content discovery marketplace
DESCRIPTION
Direct Deals Marketplace provides a one stop shopping place for all webmaster's and blogger's advertising needs. You will be able to quickly and easily find an advertising partner and drive target audience to your website.TRANSCRIPT
Direct Deals Marketplace Nster.com
OUTLINE OF THE SPICY PRESENTATION
Mission
Problem
Solution
Product Description
Market Size Business Model
Competitors
Marketing Plan Team
Cutting middleman between publishers
Nster LLC is the content discovery solution provider started in West Hollywood,
CA and with the back office in Kiev, Ukraine.
Utilizing top management’s 5 years of experience in traffic exchange and online
marketing, we are making a next step by introducing an all-exclusive Direct
Deals Marketplace.
Direct Deals Marketplace brings publishers together to help them discover new
sources of income with no middleman.
Our mission
Connect publishers worldwide in search of best audience and effective
monetization tool.
COMPANY & MISSION
“ “
I would like to quickly grow audience to my content
website, but it’s not reasonable to use existing PPC
tools due to middleman’s 50%-55% commission.
Grow Audience Increase Revenue
I have thousands of visitors on my website and I would
like to increase revenue by featuring other’s content,
but there is no service that allows me to set the
appropriate CPC and maximize my revenue.
Direct Exchange
I would like to exchange traffic directly with
others or to cross-promote my own websites, but
there is no tool for it.
Editorial Control
I need a tool that allows me to feature content from
other websites, while having editorial control over the
displayed advertising.
PROBLEM
Direct Deals Marketplace allows:
• Publishers to work with each other (no middleman involved)
• Content websites to advertise at lower cost
• Having a transparent CPC tool to buy & sell traffic
• Pick & choose ad’s content
• Having editorial control over the ads
• Cross-promote own websites directly
SOLUTION
1. Active Search 2. Passive Search
3. Buy, sell & exchange
After agreement is in place, both parties can buy, sell and
exchange traffic directly and create ads automatically or
manually using Nster platform
PRODUCT & ITS AWESOME FEATURES
Browse and filter out offers on marketplace to find
what suites your marketing goals.
Filter options:
• Type of partnership – buy, sell or exchange
• Payment model – CPM / CPC
• Price
• Key stats – monthly uniques, impressions, geo
• Content category
Post own offers so other publishers can find you
4. Monitor Deals
While websites are working together, Direct Deals platform
automatically monitors execution of the deal – ensures the
quantity of traffic, it’s geo-targeting, and content category
correspondence
BUSINESS MODEL
Sell remnant traffic
When publishers make direct deals, usually they target specific regions and have
advertising timelines. There is always unacquired traffic .
Having publishers already using our widget for direct deals, brings us a great
possibility to buy the remnant inventory and resell to our advertisers.
Advertising
Type of partnership Outbrain Taboola Disqus Mgid Zergnet Nrelate Linkwithin Nster
Grow PPV yes yes yes yes no yes yes yes
Exchange 1:1 yes no no no no no no yes
Exchange 1:1.5 no no no yes yes no no yes
Buy traffic yes yes yes yes no yes no yes
Sell traffic yes yes yes yes no yes no yes
Direct Deals Marketplace no no no no no no no yes*
COMPETITORS
*Under development
MARKETING PLAN
1. Networking in webmasters communities
2. Press-releases
3. Adverts campaigns
4. Email marketing
Andrey Kvachev
Head of Devs’ Team
Svyatoslav Klyuchev
Back-end Web Developer
Vladimir Gusarov
Front-end Web Developer
Alexander Tokarev
Finances & Analysis
Irene Rivera
Account Manager, North America Account Manager Brazil, Spain &
LATAM
Our Team
Viacheslav Trotsenko
Visionary, Founder
Daria Stepanenko
Head of Content department
Illia Strikhar
Daria Smirnova
UX Architect