content marketing at scale - building a content carousel - sprinklr social@scale summit hosted by...
DESCRIPTION
Building a scaled content marketing platform can be challenging. Here are some simple steps for building a content carousel designed to created ongoing engagement with targeted audiences. Originally presented at Sprinklr's Social@Scale Summit at Lenovo.TRANSCRIPT
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© 2014 Ignite Social Media Agency
Carousel Content MarketingSprinklr Social@Scale Summit hosted by LenovoJune 12, 2014
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© 2014 Ignite Social Media Agency Image sourcegodzillamovies.com
Content @Scale?
Marketers need for fresh and relevant content is growing at an epic scale.
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© 2014 Ignite Social Media Agency
Content Platforms.
Influencer created content is a valuable part of an overall solution.
Melissa Garcia from consumerqueen.com
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© 2014 Ignite Social Media Agency Source: gigaom.com
Marketing $$ are following readers.
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© 2014 Ignite Social Media Agency
However, print decline still has a long way to go…
Source: Slideshare - KPCB Mary Meeker Internet Trends 2014
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© 2014 Ignite Social Media Agency
Image Source: The Atlantic
This just in: Digital News consumption hits an all time high
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© 2014 Ignite Social Media Agency
1. Media is no longer delivered, it’s curated
2. The Website is Dead (long live the “aggregated” website)
3. Content Agnosticism (I Path therefore I am)
4. Content Carousel:
Create, Aggregate, Syndicate & Engage, Optimize in Real time
Create a Content Carousel.
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© 2014 Ignite Social Media Agency
Media is no longer
delivered, it’s cu
rated
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© 2014 Ignite Social Media Agency
Websites are Dead.
Image source: qz.com
Or at least the homepa
ge is…
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© 2014 Ignite Social Media Agency
Content sources (and d
estinations) are ultim
ately
consumer driven vs. ma
rketer delivered
Image Source: The Sydney Morning Herald
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© 2014 Ignite Social Media Agency
Create Content.
Image Source: The Daily Mail
Be Content Agnostic: Create, Partner, Curate and Collaborate with influencers and their audiences
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© 2014 Ignite Social Media Agency
Aggregate.
Image Source: coca-colacompany.com
Coca-cola’s “website” is now a content aggregator.
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© 2014 Ignite Social Media Agency
Syndicate & Engage.
Image Source: Supra Footwear Instagram
Don’t just publish (push), engage with audiences and participate in conversations.
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© 2014 Ignite Social Media Agency
Optimize in Real Time.
Image Source: Sprinklr.com