content strategy 2012
TRANSCRIPT
• Started in a college dorm room in 2003
Our Story:
• Inc 5000 “Fastest Growing Company”
• Largest online repair manual @ ifixit.com
• One of the largest Apple parts suppliers in the world
laptop repair manualsWroteWe
Now, iFixit.com hosts repair manuals numbering in the
!"#$%&'$
of people use iFixit to fix their own things
M!""!#$%
Our manuals are all
Open Sourceand
Free
Crowd-Sourced
Created and edited by enthusiasts
Everywhere
Repair manuals should, too.
Electronics go
The How-To Publishing Platform
So, we thoughtLets Partner with Studentsto build the free repair
manual.
‘
BuiltWe it
Step-by-step instructionsCommunity authoring Prerequisite chains Crazy scalability
We needed an industrial-strength service documentation publishing
tool.Nothingcame close.
Intuitive
Navigation
Everywhere
Repair manuals should, too.
Electronics go
Repair Anywhere
The FieldNow, people can follow along in
Our manuals are all
Open Sourceand
Free