| October 10, 2012 Page 1

Content Production

& Global Sales

Jan Frouman, October 10, 2012

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Red Arrow cordially welcomes you to today's presentation

Red Arrow Reel

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Experienced leadership team

Jan Frouman

Group Managing Director Jens Richter

Group Director –

International Distribution

11

Oversees all worldwide program sales

Launched Red Arrow International (formerly SevenOne International) in 2004

Previously at Beta Film and Prisma Sports & Media

Oversees all business activities

and international operations

Launched Red Arrow in 2010

and led growth

Previously at ProSiebenSat.1

and Saban Capital Group

X Years of industry experience

Ralf Schremper

Group Director - Finance

Responsible for all day-to-day financial activities

Focuses on driving Group strategy

With ProSiebenSat.1 Group since 2010, previously at Bertelsmann and RTL Group

Responsible for production and sales operations across the group

Special focus on operational expansion and integration efforts

Previously at FremantleMedia, Endemol and GRUNDY

John Jongerden

Group Director - Operations

Michael Schmidt

Group Director –

Creative Ops. & Business Development

Oversees all content development

Experience in broadcasting, producing, commissioning and development

Previously at BRAINPOOL, RTL and VIVA

21 22

17 10

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Red Arrow is already a top-tier global production

and distribution group

Distribution Production & Development

18 production companies across fiction / non-fiction TV genres

Development partners

Sales offices:

Munich

Los Angeles

Hong Kong

*Revenues entity view (incl. internal and external sales)

EUR 110m* Total revenues 2011

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3

1 Superior creative talent

Content line-up securing future growth and profitability

Best-in-class sales execution track record

Outstanding broadcaster relationships across the world’s

largest markets 2

4

1

3

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3

1 Superior creative talent

Content line-up securing future growth and profitability

Best-in-class sales execution track record

Outstanding broadcaster relationships across the world’s

largest markets 2

4

1

3

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Powerful footprint - 18 production assets across

nine territories 1

Co-production

partnership

AUS (2010)

Hong Kong (2012)

USA (2010-2012)

SE/DK/NO

(2010-2012)

BE/NL (2010) D/AU (2004-2010)

UK (2011-2012)

IL (2012)

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%

Targeting the largest addressable markets in the world:

USA, Germany and UK - totaling EUR 23bn volume 1

UK

2.6

Germany

3.6

Japan1

9.6

USA

16.3

11 Red Arrow production assets

across 3 out of 4 largest markets

GERMANY

UK

USA

Global territories for TV content originations

(estimated size excl. news and sports rights in EURbn, 2011)

20% 15% 10%

Average market gross margins

n/

a

Source: Red Arrow estimates 1Market not addressable for Red Arrow

✔

✔

✔

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Red Arrow is an established partner

for leading broadcasters 1 Broadcaster Highlights Country

Betty White‘s Off Their Rockers

Perez Hilton: All Access

The Taste

Das geteilte Glück

My Man Can

Old Ass Bastards

Restless

A League Of Their Own

Mr. & Mrs.

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FremantleMedia

Endemol

Shine

All3Media

Zodiak

Banijay

Eyeworks

4

5

6

7

8 Red Arrow

9

10

Talpa

Tinopolis

Impressive performance: start-up to Top 10 in

under 3 years 1 Independent production group1 Rank

established as part of the world’s

leading global production groups

in line with competition, active in both scripted

and non-scripted content

geographically positioned in the

world’s largest production markets

Red Arrow is:

Based on est. 2011 revenues. Source: Red Arrow analysis and company information. 1Defined as working independently regardless of ownership by a broadcaster group or studio.

3

2

1

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3

1 Superior creative talent

Content line-up securing future growth and profitability

Best-in-class sales execution track record

Outstanding broadcaster relationships across the world’s

largest markets 2

4

1

3

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Banks Tarver Left/Right

‘Watch Me Jumpstart’ (award-winning documentary, MTV)

‘True Life’ (MTV, currently in its 13th season)

‘First Year’, ‘Candidate’, ‘Aftermath of Terror’, and Emmy Award-winning ‘Fight For Your Rights: Take A Stand Against Violence’

Ken Druckerman Left/Right

Critically acclaimed documentary series ‘Frontline’ (PBS), ‘Boston 24/7’ (ABC), ‘The Residents’ (Discovery),

Feature documentary ‘Ghosts of Attica’

Lisa Shiloach July August Productions

‘Who’s Still Standing’ (sold to over 30 countries incl. NBC)

‘The Frame’ (sold to over 20 countries, incl. US - The CW, Spain and France)

‘The Million Pound Drop’ (Keshet), ‘1 vs. 100’ (Reshet)

Strengthened creative team: recent top-tier additions 2

Credits: Credits:

Credits:

Eilon Ratzkovsky July August Productions

Produced some of the most successful films made in Israel: ‘The ‘A’ Word’ (Keshet, sold to Lionsgate Entertainment) ‘Taxi Driver’ (Reshet & YES) ‘The Ran Quadruplets’ (Reshet & YES)

Credits:

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Danielle Lux CPL Productions

Commissioned award-winning shows incl. ‘Green Wing’ and ‘So Graham Norton’ for Channel 4

Won awards for commissions such as ‘Friday Night with Jonathan Ross’ and ‘The Kumars’ at BBC

‘All Star Mr. & Mrs.’ (ITV), ‘A League of Their Own’ (Sky1)’

Murray Boland CPL Productions

‘A League of Their Own’ (Sky1, season 6 picked up), ‘All Stars Mr. & Mrs.’ (ITV1, series 4 in production)

RTS and Montreux award-winning ‘Your Face or Mine’, ‘Infamous Fives’ and ‘Five Go Dating’

Strengthened creative team: recent top-tier additions 2

Credits: Credits:

Hilary Bevan-Jones Endor Productions

‘Cracker’ (ITV, BAFTA Best Drama Series, adapted by ABC)

‘State of Play’ (BBC, BAFTA & RTS Best Drama Series)

‘The Girl in the Café’ (HBO, BBC1, Emmy for Outstanding Made for Television Movie)

Credits:

Jago Lee & John Farrar NERD

‘The Big Bid’ (BBC1), ‘SuperHuman’ (Channel 4)

‘Second Rise’ (THC), ‘Getting Out Alive’ (Discovery US)

‘Ricky Gervais‘ Life’s Too Short’ (BBC2 / HBO), ‘Escape to the Legion’ (Channel 4)

Credits:

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Original shows with outstanding on-air success

across all genres 2 Average audience share vs. channel average

Source: Group production company reports, ProMefo, ProSiebenSat.1 Format Research

+408%

+44%

+185%

+92%

+61% +29%

+55%

+41%

+35%

+24%

+24%

+41%

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Strategic collaboration drives local and

global creative success ... 2 Local development

Hit formats with

multi-season potential

Attractive economics

IP asset value

Synchronization with channel

needs & major market events

(MIPCOM/TV, Realscreen, etc.)

Strong collaboration with local

pre-sales team

Top-tier creative talent (18 production

companies, 5 development partners, central

development team)

Best practice sharing

International

viability / appeal

International content sales

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... resulting in growing track record of in-house

format creation with global traction 2 Formats exported internationally1 Examples:

2012 YTD, August 2011 2010

1

10 11

1Source: Red Arrow. Refers to owned or exploited formats that have travelled to 2 or more countries in total and have been picked up in the relevant year.

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3

1 Superior creative talent

Content line-up securing future growth and profitability

Best-in-class sales execution track record

Outstanding broadcaster relationships across the world’s

largest markets 2

4

1

3

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Distribution business positioned to monetize across

the entire value chain 3

Truly international,

well-regarded

sales team

Sales offices in

Munich, Los

Angeles, Hong

Kong

Free TV / Pay TV /

VoD / DVD, etc.

Sales of ready-

mades and

formats

Produced by own

and 3rd-party

producers (incl.

Canada, France,

US, UK)

Core markets:

France, Italy, CEE,

US, UK, Australia

Established deal

flow in Latin

America, Asia-

Pacific, Middle

East, Africa

3rd-party and original content

Sales team Complete value chain

500+ titles 130+ countries

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Travelling format success achieved with both

in-house and 3rd-party properties 3

40+ COUNTRIES

25+ COUNTRIES

25+ COUNTRIES

20+ COUNTRIES

45+ COUNTRIES

10+ COUNTRIES

10+ COUNTRIES

10+ COUNTRIES

10+ COUNTRIES

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Red Arrow International is one of the Top 10

independent distributors 3

Based on 2011 gross revenues. Source: Red Arrow analysis and company information 1Cut-off at EUR 50m gross revenues

BBC Worldwide 1

Rank1

11 offices

Sales offices Distribution company

FremantleMedia

ITV Global Entertainment

Endemol (EWD)

Zodiak Rights

Shine

All3Media

2

3

4

5

6

7

8

11 offices

5 offices

c. 8 offices

3 offices

4 offices

n/a

Munich, Los Angeles, Hong Kong Red Arrow International

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Recent sales successes & broadcaster highlights 3

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3

1 Superior creative talent

Content line-up securing future growth and profitability

Best-in-class sales execution track record

Outstanding broadcaster relationships across the world’s

largest markets 2

4

1

3

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v

v

v

v

Content portfolio focused on and in line with

global demand 4

60% 16%

13% 11%

Reality/factual/docu Entertainment shows

Scripted series TV movies

Global market pick-up mix by genre %

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Recent acquisition of leading factual reality producer

in all-important US market 4

Key position in cable market in NYC (balancing

Kinetic’s LA presence with more network focus)

Diverse client base of leading US broadcasters

(VH1, MTV, Style, Bravo, History, etc.)

300+ hrs of programming produced to date

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At least 40% of 2015 growth target will be achieved by

end of 2012 – well ahead of plan 4 External revenues, LTM revenue growth

[in EURm as % of 2015 target]

14

20

114

100

growth

target

Base 2010

2011

Revenue

target 2015 2010 Gap to go

~ 60% ~ 40% 100%

External revenue

CAGR aspiration for

2010 - 2015: >50%

Total revenue CAGR

>20%

Target EBITDA margin

2015: >10%

20

H1 2012

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Strategic priorities 4

Continue to accelerate Red Arrow Group’s profitability and growth 1

Grow global presence in key factual reality and entertainment genres 2

Continuously optimize portfolio 3

Drive IP rights portfolio 4

Maintain healthy balance between original and 3rd-party content 5

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Red Arrow vision 4 Red Arrow will firmly establish itself as one of the world's largest creators, producers and

distributors of global television content and become a significant financial pillar within

ProSiebenSat.1's broader media portfolio.

Red Arrow aims to reach this goal and its financial targets via:

a balanced business mix in terms of genres and regions

well-established relationships with broadcasters

younger assets maturing as planned, driving revenue CAGR goal and improved EBITDA margins

our proven and continued growth in international formats

highly proactive group collaboration and synergy efforts in both non-scripted and scripted product

a broader global profile for RAI with robust pipelines of new group and 3rd party content

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Disclaimer

This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.

No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.