content marketing strategy by gdi
TRANSCRIPT
Why You Should Care• Videos Increase People’s Understanding Of Your
Product Or Service by 74%
• YouTube Is The Number Two Search Engine In The World
• A Third Of All Online Activity Is Spent Watching Video
• Every Day 100 Million Internet Users Watch An Online Video
• 50% Of Users Watch Business Related Videos On YouTube Once A Week
Why You Should Care• 75% of Americans admit to bringing their phone to
the bathroom.
• 4 out of 5 consumers use smartphones to shop.
• 70% of mobile searches lead to online action within an hour.
• Smartphone penetration in the Philippines is at 38.7%
• Search engines are compelling webmasters to go mobile
Content MarketingContent marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Personnel Required
1. General manager
2. Content Manager
3. Direct Response Copywriter
4. Web Developer
5. Web Designer
6. Video Editor
7. Web Analyst
Use Your Data to Determine
• Cost Per Acquisition
• Lead Value
• Average Margins Per Sale
• Overall Profitability
Add Successful Assets to Your Swipe File
• Headlines
• Calls to Action
• Color Schemes
• Email Subject Lines
• Copy Templates
• High-traffic Content Assets