content marketing for communicators: lessons from general mills, 3m, ameriprise financial &...

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#MNPRSAContent | @AngelaDalton | @BrianEnderlein | @MauraRyan | @Chris_Schermer Content Marketing For Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

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Page 1: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

#MNPRSAContent | @AngelaDalton | @BrianEnderlein | @MauraRyan | @Chris_Schermer

Content Marketing For Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

Page 2: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

Today’s Panel

Angela DaltonContent Strategist and Senior Marketing Planner,General Mills –Tablespoon.com

@AngelaDalton

Brian EnderleinDigital Media, Interactive Marketing & Analytics,3M Consumer Business Group

@BrianEnderlein

Maura RyanDigital Content Marketing Manager, AmeripriseFinancial

@MauraRyan

Chris SchermerPresident, SCHERMER

@Chris_Schermer

Page 3: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

Scotch-Brite™ & Post-it® Brands – 3M

Page 4: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer
Page 5: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

Wells Fargo Treasury Management

H.B. Fuller – Connecting What Matters

Page 6: Content Marketing for Communicators: Lessons from General Mills, 3M, Ameriprise Financial & Schermer

Thank You!

Want more content marketing goodness?Check out this exclusive interview with “Epic Content Marketing” author Joe Pulizzi:

Info.Maccabee.com/MNPRSAContent

#MNPRSAContent | @AngelaDalton | @BrianEnderlein | @MauraRyan | @Chris_Schermer