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Content Marketing1

Your presenter

Pat Iyer

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The Panda Update

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The Panda Update

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Who is your target market?

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Age?

Who is your buyer persona?

Job title?

Skill level?

Sex?

Income level?

Industry?

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You are not your target market

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Fear?

Who is your buyer persona?

Pain?

Frustration?

Opportunities?

Hopes and dreams?

Wants versus needs?

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Can they pay you?

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• Your ideal client is ________________________________________________

• and has these problems______________________

• You offer this solution ______________________________________________ which has provided these results for others ___________________________________________

• You are different from your competitors because you ________________________________________________________

Define your marketing message

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Some statistics

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Creating a blog

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Blog – prerequisites = you can control the content being placed on the website

Blogging works

15 times

2 times

3-5 to 5-8 times

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Instructors’ blogs15

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0.5

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Instructors with Blogs

1 = current

2 = can’t tell date of last blog

3 = old post morethan 5 months

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Participants’ websites and blogs16

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Participants with blogs 3 = old (more than 2 years)

1 = current

2 = can’t tell date

4 = no website

5 = no blog on website

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SEO Engagement

Expertise

Humanizes

Benefits of Blogging/Content Marketing

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VOICE AND TONE?

Consistent • Skimmable, bullets, headers, short paragraphs

• Ask for feedback

STYLE

Honest and direct

Conversational

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•350-500 words • 700+ words

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Length

• One or two word phrases

• Long tail

https://adwords.google.com/KeywordPlanner

Keywords

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Keywords

Where use

Emphasize: bold or italics

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Content: What Can You Write About?

It is not all about you

97% versus 3%

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Content Generation

Brainstorm ideas with colleagues

Create system to capture ideas

Start draft posts

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Content: Stories25

Content: Medical news26

Content: Hot topics in the news27

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Content: Humor28

Content: Opinions29

Content: Book review30

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Content: Interviews31

Content: Different angle32

Content: What I learned…33

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Content: The power of odd numbers34

The power of 1035

Content: How to36

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Content: Infographics37

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Content: Video/Vlog39

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Content: Video40

Content: Video41

Draw Your Reader in: Headlines

Under 60 characters

Compelling

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Content: Closing the Post

Call to action

Ask a question

Link to another post

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Call to Action44

Optin/ethical bribes45

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6 6

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Optins

1 = No website

2 = Instructorswith website optin

4 = Website with optin

3 = Website withoutoptin

Ethical bribe

Ecourse

FAQs from your clients

Templates

Checklists

Ebook/white paper

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How do you collect names?48

Aweber

Mailchimp

Constant Contact

Get Response

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Where do you promote your ethical bribe?49

Business card

Blog

Signature line on email

Flyers at exhibiting events

Recorded phone message

Social media

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Content Marketing Stages

1- Awesome content

2- Build your community

3- Be everywhere

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Promote your blog

Link blog to social media: Facebook

Provide blog address in your signature line, business card, letterhead

Tweet your posts

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Monetizing Your Blog

Blook

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Barriers to Blogging

Time

Knowledge

Slow rewards

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Barriers to Blogging

Competition

Choosing wrong niche

Lose focus

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Barriers to Blogging

“50% of blogs are abandoned within the first 90 days.”

Denise Wakeman

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Barriers to Blogging

If you try to build an audience you might fail.

But if you don’t try, you already have. Corbett Barr

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