content flow v4
DESCRIPTION
Overall flow for our portfolio book, designed to be sorted out for content .TRANSCRIPT
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COVER
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Introduction to our brand.This should represent what we believe in as a company creating a strong connec-tion to our story, goals etc.
First Line: Introduction to UpTop
Second Line: What we believe
Thirdline: Connection to the customer
Max of 3 lines.
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TABLE OF CONTENTS
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OUR GOALS : Two Lines
First Line: About why our goals align with the customers vision and needs.
Second Line: Why you need us
OUR PERSPECTIVE: Two Lines
First line: Our objectives and understanding your business goals.
Second Line: Long Term Goals for Long Term Success
This will help the customer / clientbeleive in us, and build trust.
OUR WHY
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Supporting - Visual
The visuals purpose is to help illustrate the story further.
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CONTENT ABOUT WHY USER CENTERED DESIGN IS INTEGRATED INTO UPTOP.
First Line: What is User Center Design
Second Line: Why this is important
Third Line: How this is valuable to us and to you.
USER CENTERED DESIGN
Supporting - Visual
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SUPPORTING - CONTENT Details about this creates a unique experience and helps build partnerships with the client.
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RESEARCH
CONTENT ABOUT THIS
Our Approach to user research, and why this is neccessary.
First Line: Why they need this
Second Line: How this helps design
UX DESIGN
CONTENT ABOUT THIS
How we intergrate this into our everyday thinking, and strategy.
First Line: What is UX Design
Second Line: How this helps in meeting your vision / goals
SERVICES
Supporting - Visual Supporting - Visual
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DEVELOPMENT ANALYTICS
CONTENT ABOUT THIS
Explain how our development is carried out and why it works.
First line: What our team can do / HTML / CSS / Second Line: Why our design rocks, and how yourproduct / customer will love it.
CONTENT ABOUT THIS
Shows how this becomes part of process from the beginning and to the end.
First Line: What is analyitics / and how this is used in the start, and end of a project.
Second Line: Why this this valuable to you, and your customer.
Supporting - Visual Supporting - Visual
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This content will explain and justify what User Centered De-sign consist of, and how we achieve great design / sucess.
First Line: What is User Centered Design
Second Line: Why this is important to you, and UpTop Third Line: How you and your customer can benefit greatly.
Breakdown List -
Discovery
Ideation
Design
Prototyping
Develop
HOW
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Supporting - Visual
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DISCOVERY
Supporting - Visual
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Blurb about Discovery, and why its neccessary Two lines:
First Line: What is discovery Second Line: Why this is valuble , and needed for sucess.
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IDEATION
Little explanation about our ideation phase
First Line: Why this is part of our process Second Line: How this makes our designs great and how your goals are met with geat concepts.
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Supporting - Visual
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PROTOTYPING: EVALUATION
Supporting - Visual
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Slight explanation about prototyping and evaluation.
First Line: What is prototyping, and what evaluation means.
Second Line: How this is integrated with our design, and why this is valuabe to the overall process.
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DEVELOP:
Details about our development process
First Line: What development consit of
Second Line: Why this is important and how we build great designs from the ground up.
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Supporting - Visual
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ANALYZE + OPTIMIZE
Supporting - Visual
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Explain the value and why you want and need it
First Line: What is Analysis and Optimization
Second Line: Why this a valuable to our strategy,and how this will benefit you and your customers.
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OUR WORK:
This will explain how our vison , goals, and process have acheived great results.
First Line: Why our work is great
Second Line: How our goals, process and vison create long term success and client loyalty.
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SUPPORTING CONTENT
This could be a status quote, or a visual to support or measurable result..
Supporting - Visual
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CLIENT:
SUMMARY PROBLEM:
__(USERS)____ need a better way to ______(requirement)_____ be-cause _____(insight)________
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OVERALL OUTCOME :
RESULTS:
Supporting - Visual
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PROCESS:
First Line: Why we used ___(Stragies)____ to approach the problem.
Second Line: How we exectuted and solved the problem
Supporting - Visual
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CONCLUSION: WHY THE PROCESS WORKED.
First Line: Why this worked, and what we, and the client achieved than just results.
Seond Line: How we continue to solve problems that speak for itself.