1. 1. #cmworld The Worlds Greatest Thief: Building a Dynamic Content Strategy Chris McWilliams Sportsbet.com.au @Mac_Content
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5. 5. #cmworld Say Hello to Seamus
6. 6. #cmworld Build A Dynamic Content Strategy
7. 7. #cmworld The medium is the message. Marshall McLuhan, 1964 content of any medium is always another medium
8. 8. #cmworld Your Brands Content Strategy Must Be Channel Agnostic
9. 9. #cmworld Get Clarity Start with Why Simon Sinek
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11. 11. #cmworld Content Marketing World *Patent pending, patent pending, patent pending
12. 12. #cmworld Marketing Director Content Social Media Manager Head of Design & Production Content Manager Promotions / Product Manager Strategy & Analytics Online Advertising Media Manager (Trad) Head of Comms (PR) Brand Manager Tactics
13. 13. #cmworld Credit: @krismausser
14. 14. #cmworld Our Content Production Content Strategy Social Media Manager Head of Design & Production Content Manager Promotions / Product Manager Strategy & Analytics Online Advertising Media Manager (Trad) Head of Comms (PR) Brand Manager Team Needs Content Creation Review / Approve Promote Gather Analytics Team Analysis
15. 15. #cmworld Reverse Content Engineering Audit and analyse find out what content was crap, effective and ineffective Plan What are the resources? Where? When? What types of content? etc Execute Creation and Distribution Where do the ideas come from? Who will create it? Where will it live?
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17. 17. #cmworld Nobody has a monopoly on great ideas. Barni Evans Marketing Director, Sportsbet.com.au
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19. 19. #cmworld Customers Audiences Media Keyword research
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26. 26. #cmworld This Became this
27. 27. #cmworld Content Apps
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30. 30. #cmworld Were a long way from being great at Content Marketing But were learning and getting better
31. 31. #cmworld "Go n-eiri an bothar leat"