Now What?

You have Facebook, Twitter, a blog, a website…

You have to develop content to start the

conversation…

What is your company doing

and how can you engage the

audience, your customers and

would be customers to start

talking about you?

Telling Your Story

The editorial calendar

Planning your stories for seeding in the media

Create a bank of stories centered on key themes: your product, process, history, customers…

Let’s start seeding

• Form groups of 3 people, preferably not in same line of

work

• Spend 30 minutes:

– You’re in an editorial meeting

– Discuss three key messages with each other

– Strategize ideas for each other’s editorial calendar

• Let’s come back together and discuss how it went