content marketing.ppt
TRANSCRIPT
Content marketing
Kate Devyatkina artjoker.net
Content marketing comic strip
Blog
Video
Posts in Social Media
Whitepapers
85% of asked clients are ready to leave their emails to get an eBook for free.
Teaching e-mailings
Separate site’s sections
Seminars and webinars
Funny site’s elements
Offline events
Offline events
The reasons for Email Marketing
SEO benefits:• behavioral factors• link mass• growth of a website pages number• unplagiarized texts• internal optimization• putting more semantics
Lead generation• Email for whitepapers • Email for a webinar• a subscription to a mailing• sending questions• commercial leads
Sales growth• traffic is growing• number of leads is growing• expert content• confidence• all reasons to buy!
The components of effective content-marketing
SystemContent
You
Introduction Crop
Audience
Content-strategy: go ahead to success!
Setting the goals:• defining KPI• orientation on numbers•mental mobility
Analysis of target audience:• what are they?• what do they read?• what do they like?• what are they lack of?
Defining a team:• who writes?• who draws?• who promotes?•agency/staff
Creating a content-plan:• for every day• for a week• 1/7/30/4/2/1method
Questions, that should be asked to yourself:
- How much quality content I am able to create?- In what way the content can be putted into categories?- What time my audience is web-active at?- What rituals do the target audience have in the Web?- What I can to automize?- What I am going to post during a month?
1/7/30/4/2/1 Method:
1 = what to post every day?7 = a plan for a week30 = what content do we post every month?4 = what do we post once every three month?2 = once a half-year?1 = every year?
Tactics of crop:• budget • the channels of a content promotion•POEM-strategy
POEM-strategy:
Own media(site, social media profiles, emails, applications)
Paid media(adverts, paid articles)
Conquered media (reposts, publishing your articles in mass media,
thought leaders mensions)
Analisys of efficience:• what works?• when works?• what to improve?
Measures of content-marketing efficiency:
● Measures of arrangements with content
● Site’s positions● Traffic and its quality● Regular readers● Increasing a number of regular readers
Well-tried ideas for a content:
Teaching content:• «How to do this?»• Check-lists• Useful advice• Tutorials• Expert tips
«Web-tuning. How to do this?»
Popular articles
Inbound content:• Business lessons• Overviews • Selections• Reviews• Fun
Overviews
Interviews
Thought leaders’ content• Interviews• quick-fire questions • guest posts
“About yourself” content:• about staff• interesting facts• about company• storytelling
A fight for popularity: how to attract audience?
Content that is written for people•Write from all your heart• Love your readers• Be attentive to details• Have a finger on the pulse
Be ready to experiment!
Co-operate!● Make friends
with thought leaders
● Write guest posts
● Show how to make friends with us
The secret of success
is...
Make your clients happy!
Thanks!
Kate Devyatkina
facebook.com/crayzykattyinstagram.com/Just_crayzy
artjoker.net