content marketing, data & targeting: come sviluppareuna ... · | [email protected]@outbrainit...
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT
Contentmarketing,data&targeting:comesviluppareunastrategia dimarketingbasatasugli interessi
AlbertoMariCountryManagerOutbrain Italia
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 15
HubSpot/SmartInsights2016europe
Principale veicolo dicrescita delle vendite nel 2016
ContentMarketing 21%
BigData(includingmarket andcustomerinsights&predictiveanalytics)
Communities(brandedniceandverticalcommunities)
Conversionrateoptimization(CRO)/Improvingwebsiteexperiences
Marketingautomation(incl CRM,behavioralemailmrktandweb)
SocialMediamarketingincludingSocialCRM,andSocialCustomerCare
11%
15%
9%
6%
10%
Whichsingleonlinemarketingtechniquewillmakethelargestcommercialimpactorupliftinleadsandsalesin2016.
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 29
Hubshout,2015
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 40
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| INFOIT@OUTBRA IN.COM @OUTBRA INIT 49Source:DOMO2016