Content Delivery

Network

Business Services

Content Delivery Network

• Cost-effective, carrier-grade, live broadcasting solution to enable you to broadcast live content over the Internet

• Enhanced content delivery that senses your need for a better user experience

• Delivery reliable, high quality live steams to more views than ever before

• Keep visitors on your website, longer

• Ideal solution for delivering video, pictures, music, games, downloads, and multimedia applications

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Traditional Model of Content Delivery & Challenges

CENTRALLY HOSTED

• Unpredictable latency for end users

• Web infrastructure of content owner is

overloaded resulting in denial of access for

end users

• Not geared up to sudden spikes

Poor end user experience to eyeballs and performance issues for B2B

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Challenges: At a glance

AUDIENCE

INFRASTRUCTURE

PERFORMANCE

ONLINE AD REVENUE

Ayodhya Verdict Out

or

New Version of software

or

Cricket World Cup/IPL

CTO got fired !!!

ROUNDS OF FUNDING

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Solution: Global CDN Platform

CENTRAL ORIGIN

LOCAL EDGE

LOCAL EDGE

LOCAL EDGE

LOCAL EDGE

LOCAL EDGE

• Static content hosted or pulled to

CDN

• Content served from the edge

nodes nearest to end users

Benefits

• Scalability: Web-serving

capacity scales easily

• Faster Throughput:

• Reduced Latency

• All benefits of cloud– Opex

• Faster turn around time

• Cost Effective vis a vis substitute

platforms

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CDN Dense Node

Global Network: A Key Differentiator

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Main drivers of CDN

Why do content providers use

CDN?

Performance

Cost

Risk

Ease

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SecureAccess Geo-blocking / multi-criteria user filtering

Live Broadcast Carrier-grade

live video

broadcasting

solution

Web Site Acceleration Delivery of all Web

assets, including

HTML, CSS, video, etc.

Media Delivery

With advanced features for video

3 Screens Delivery VoD: Now

Live: H2-2011

Flexible Storage Tata, Customer or Cloud based

Key Service Offering

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Website Accelerator

• Most web publishers start

serving their site with a

hosting service.

• With increase in traffic and

geographically variance,

don’t face difficulty in scaling

and delivering satisfactory

user experiences

• CDN will:

• Speed the delivery of assets to

visitors

• Reduce the need to scale web

infrastructure

• Improve user experiences

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Website Accelerator…contd

• Deliver HTML, CSS, Javascript, Ajax, images, video, and more

• Rich proxy capabilities, including query string handling and custom header processing

• Control over HTTP header responses

• Rapid cache purging within the CDN

• Customers retain full control of their content and have the ability to add, delete, rename,

and update their own content

• Supported Devices: Support for browsers on PCs, tablets, mobile devices, and set-top

boxes

Delivery Support, Control & Security

• Supported Protocols: HTTP

• Multi-format video delivery: HTTP, RTMP, RTSP

• Support for authentication with customer origin

• Support for reverting to a secondary origin in case the primary origin server is

unavailable

• Support for geo-blocking with directory-level control over where the content may and

may not be served by the CDN, country, or metro level (US only)

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Video Delivery

• Content owners can deliver best possible video

experience on websites and in applications

• Start instantly

• Play smoothly

• Flexible configuration options

• Advanced video features

• 24x7 support

• Reporting & Analytics

• Delivery of multiple bitrates

• Delivery Control by region

• Device supported

• Flexible configurations for storage and delivery of videos

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Live Broadcast

• Grow your audience with live

streaming on a global, carrier-grade,

HD quality live streaming solution

that is:

• Easy-to-implement

• Scalable

• Cost-effective

•

With broad protocol, platform and

device support, LiveBroadcast

enables you to reach your viewers

worldwide and on a variety of

platforms.

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Live Broadcast… contd

• Video Support Features • DVR-Like Controls: Pause, rewind, restart, and jump to any point within a live

broadcast

• Configuration: Customer configurable CNAMEs

• Multiple Bitrate Support

• Secure

• Archiving

• Supports multiple Flash Players

• Delivery Control

• Streaming • Encoders Supported

• Stream Ingestion: Accept streams from 300 Kbps to 2 Mbps.

• Output Protocols: HTTP, HLS, RTMP, RTMPE, RTMPTE, RTSP, and Silverlight.

• Supported Devices: Desktops, laptops, tablets, mobile devices, and set-top boxes; iOS devices (Apple iPhones and iPads), Android devices, Windows 7 devices, Blackberry devices that support H.264, and more

• Resolutions: Support for up to 1080p at 30 fps

• Reporting & Analytics

• 24x7 support

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Web Dashboard Report

Generation

Dashboard Web

Service API Live Statistics

Reporting & Analytics

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MS Smooth Streaming

Adaptive streaming

FLASH Video streaming

RTMP, RTMPE

iOS Streaming for

Apple devices

Adaptive

streaming

RTSP streaming

Windows media player

Windows mobile

3GP video

Android

HTML5 VIDEO

HTTP progressive download

Content adaptation No need to repurpose content DISTRIBUTED

ORIGIN

STORAGE

HTTP DELIVERY

SERVERS

STREAMING

SERVERS

Big clip

Medium clip

Small clip

Single clip

OR

Ingest Once (FTP(s), Webdav, Rsync)

Multiple video formats: Push once publish many

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To recap…

We have capability of

• Site Acceleration with CDN

• Delivering small and large objects in a much more scalable and cost

effective manner

• Relevant for media portals, IPTV, gaming portal, e-commerce portal,

software downloads

• One of the best architectures for streaming On-Demand and

Live content

• Universal URL to deliver the content over multiple screens

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Thank You

For further details, please contact us at

mktg@tatatel.co.in