content marketing for your pm business...content marketing for your pm business
TRANSCRIPT
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Content Marketing for your PM Business
www.PropertyManagementSystem.org
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Marketing Steps
① Create your marketing piece
Copyright 2018 Marc Cunningham
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Marketing Steps
① Create your marketing piece
② Target your audience
Copyright 2018 Marc Cunningham
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Marketing Steps
① Create your marketing piece
② Target your audience
③ Distribute it
Copyright 2018 Marc Cunningham
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Marketing Steps
① Create your marketing piece
② Target your audience
③ Distribute it
④ Pay for it
Copyright 2018 Marc Cunningham
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Marketing Steps
① Create your marketing piece ② Target your audience ③ Distribute it ④ Pay for it ⑤ Repeat again, and again, and again
Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Marketing Steps
① Create your marketing piece ② Target your audience ③ Distribute it ④ Pay for it ⑤ Repeat again, and again, and again
Copyright 2018 Marc Cunningham
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Internet
Copyright 2018 Marc Cunningham
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What is the number 1 online search engine?
Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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By 2019, 80% of content consumed online will be video
based content
Copyright 2018 Marc Cunningham
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4 times as many consumers would rather watch a video
about a product or service than read about it
Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Video Content Marketing
Copyright 2018 Marc Cunningham
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Answer your customers questions before they ask
Copyright 2018 Marc Cunningham
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Averaged:
1 lead per day
2 new clients per week
Marketing Cost = 1.5% of gross rev Copyright 2018 Marc Cunningham
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5 steps to creating content marketing videos
Copyright 2018 Marc Cunningham
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1. Get your equipment
Copyright 2018 Marc Cunningham
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2. Start a list of topics & questions
Copyright 2018 Marc Cunningham
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What questions do your customers have about:
1. Pricing
Copyright 2018 Marc Cunningham
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How much does professional property
management cost in Las Vegas?
Copyright 2018 Marc Cunningham
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What questions do your customers have about:
1. Pricing 2. Problems
Copyright 2018 Marc Cunningham
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Do NOT hire a Property Manager in Las Vegas
until you ask them these 4 questions?
Copyright 2018 Marc Cunningham
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What questions do your customers have about:
1. Pricing
2. Problems 3. Comparisons
Copyright 2018 Marc Cunningham
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What are the top 5 condo complexes in Reno?
Copyright 2018 Marc Cunningham
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AnswerThePublic.com
Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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3. Hit Record
Copyright 2018 Marc Cunningham
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3. Hit Record
• 5 minutes max per video
Copyright 2018 Marc Cunningham
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3. Hit Record
• 5 minutes max per video
• Smile and be happy – not perfect
Copyright 2018 Marc Cunningham
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3. Hit Record
• 5 minutes max per video
• Smile and be happy – not perfect
• Start with a story or question
Copyright 2018 Marc Cunningham
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4. Upload to YouTube
Copyright 2018 Marc Cunningham
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4. Upload to YouTube
• Upload two videos per month – be consistent!
Copyright 2018 Marc Cunningham
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5. Post to a video page on your website
Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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Copyright 2018 Marc Cunningham
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www.RentGrace.com
Copyright 2018 Marc Cunningham
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10 Reasons to do Video Content Marketing
Copyright 2018 Marc Cunningham
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1. It allows prospective clients to listen to you when THEY want to
Copyright 2018 Marc Cunningham
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2. It sets you up as the expert with the public AND with google
Copyright 2018 Marc Cunningham
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3. It keeps you for answering repetitive questions
Copyright 2018 Marc Cunningham
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4. It keeps bad clients away
Copyright 2018 Marc Cunningham
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5. It builds likability & trust
Copyright 2018 Marc Cunningham
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LIKABILITY
TRUST
Copyright 2018 Marc Cunningham
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6. It is like a fast-forward button for your client acquisition process
Copyright 2018 Marc Cunningham
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7. Nobody (almost) is doing it!
Copyright 2018 Marc Cunningham
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8. It is virtually free!
Copyright 2018 Marc Cunningham
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9. It solves the problem of removing the owner from face-to-face marketing when growing.
Copyright 2018 Marc Cunningham
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10. It acts as a training tool for new PM’s or New Account Specialist.
Copyright 2018 Marc Cunningham
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Tip 1: Don’t let perfection be enemy of
action
Copyright 2018 Marc Cunningham
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Tip 2: Distribute through a monthly
e-mail to your client list
Copyright 2018 Marc Cunningham
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Tip 3: Safety is the enemy of success
Copyright 2018 Marc Cunningham
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www.PropertyManagementSystem.org
Marc Cunningham
*slides* Copyright 2018 Marc Cunningham