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68% Thought Leadership

45% Sales57% Customer Loyalty

57% Web Traffic 74% Lead Generation

71% Customer Acquisition

64% Engagement

82% Brand Awareness

MARKETING

73%Videos

64%White Papers

51%Infographics

62%Webinars

& Podcasts

38%MobileContent

Other key tactics employed by B2B content marketers:

73%YouTube

81%Facebook

55%Google+

85%Twitter

91%LinkedIn

1.28billionusers1

billionusers

300millionusers 255

millionusers

300millionusers

81%WebsiteArticles

73%Case Studies

76%Live Events

76%Blogs

80%eNewsletters

content marketingproduces roughly

Per dollar,

3X timesmore leads

HowC NTENTis used by the B2B company

of B2B marketers use content marketing

to reach their target audiences.

93%

What are B2B companies using content marketing for?

Content marketing costs

$ $ $

$ $

$ $

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

per lead than traditional, outbound marketing.

62% less1 5/ is spent on content-led websites.of time users spend surfing the web

of B2B marketers usesocialmediato reach their targetaudiences.

87%

SOURCES:http://contentmarketinginstitute.com/what-is-content-marketing/http://www.ragan.com/Main/Articles/46163.aspx#http://www.marketingprofs.com/assets/�les/pdf/B2B_Research_2014_MProfs.pdfhttp://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf

than traditional outbound marketing.

This infographic was prepared by

An award-winning PR & digital marketing �rm.www.clearpointagency.com

# of users on each social media site:

B2B content marketing usage by social media site:

Content marketing is defined as the creation and distribution of valuable and relevant content that educates and inspires an audience to take action.