content marketing proof points that it works by chasm ink
TRANSCRIPT
Content Marketing Proof Points
C O N T E N T M A R K E T I N G
P R O O F P O I N T S
1
Content Marketing Proof Points 2
T h e y s p a n t h e f u l l l i f e -
c y c l e a n d i t d o e s n ’ t t a k e
m u c h t o g e t s t a r t e d
More visitors
Better engagement
Higher conversion
Increased loyalty
Authentic advocacy
Improved ROI
C O N T E N T B E N E F I T S
Content Marketing Proof Points
C O N T E N T L E A D E R S
H A V E S I T E T R A F F I C
G R O W T H 6 X H I G H E R
3
Y O U W I L L A T T R A C T
M O R E V I S I T O R S T O
Y O U R S I T E
Content Marketing Proof Points 4
Y O U R S I T E ’ S
V I S I T O R S W I L L B E
M O R E E N G A G E D
P E O P L E S P E N D 5 0 %
O F O N L I N E T I M E
W I T H C O N T E N T
Content Marketing Proof Points
W E B S I T E
C O N V E R S I O N I S 6 X
G R E A T E R F O R
C O N T E N T L E A D E R S
5
M O R E O F Y O U R
S I T E ’ S V I S I T O R S
W I L L C O N V E R T
Content Marketing Proof Points 6
Y O U W I L L D R I V E
G R E A T E R L O Y A L T Y
A N D A D V O C A C Y
7 8 % B E L I E V E C O N T E N T
P U B L I S H E R S W A N T G O O D
R E L A T I O N S H I P S
Content Marketing Proof Points 7
G O O D C O N T E N T
M A R K E T E R S
C O N T R I B U T E 6 X
M O R E T O R E V E N U E
Y O U R R O I
W I L L I N C R E A S E
Content Marketing Proof Points 8
3 7 % O F M A R K E T E R S S A Y
B L O G S A R E T H E M O S T
V A L U A B L E T Y P E O F
C O N T E N T M A R K E T I N G
Y O U C A N G E T
S T A R T E D W I T H A
B L O G A N D S O C I A L
M E D I A
Content Marketing Proof Points 9
7 8 % O F C M O S T H I N K
C U S T O M C O N T E N T I S T H E
F U T U R E O F M A R K E T I N G
Y O U W I L L S E E T H E
B E N E F I T S
Content Marketing Proof Points 10
T H E D I V I D E N D S K E E P C O M I N G
70% of consumers say content engages them closer to brands
Content costs 62%less than tradit ional marketing
Content marketing creates 3x more leads than tradit ional marketing
Clicks from shared content result in a
purchase 5x more often
Content Marketing Proof Points 11
T H A N K
Y O U
C o n t a c t :
M a t t h e w C h a s e m a t t h e w @ c h a s m . i n k
C h a s m . i n k / c o n t e n t - m a r k e t i n g