content-driven commerce and its impact on digital transformation
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SPEAKER INTRODUCTIONS
Jim Hertzfeld
Director, Digital Strategy
Jim leads digital strategy and planning for Perficient Digital. He has nearly 25 years in digital strategy,
customer experience, and delivery and has provided client leadership to enterprise and strategic initiatives at
companies like Target, Luxottica, and Honda. His areas of focus include commerce, digital marketing, and
complex systems integration in retail and the consumer markets.
Steve Gatto
Partner Specialist
Steve brings 25 years of digital experience to Perficient, where he is responsible for strengthening the
company's commerce practice in key markets. He joined Perficient from Razorfish Global, a network of
leading digital agencies within Publicis Groupe, where he established the company's presence in European
markets. Prior to Razorfish, Steve worked with at IBM Software Group as global eCommerce solutions
executive. Steve previously served as director of corporate development for IAC/InterActive Corporation.
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$500+
1997 Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees2800+
N. America locations23
Global US, EU, China + India
*2016 year projection
Perficient Digital / CX200
Million in revenue*
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WHAT IS DIGITAL TRANSFORMATION?
DIGITAL TRANSFORMATION
The realignment of, or new investment in, technology and business models
to more effectively engage digital customers at every point in the customer experience lifecycle.
— Altimeter
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WHY TRANSFORM?
FROM DIGITALPREY TO DIGITAL PREDATOR
Digitalcustomer
experience
Digital operational excellence
Source: Forrester Research, 2015
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PERFICIENT SOLUTIONS
INDUSTRY SOLUTIONSGrow market share, ensure regulatory
compliance, and stand out as an innovator.
DIGITAL EXPERIENCECultivate and captivate your customers.
BUSINESS OPTIMIZATIONReduce costs, drive efficiency and productivity,
and grow revenue.
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ABOUT PERFICIENT DIGITAL
END-TO-END IS JUST THE BEGINNING.If the fusing of powerful technology consulting with insightful agency strategy and creativity is a new
convention, we’ve already broken it. How? Because to us, “End-to-End” is the price of entry for executional
delivery. Our full-service offering is designed to modulate to tackle your ever-changing, ever-increasing
business challenges by making sure the executional means never fail the strategic vision. these things are
not mutually exclusive — we see them as one.
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WHY TRANSFORM?
TODAY’S MARKET CHALLENGES EVENTHE SEASONED DIGITAL LEADERUnify the customer experience from the web site to the traditional online store & transform uninspiring transactions into
compelling commerce experiences.
DISCOVER RESEARCH COMPARE DECIDE SERVICE LOYALTY ADVOCACY
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DIGITAL TRANSFORMATION
COMMERCEHYPER GROWTHInternet Retailers /
Brands @ $100MM
in Annual Sales, Took:
Nike = 14 Years
Lululemon = 9
Under Armour = 8
How?
On-Demand
Purchasing
Viral Marketing /
Sharing Mechanisms
Access to
Growth Capital
Targeted Appeal
eCommerce is the classic example of Digital Transformation | KPCB INTERNET TRENDS 2016
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DIGITAL TRANSFORMATION
OMNI CHANNELCOMMERCE
CATALOG POS
MOBILE
STORE
WEB
SOCIAL
DIRECT
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COMMERCE DIGITAL TRANSFORMATION
THE UNION OF COMMERCE + CONTENT“It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through
the deep personalization and contextualization of content and interactive digital experiences.”
CONSUMERS
Mixed Messages
eCOMMERCEMARKETINGBuild Brands Drive Sales
Digital Marketing
Create Impact
Unstructured Content
”One-and-Done”
Experiences
Web Stores
Improve ROI
Unstructured Content
Repeatable Solutions
Transactions
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OUR APPROACH
CREATING ENGAGING DIGITAL COMMERCE EXPERIENCES
Value Delivered To:
• Marketing and brand managers
• Merchandising and category owners
• Store and commerce operations
• DevOps
• Infrastructure
Solution Benefits:
• Faster, more controlled adoption
• Incremental vs rip & replace
• Responsive & adaptive design
• All business models, including B2B
Digital Content and Asset Management for Commerce
VISUAL
ENGAGEMENT
IMMERSIVE
EXPERIENCES
PERSONALIZED
CONTENT
Transactional Commerce
Branded Experiences
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COMMERCE BENEFIT
VISUAL ENGAGEMENT
CATALOG OF
DESIGN ELEMENTS FLEXIBLE LAYOUTS +
TEMPLATES
RESPONSIVE +
ADAPTIVE
Majority of shoppers say that visuals are a top factor affecting a purchase decision.
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78% of consumers believe that organizations providing custom content are interested in building good
relationships with them. (Source: TMG Custom Media)
BLEND CONTENT +
COMMERCE IN
REAL-TIME
CATALOG
AUGMENTATION
SHOPPABLE RICH
MEDIA + DIGITAL
ASSET MANAGMENT
PERSONALIZATION
+ TARGETING
COMMERCE BENEFIT
IMMERSIVE EXPERIENCES
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78% of consumers believe that organizations providing custom content are interested in building good
relationships with them. (Source: TMG Custom Media)COMMERCE BENEFIT
PERSONALIZED CONTENT78% of consumers believe that organizations providing custom content are interested in building good relationships with them.
(Source: TMG Custom Media)
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B2B CONTEXT
BUYERS CRAVE DIGITAL ENGAGEMENT77% of B2B buyers search products on Google, second in popularity to supplier sites, 83%
Source: Acquity Group, a unit of Accenture Interactive
29% 19% 16% 15% 11% 11%
VIDEO CASE STUDY WHITE PAPER BROCHURE WEBINAR INFOGRAPHIC
Which one of the following content formats would be most important to you in researching a new product or service for your company?
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B2B: INDUSTRIAL MANUFACTURER
CLIENT SUCCESS
• Large multinational, multi-brand ‘B2B’ manufacturer
• Customer Initiatives
1. Consistent commerce platform across brands & geographies
2. Single content management tool for commerce & marketing / merchandising
Evolution: content-driven B2B engagement
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DIGITAL TRANSFORMATION
ENTERPRISE TRANSFORMATION
TOUCH POINTS
JOURNEYS
BRAND PERCEPTIONS
TEAMS
PROCESSES
SYSTEMS
Insights
Experiences
CUSTOMER EXPERIENCE MATURITY:
How effective you are at using customer insights to create, deliver and sustain differentiating experiences?
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CONTENT-DRIVEN COMMERCE
GETTING
NEXT STEPS• Define a compelling customer experience for your customers
• Know your Customer Experience IQ (CXIQ)
• Evaluate the tools that:
• Empower your marketing team and thought leaders
• Complement your eCommerce platform
• Transform your business to thrive
We Can Help
Visit www.PerficientDigital.com
Join our next Cloud First series webinar on July 20th:
http://www2.perficient.com/webinar/Navigating-the-Future-of-the-
Cloud-to-Fuel-Innovation
Join our next Digital Transformation Series Webinar on August 25th:
http://www2.perficient.com/webinar/Why-Organizational-Change-
Management-is-Critical-to-Digital-Transformation
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