content management systems
DESCRIPTION
Benefits of Content Management Systems for Business.TRANSCRIPT
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Content Management
Systems (CMS)
Tutorial: 3
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Today’s Plan Lesson Exercise 2 Assignment Results Released What is a CMS? How a CMS works Business Goals of a CMS Engagement Marketing Ideas Conclusions & Questions
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Lesson Exercise 2 – 5% Reflection Questions 2 Choose 1 from the 3 topics 500-600 words Blog or word document option Academic style with consideration given to
referencing, validating statements with evidence as well as enhancing your answers with creative resources.
Due 7th February 11.59pm
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What is a Content
Management System?
What is a Content
Management System?
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What is a CMS? A Content Management System
(CMS) is usually implemented as a Web application, for creating and managing HTML content.
Used to manage & control dynamic information.
This can include, images, videos, music, documents, text
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Can you think of any
others?
Can you think of any
others?
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Where can a CMS be used? Corporate Websites Corporate Intranets E-commerce & online reservations Small business websites Non-profit & Community based sites Online magazines, newspapers &
publications Personal homepages
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Main points of a CMS Pages are edited online via a
browser Pages can be edited, added or
deleted and go live immediately
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A simple WordPress content management system can even be updated from an iPad or iPhone
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How a CMS works Until 1996 most people managed
their websites by editing HTML files and uploading them to web servers
Today CMS usually run on a database (most common ones being MySQL, used in conjunction with PHP programming language)
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Anatomy of a CMS
The CMS manages the entire lifecycle of pages, from creation to archival
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Anatomy of a CMS The functionality of a CMS can be
broken into four main components: Content Creation Content Management Publishing Presentation
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Content Creation The front end of a content management
system is an easy to use authoring environment, designed to work like Word.
Enables the user to create new pages or update content without having to know HTML
Often drop & drag functionality to re-arranging pages and how they link together
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Content Management Once a page has been created, it is saved
into a central repository in the CMS
The repository allows the user to: Keep track of all the versions of
the page Ensure only users who have the right access
can change sections of the site Integrate with existing information sources and
IT systems
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Publishing Once the final content is in the
repository, it can then be published to the website.
The powerful publishing engines allow the appearance and page layout of the site to be applied automatically during publishing.
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Publishing The CMS lets the graphic designers
and web developers specify the appearance that is applied by the system
Ensures that the pages are consistent Allows authors to concentrate on
writing the content, by leaving the look of the site entirely to the CMS
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Presentation The content management system can
also provide a number of features to enhance the quality and effectiveness of the site itself.
Examples include building the site navigation for you (taken from structure of the repository), supporting multiple browsers, accessibility issues and interactivity.
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Goals of a CMS Increased Flexibility of Website Improve Information Accuracy
Accurate Up-to-date Comprehensive
Support Marketing Reduce Duplication of Information Improve Customer Experience
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Goals of a CMS Support Sales Streamline information updates Support website growth
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CMS can increase
resilience to change
CMS can increase
resilience to change
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Business Goals of CMS Improve business responsiveness Improve publishing process Reduce legal exposure Capture business knowledge Improve knowledge sharing Support knowledge discovery Improve staff efficiency
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Business specific goals / benefits of CMS Reducing customer support costs Reduce publishing costs Reduce website maintenance costs Increase website audience Reduce duplication of information Increase flexibility of site Improve customer experience
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Measuring the success of CMS business goals Web usage statistics Printing & Distribution costs Call centre usage Turnaround time for publishing new
material, or implementing changes Customer satisfaction Development time for new pages Cost of Training
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One last piece of advice Take your time to determine your
business requirements before selecting your CMS
There is no ‘one-size-fits-all’ solution. Allocate time and resources to select
the best possible solution. Comprehensively evaluate products on the market against each other.
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Websites for you to Explore Top 10 Most Usable Content
Management Systems http://net.tutsplus.com/articles/web-roundups/top-10-most-usable-content-management-systems/
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Conclusions & Questions Have you got anything you would
like to share? Is there anything that is concerning
you at the moment?