content fail
DESCRIPTION
As content marketing continues to move past the early-adoption phase, more and more companies are starting to take it seriously. But there are many common missteps. In this presentation Joe looks at some of the reasons why businesses may be failing at their content marketing efforts from a strategic and tactical stand point and what you can start doing today to resolve some of these issues.TRANSCRIPT
structure
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Wake-up
Mealtime Work Shopping
After work Waiting CommutingBreak-time TV-time Bedtime
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Most use of Social media
Most general usage
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Source: IAB Mobile Devices Report final.pdf
Mobile Media Usage Patterns