content marketing for artists: module 11€¦ · • design your lead generation magnet 16. title:...
TRANSCRIPT
Content marketing for artists: Module 11
Agenda• Effective email marketing & promotion
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Make your art the center of your world
Your Website & Portfolio
Shows
Email Marketing• Remind them who you are and why they
love you • Call them to action when you have
something to sell • Far more effective than social media, but
still just one piece of the puzzle
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The importance of lists• Reaching people who are interested in you • Marketing to people who like you is
cheaper in time & money • You’ll make more money
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Gather your contacts• Everyone who ever purchased from you • Everyone who expressed interest in your art • See example spreadsheet on course page
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Sign up for Mailchimp.com (or other email service provider)
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DON’T USE PERSONAL EMAIL• No tracking • You’ll get marked as a spammer • No sign up forms !DON’T DO IT!!
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Sign up forms & calls to action
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What’s a lead magnet?• A reason to sign up for your mailing list • Something that your collector would love • Something you can deliver via email
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Finishing your sign up forms
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Confirmation email ninja marketer secrets
Final email: • send a link to your lead-generation magnet • send an unexpected bonus • ask the collector a question like “What is
your #1 concern about buying art?” or “What is your favorite art you've seen?”
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Homework• Sign up for Mailchimp (or other email
provider) • Get your opt-in form on your site • Design your lead generation magnet
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