content sourcing with red bull
DESCRIPTION
Ways how-to source contentTRANSCRIPT
Fishing for Contents?
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Sooner or later…
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…by the time you are tempted to jump into Content Marketing
you will notice that the defending champions are already in the water
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and the challenge seems GIGANTIC.
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You soon will realize that you are not Red Bull and you got no wings.
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You are going to ask yourself: „Where does the Content come from and who is going to create it for me?“
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Don’t wait until knowledge strikes you
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Accept the Challenge
Start with some practical work(after you have done the theory)
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Establish and improve your internal process design for content production
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Identify & Recycle existing content
Empower Employees to create content
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Invite and incentive Consumers & Fansto produce content
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Form allies and createOriginal Contentwith your agency partners
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Watch out for new Coops & Business Partnersto produce content
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Accelerate by Licensing content
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Reach out andCurate content you like
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Good Luck.
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Concept