content fail

29

Upload: joe-edwards

Post on 05-Dec-2014

772 views

Category:

Technology


3 download

DESCRIPTION

As content marketing continues to move past the early-adoption phase, more and more companies are starting to take it seriously. But there are many common missteps. In this presentation Joe looks at some of the reasons why businesses may be failing at their content marketing efforts from a strategic and tactical stand point and what you can start doing today to resolve some of these issues.

TRANSCRIPT

Page 1: Content fail
Page 2: Content fail
Page 3: Content fail
Page 4: Content fail
Page 5: Content fail
Page 6: Content fail
Page 7: Content fail
Page 8: Content fail
Page 9: Content fail
Page 10: Content fail

structure

Page 11: Content fail
Page 12: Content fail
Page 13: Content fail
Page 14: Content fail
Page 15: Content fail

Fragment

Page 16: Content fail
Page 17: Content fail
Page 18: Content fail
Page 19: Content fail
Page 20: Content fail
Page 21: Content fail
Page 22: Content fail
Page 23: Content fail
Page 24: Content fail
Page 25: Content fail

Wake-up

Mealtime Work Shopping

After work Waiting CommutingBreak-time TV-time Bedtime

0

5

10

15

20

25

30

35

40

Most use of Social media

Most general usage

Perc

enta

ge o

f R

esp

ondents

Source: IAB Mobile Devices Report final.pdf

Mobile Media Usage Patterns

Page 26: Content fail
Page 27: Content fail
Page 28: Content fail
Page 29: Content fail