content marketing on a low budget for startups
TRANSCRIPT
October 1, 2016
Content Marketing on a Low-Budget
Presented by Enoch Pakanati
TOP 7 IDEAS AND HACKS
Enoch PakanatiChief Smarketer
1) Sales runs through my veins
2) Content strategist for startups and B2B companies
3) I help companies market and sell better
4) CEO at The Smarketers
A Little About Me:
Hi, Every One!
www.thesmarketers.com
@enochpjames
Content Marketing Hacks 3
Numbers To Prove
$14
Brands utilizing content
marketing save an average of
$14 per new customer
acquired
67%67% of surveyed B2B
companies reported marketing
content as a top 3 priority in
their 2015 marketing strategy.
54%
Inbound marketing delivers
54% more leads on average
than traditional outbound
marketing
76%76% of marketers are
increasing investment in
content marketing.
Content Marketing Hacks 4
What Content Marke5ng IS
Takes Patience and Consistency
Takes a LOT of work
Quality content doesn’t come cheap
Pays off in a BIG way
The Good Part
It’s possible to do content marketing both more effectively and cheaper than most businesses manage to do.
LET’s FIND OUT HOW
Content Marketing Hacks
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Free Templates
eBooks
Videos
Slideshows
Animations
Podcasts
Blog Posts
Infographics
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1 - FOCUS on Efficient Types of Content
QUOTE FROM A FREELANCER
DETERMINE TIME TAKEN IF YOU HAVE TO DO IT YOURSELF + CALCULATE HOURLY COST
GET A QUOTE FROM AN AGENCY OR OTHER PUBLIC SOURCES
Content Marketing Hacks 7
Step -2: Focus On Quality over Quan5ty
Publish one absolutely amazing piece of content per month than
publishing 30 mediocre posts.
Each post should be as valuable as possible.
Focus on Long-Form Content
Be smart, remember the 80/20 rule
Promote Extensively
Don’t waste time on unnecessary custom images
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Growth from content marketing comes from quality, not quantity.
Content Marketing Hacks 8
Convert Blogs to Podcasts or Infographics
Infographics into Slideshows and Videos
Videos into Animations (gifs), Blog Posts
Step -3: The Cheapest Way to Create Great Content Consistently
REPURPOSING EXISTING CONTENT
Content Marketing Hacks 9
Ideating, Creating, writing ,
scheduling , sharing and
promoting in batches
BATCHINGBe wise at calculating your costs
for developing content and chaos
to outsource when required
OUTSOURCE
Step - 4: Spend Time Improving Your Efficiency
Content Marketing Hacks 10
Focus on Your Niche
Focus on your goals and drive content through
specific channels
You don’t need to be everywhere at once.
All you need are the one or two channels that give you the best results.
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Step - 5: Forget Unnecessary Parts
Content Marketing Hacks 11
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Update time-sensitive content Republish old evergreen
content
Combine posts to create a long
form blog
Step - 6: Update Over Time
Content Marketing Hacks 12
CONTENT MARKETING
OPEN
Choose the right platform
Start with Email
Keep it Simple
Step - 7: Be Selec5ve With Promo5ons
Make Strategic Content Marketing Moves , spend wisely
Thank You