content marketing - storytelling at the speed of now

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Storytelling at the speed of now @bloomworldwide

#FidDigContent www.bloomworldwide.com

@bloomworldwide | #FidDigContent | www.bloomworldwide.com

The problem: broadcast mentality persists


The problem: too many disparate sources


The problem: production is still slow


The problem: volume required costs too much


The opportunity: connected brand narrative


The opportunity: real-time engagement = immediate results


The opportunity: meeting real needs


The solution: fast micro content


The solution: repurposed content


The solution: curated UGC


Community management Content

Storytelling at the

speed of now


How?

Relevant content and real-‐:me crea:ve assets

Planned content • Planned branded content to create an always-‐on dialogue with your key audiences

Real-‐:me content • Real-‐:me content produc:on and engagement based on current trends

User generated content • Fostering UGC through influencer and consumer engagement and content cura:on


What kind of roles do you need?

Content Creators Engagement Specialists

Copywriters

Designers Videographers

Trend spoGers

Analysts

Strategists Community managers

Editors Community managers

Social media managers

Opportunity SpoGers


3 hours in the life of your real-time brand story: Facebook

Trend or opportunity spoGed Crea:ve concept Stakeholder

approval

Copywriter or Art Director executes

concept Final sign off POST

Influencer & consumer outreach

Community manager facilitates conversa:on and

sharing

User generated content curated

10AM 11AM

12PM

1PM


5 SIMPLE STEPS TO UNLOCK THE CONTENT POTENTIAL OF YOUR BRAND


1. Audit

2. Plan

3. Repurpose

4. Create

5. Curate


1. Audit


2. Plan


3. Repurpose


4. Create


5. Curate


CASE STUDY: GROUPON


About Groupon Groupon, launched in November 2008 in Chicago, and features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Several social media pages, which focus on branding and strategy. •  Facebook •  Twitter •  Corporate blog, •  Google+ Groupons social media objectives Huge focus on customer engagement. This is at the heart of its social media strategy. Audience demographics - largest audience is female aged between 16 - 34


Groupon’s approach

Relevant content and real-‐:me crea:ve assets

Planned content • Planned branded content to create an always-‐on dialogue with your key audiences

Real-‐:me content • Real-‐:me content produc:on and engagement based on current trends

User generated content • Fostering UGC through influencer and consumer engagement and content cura:on


Content that expresses the brand narrative


Content that captures the zeitgeist


Content that travels


Be ready for some surprises: content that delivers results


Community management Content

Storytelling at the

speed of now


1. Audit

2. Plan

3. Repurpose

4. Create

5. Curate

WWW.BLOOMWORLDWIDE.COM

Storytelling at the speed of now @bloomworldwide

#FidDigContent www.bloomworldwide.com

content marketing - storytelling at the speed of now

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