Content Marketing In The Era of Infobesity
Jessica GioglioHead of Content LabSprinklr
We Are Marketing In An Era of Infobesity
Every48hours
The Volume of Content Shared is Unprecedented
Every48hours2003to
BeginningofTimeThesameamountof
contentisproduced-Google
So, How Do You Stand Out?
EmbraceaCustomerCentricvs.SalesCentricContent
Strategy
89%ofcompanieswillcompetemostlyoncustomerexperienceby
2016-Gartner
Why This Matters
Therightcontentstrategycan
createabetter,more
memorableexperiencewith
yourcompanythatdrives,
loyalty,affinityandresults.
Develop Thought Leadership That Adds Value
143 pages on Slideshare
106,000+ views
Keep Your Community Updated On Trending Topics
Relevant industry breaking news & trending topics
Drive Leads In A Customer Centric Way
The ask = email address The value = LinkedIn makeover
LeverageVisualsToTellYourStory
Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8 seconds to capture
someone’s attention!
Visuals Drive Higher Engagement With LinkedIn Updates
Videoscanincreaseengagementby74% Photoscanincreaseengagementby147% 100%ofthetop50mostengagingstatusupdatesonLinkedIninAprilincludedeitheranimage,link,orvideo
Keep Visuals Original, Eye-Catching & Informative
Less stock photos – more
original content
Quotes Inspire & Make Your Story Shareable
Visualize Data In A Unique Way
Target Content To Relevant Audiences
YouTube & Slideshare Can Help Tell More Robust Stories
Don’tJustDevelopContent–CreateExperiences
Citi Connect: Professional Women’s Network
116,000+ views
Topic: Why Successful People
Ask For Help
L’Oréal: Are You In?
L’Oréal: Are You In?
Key Takeaways
Putcustomerneedsandinterestsatthecenterofyourcontent
strategy
Shrinkingattentionspanscallforhigh-qualityvisualsthattella
story
Contentcandomorethanjustmarketing–itcanhelpcreate
memorableexperiencesthatdrivebrandloyalty.
Thank You & QuestionsJessica GioglioHead of Content LabSprinklr