content marketing 101
TRANSCRIPT
Content Marketing 101What it is, why you should care, and
what it looks like done really, really well.
@desiraeoInbound Marketing Manager, You.i TV
Formerly Content Marketing at ConceptShare, Digital Marketing at bv02
Content marketing is…
Joe Puzilli, Content Marketing Institute
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
unbounce.comThey build software to help marketers create landing pages,
without having to get IT involved.
They use…
• Blogs
• Webinars
• Recorded webinars
• E-Books
• Videos
• Landing pages
• A web series
• Free training course
They’re not doing this for free.
Every piece of content is part of the sales process. It’s just really, really early on.
That’s the magic of content marketing.
Your ideal customer learns a lot, and loves your company. By the time they want to buy, you know everything about them.