information Architecture for the World Wide Web" by Louis Rosenfeld and Peter Morville
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More Grumblings
@mgrocki #csforum11 @mgrocki #csforum11
“Content Strategy is the same Information Architecture”
“What’s the difference between Content Strategy and Information Architecture?”
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@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
Content Strategy kind of a hussy
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@mgrocki #csforum11 @mgrocki #csforum11
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@mgrocki #csforum11 @mgrocki #csforum11
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Goals for Content Strategy
@mgrocki #csforum11 @mgrocki #csforum11
1. Content as an organizational agenda
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Goals for Content Strategy
@mgrocki #csforum11 @mgrocki #csforum11
1. Content as an organizational agenda2. Break down CMS silos
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Goals for Content Strategy
@mgrocki #csforum11 @mgrocki #csforum11
1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website
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Goals for Content Strategy
@mgrocki #csforum11 @mgrocki #csforum11
1. Content as an organizational agenda2. Break down CMS silos3. Move beyond the website4. Pipeline between areas of business
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@mgrocki #csforum11 @mgrocki #csforum11
Thank you!