Content Revolution Webinar

5 Reasons yourContent Marketing

Doesn’t Work …(and how to fix it!)

What !e’ll cover•The 5 reasons your content marketing doesn’t work… •…and how to fix them (like real, actionable stuff!) •The difference between blogging and content marketing •The No. 1 way to overcome these problems quickly & easily •How to create a profitable content plan for 2017!

Lacy BoggsI’m your host

5 Roadblocks"etween you and profitable content

Roadblock No. 1: No Clear Reasonfor Blogging

5 Questions to Figure Out Your Why:

1. Mission 2. Business Goal 3. Core Message 4. Ideal Reader 5. Promotion Plan

My 5…

5 Questions to Figure Out Your Why:

1. Mission 2. Business Goal 3. Core Message 4. Ideal Reader 5. Promotion Plan

Roadblock No. 2: Wrong Metrics

or (gasp!) no metrics at all

“An Audience will make you famous, but prospects will make you rich.”

- Tom Martin

Roadblock No. 3: Blogging to thewrong audience

When you’re blogging to support your business

(as opposed to blogging AS your business), having the RIGHT traffic is more important than

a ton of traffic.

Roadblock No. 4: Not leading people to

the sale

Imagine your content as #tepping #tones to a

#ale

Roadblock No. 5: Not promoting beyond

your audience

Which one $s your "iggest %oad "lock?

Imagine This…

The $10,000 Blog Post

Revenue / Leads = Value Per Lead

Step 1: Start with the calendar –Before you brainstorm

Step 2: Brainstorm like crazy

Step 3: Sort, Filter, Analyze

Step 4: Schedule

Ask Yourself: What could that kind of content planning system do for your business?

RECAP:This is really about:

• Having a plan is more important than how much traffic you attract. • I’ve cracked the code on a system that works to drive sales. • This is the fastest, cheapest way I’ve found to drive sales with content.

I’ve broken it all down so you can easily follow and apply the system to get your own

amazing results.

3 Choices:

1. Bootstrap & DIY. 2. Outsource. 3. Learn from an expert.

CIA Includes:

•5 Guided Audio Lessons (with complete transcripts) •Next Action Worksheets •Bonus videos, ebooks, templates, and interviews

Content Intelligence Academy

CIA In A Day (January 11, 2017)

5 guided audio lessons with transcripts ✓ ✓5 Next action worksheets ✓ ✓

201 Blog Topic Prompts Spreadsheet, Editorial Calendar Template and Video, Perfect Blog Post Template, and more

✓ ✓

Bonus Interviews with other experts on time management, telling your story, marketing,

SEO and more✓ ✓

Private CIA Facebook community for support ✓ ✓

LIVE small group coaching with Lacy ✓

INDIVIDUAL review of your content plan by Lacy ✓

Focus on taking ACTION and completing your content strategy in 1 Day ✓

ONLY 10 people ✓

Quick Decision Bonuses

1. BONUS: The Blog Promotion Workshop 2. BONUS: The JV Webinars Workshop 3. BONUS: The Content Upgrades Workshop

(that’s a $240 value!!)

CONTENT INTELLIGENCE ACADEMY

+ $240 in BONUSES!

Content Intelligence Academy

CIA In A Day

$199 $399

Limit 10 People January 11, 2017

What past Agents &ave to #ay...

For whatever reason, I felt good about starting the whole business, but the one thing I felt so overwhelmed with was I didn’t have a plan or a means to get going. I felt so disorganized. If I don’t feel organized, I feel paralyzed. I knew I needed something, some sort of calendar, but I didn’t know how to start that or what to do. That’s why I was so thankful to have found your strategy because it got me unstuck.Mariah Dolan

One of my favorite parts about the strategies I learned from CIA was how to create my marketing calendar and lead up to a promotion. It was so fun looking at my content through this new lens.

Sarah Greer

Some HappyCIACustomers…

Sonia Singh

Some HappyCIACustomers…

Sonia Singh

Some HappyCIACustomers…

Sonia Singh

MoreHappy Customers

MoreHappy Customers

MoreHappy Customers

Q & A

CONTENT INTELLIGENCE ACADEMY

+ $240 in BONUSES!

Content Intelligence Academy

CIA In A Day

$199 $399

Limit 10 People January 11, 2017

Content Revolution Webinar

Content Revolution

Webinar