content marketing - misbah jalal siddiqui
TRANSCRIPT
What is Content Marketing ?
Promoting useful and informative content that can help create a readership and followership
Stop Feeding Search Engine!
Start Creating Readership!
Why Content Marketing ?
1. To Gain Exposure on Web2. Create Readership3. Gain more social signals - Virality4. Build Solid Brand5. Social signals are new Era’s backlinks6. Better Traffic hence more inquiries
How To Market ItChoosing The Right Topic
Find the relevant niche
For Example:Veterinarian IndustryLeads to “Animal Health & Care”
How To Market ItChoosing The Right Topic
What do they want to know about?
For Example:Why winter tires are reliable ?
How To Market ItChoosing The Right Topic
What are they talking about ?For Example:
Veterinarian credited with saving man's life
How To Market ItChoosing The Right Topic
What is Trending ?
For Example:Samsung agrees to pay Apple $548 million for
copying its iPhone designs
http://thenextweb.com/apple/2015/12/04/samsung-agrees-to-pay-apple-548-million-for-copying-its-iphone-designs/
People’s Preferences About Blog Posts
0 1 2 3 4 5 6 7 8
UI of Blog
More Graphic
Trending Topic
Oppurtunity to Comment
Mobile Friendly
Preferences
Writing for Boring Industries
Change your approach
Informative Approach
Example:http://www.telegraph.co.uk/news/health/12038592/Want-
a-better-nights-sleep-Share-your-bed-with-a-pet.html
Want a better night's sleep? Share your bed
with a pet
Writing for Boring Industries
Change your approach
Humorous Approach
Example:http://nymag.com/following/2015/12/this-weird-twitter-
account-will-rate-your-dog.html
This Weird Dog-Rating Twitter Account Gets 10/10
Get to Know What's Trending Nowadays•What People Are Tweeting About ?
•Reliable Source To Find a Trending Topic
https://www.topsy.com/
Content Marketing on Steroids•Find The Trending Topics in your industry
•Beat Your Competitor
•Find the Key Influencers
http://buzzsumo.com/
Talk About Brands• Write Reviews about Hot Products/ Services
•Product/ Service Comparison
•Use the power of Hashtag to your Advantage
#Cocacola #Google #IBM #Dell #Intel
Build Social Profiles
•Follow Relevant Audience
•Sharing is Caring
•Comment on other’s posts/ tweets
•Create Social Relationships
•Build your social Authority
•Build you Author Rank
Social Profiles Diagnostics
Every time you reply/share someone’s tweet or
post you earn a do-follow internal link to your
social profile
Connect with Social Profiles
Tweet / Share Properly
[ your blog post title] [url of post] Via [your social profile mention]
Connect with Social Profiles
Find The Right Timing for Tweets/ Shares
With
http://www.followerwonk.com/
Points To Remember
•Find a good topic from BuzSumo / Topsy
•Write Article with proper approach
•Tweet / Share your Article with the preferred format
•Engage with your Influencers at right time with FollowerWonk
•Schedule Your Tweets/ Shares with Klout
•Answer Questions at Quora relevant to your Topic
•Social Bookmark
•Measure your Impact with Tweetreach
Apps Used in our Tutorial
https://www.quora.com/
https://www.topsy.com/
http://buzzsumo.com/
http://www.followerwonk.com/
http://www.klout.com/ http://www.tweetreach.com/
Other Apps You Can Try
http://www.twitonomy.com
http://www.tweriod.com
https://sproutsocial.com/
https://socialcrawlytics.com