Content Marketing Myths

3 Myths Debunked

Myth #1: My customers are not social and content marketing and social media are separate so I don’t need to worry about it.

1.72% of American adults who are online use social media

2.85% of American adults are online3.43% of Americans over 65 years old use

social mediaMarket research link: Pew Internet

Myth #2: Social Media Will Kill Email and Make It Obsolete

Should be used as “complimentary tactics, not oppositional ones.” - Jay Baer

The customer has given you permission to contact them

Just as personal as social media

Myth #3: The Rules Are Different in B2B; You Target a Business Rather Than a Person

Business is becoming more and more about personal connections

All B2B customers are also B2C customers

Personal content helps to humanize the business

Resources: Other Myth Blogs

Convince and Convert 11 Myths Singlegrain 10 Myths Content Marketing Institute 18 Myths Jeff Bullas 7 Big Myths Search Engine Watch 5 Myths I Media Connection 5 Myths Marketing Insider Group 9 Myths

“The next time you hear a social media myth,

question it. Ask for proof, and ask out loud”

– Dan Zarella (Social Media Scientist, Hubspot)

Don’t be seduced by myths; most tend to be untrue.