content marketing introduction (marco seiler, syzygy group)
Post on 14-Sep-2014
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DESCRIPTION
TRANSCRIPT
![Page 1: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/1.jpg)
Content Marketing Introduction
Marco Seiler
![Page 2: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/2.jpg)
Content Marketing /
Hype or salvation?
![Page 3: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/3.jpg)
Content MarketingCorporate Publishing
Native Advertising
/ Content Marketing on the rise
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SPEND ATTENTION
Traditional marketing campaign model
![Page 5: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/5.jpg)
SPEND
ATTENTION
Content Marketing
![Page 6: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/6.jpg)
/ Digital Innovation Day 2014
Definition
Content
Strategy
ContentPromotio
n
Measurement
Innovation
![Page 7: Content Marketing Introduction (Marco Seiler, SYZYGY Group)](https://reader033.vdocuments.us/reader033/viewer/2022051816/541659b68d7f72a26c8b47d7/html5/thumbnails/7.jpg)
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