content marketing strategies seo companies should follow
TRANSCRIPT
Content Marketing Strategies SEO Companies
Should Follow
It may be possible that you’re content marketing strategy is struggling, but there are
some easy fixes for SEO companies, and by implementing some of these simple
changes, you'll be able to do much more than your competitors and get better
results:
Cater content: Once you get to know about your customers, you can start to
think about how each one of your personas moves along the buying cycle. Your
personas are likely to move at varying speeds, which means they are asking
different questions that require different answers. The more you can break
down and specifically target your content, the better.
Create personas: drawing up customer personas for all the various types of
people who are interested in your products and services can make a significant
difference in your marketing efforts. Creating personas will help you get more
in tune with your customers' needs and therefore give you the insight to create
better content.
Plan and schedule: as with most things, having a plan makes things more
efficient. You might not follow the plan exactly, but at least if you map out and
schedule your content, you can hold your team accountable for deadlines. If
you leave content for "when you have time" it'll never get the attention it
needs to achieve success.
This is just a brief outline as to why you should re-assess your content marketing
strategy. Content marketing needs time and complete commitment in order to be
effective. For further information and guidance on how to redesign your content
marketing strategy, get in touch with a local WSI Consultant today!
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