content is king & other clichés. · !@amateurhuman journey of a superfan. # & $ %...
TRANSCRIPT
@amateurhuman!
CONTENT IS KING& other clichés.
@amateurhuman!
@amateurhumanChris Kelly, GitHub
@amateurhuman!
Why is good content worth the time?
@amateurhuman!
NETWORK EFFECT OF SUPERFANS.
"% % $% &$& %# #
%% % $$ #$$ %#
%% % $$ #$$ %#
%% % &$ #&# $
%% % &$ #&# $
@amateurhuman!
JOURNEY OF A SUPERFAN.
# & $ % "Stranger Visitor New User Customer Superfan
Reach Acquire Engage Delight
@amateurhuman!
Why is good content so hard?
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
@amateurhuman!
Good content reflects your values.
@amateurhuman!
Audience over self.
GOOD CONTENT HOLDS VALUE.
@amateurhuman!
People over technology.
GOOD CONTENT HOLDS VALUE.
@amateurhuman!
Education over selling.
GOOD CONTENT HOLDS VALUE.
@amateurhuman!
Amplify over boasting.
GOOD CONTENT HOLDS VALUE.
@amateurhuman!
Diversity over consensus.
GOOD CONTENT HOLDS VALUE.
@amateurhuman!
I’ve built good content, why haven’t they come?
@amateurhuman!
Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page.
NO MEDIUM RULES THEM ALL.
@amateurhuman!
NO MEDIUM RULES THEM ALL.
Tweet.
Blog post.
@amateurhuman!
Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page.
NO MEDIUM RULES THEM ALL.
@amateurhuman!
' Open source licenses on GitHub
Conference talk Blog with video and slides
Infographic
Media coverage
Related resource Webinar
'
Tweet
"
(
)
Youtube video*
Presentation+
, -
Tweet
Tweet
Tweet
Tweet
Video clips.
Tweet
Tweet
Tweet
Newsletter/
Tweet
Podcast0
NO MEDIUM RULES THEM ALL.
@amateurhuman!
NO MEDIUM RULES THEM ALL.
Good content is adaptable to the medium.
@amateurhuman!
KEEP THEM IN MIND.
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
@amateurhuman!
FIN.
Thank you.