content collision company profile

IDEAS. WORD. RESULTSWe help brands and publishers dominate the world with content

Prepared by contentcollision.co

COMPANY PROFILE

Agenda

● About Content Collision● Content Marketing ● How We Work● Contact Us

Prepared by Content Collision, 2016

About Content Collision


Content Collision is an agency and technology platform that serves both brands and publishers in Southeast Asia with original, engaging web content. We focus on content performance strategy for growing companies and scaling business.

Our service enables brands to boost their organic SEO rank and pull in more leads by building a body of original, consumer-facing work that engages audiences and directs them back to your web presence.

We also serve publishers with pure journalism and original stories from around Southeast Asia.

C2 has an in-house editorial team, but also sources top-notch work from a pool of curated freelancers in the region. All work for C2 clients passes through our in-house editorial staff before being submitted to the client.

C2 is transparent. We provides comprehensive tracking & reporting tools in a full service content marketing approach.

Our Services

4Prepared by Content Collision, 2016

TechnologyOur online platform allows brands and publishers to receive story pitches, monitor the progress of specific assignments, and give feedback to editors.

From C2’s pool of contributors on our platform, we curate the specific people clients want working on their projects.

Clients can see the analytics performance of each piece of content they’ve commissioned through C2.

Coming soon, brands can purchase sponsored post creation from publishers via the C2 platform, who can then run said posts on their media outlets (brands pay publishers for creation and media pickups).

Publishers can generate more revenue by selling sponsored articles to brands and get paid to craft them.


6Content Marketing


Why Content ?

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Believe it or not, your firm needs consistent and engaging content on a weekly basis. But businesses today are not sure where to begin. Questions often include:

● How can I provide real value to my audience while also making them aware of my brand?

● Where is the conversation happening? ● Is my company a part of it? Where do I draw the line between

hard and soft selling?

Here are a few new cards you’ll bring to the table with us in your corner.

We take time to get to know your media needs on an intimate level. After cooking up up a tailor-made content strategy, your firm can start releasing insightful material to the world, delivering value in spades.


8How We Work


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C2 will set up a high quality

content marketing plan that is tailored to

your needs

Invite → Approve → Go!

C2 provides story pitches from our in-house editorial team

and a pool of curated freelancers on our platform. Clients are able to monitor the progress of each story within the platform. Clients may also request additional one-off assignments outside

capacity of their ongoing projects.

Clients have unrestricted access to their project’s Google Analytics to provide

transparency in monthly reports & billing

Planning Delivery Tracking Tools

We take care of your content, allowing you to help reach your targets and understand about the current trends. We actively make you aware of the challenges during campaigns, and we optimize your project direction based on data and results.


Native Content for Brands

Our bloggers connect your brand to customers on a deeper level, and give them meaningful experiences they’ll remember. Let a squad of global journalists and writers keep your traffic healthy and your audience engaged.

Our team is your content ally. Through the stories we tell, the public will enjoy learning about your brand. We compose one-of-a-kind, in-depth content campaigns that can’t be found anywhere else.


Press Release and Distribution

We craft your public relations material and lobby the media based on targets and research, while you are free to focus on running your business.

Content Collision delivers exclusive, press-ready articles and content to the media all over the world.


Journalism and Content

For Publishers

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We interview sources and break analytical news to a variety of audiences. This part of our business is pure journalism, with no brand involvement. On this front, we are simply serving readers the substance they need, and adding value to media publications.


Performance-Based Content

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Performance-based content means that clients will only pay at the end of each month for the number of engagements generated by C2 articles.C2 defines Cost Per Engagement (CPE), Cost Per Click (CPC), and Cost Per High Quality Engagement (CPHQE).

To get these stats, C2 needs to install a piece of custom JavaScript into the client’s Google Analytics to calculate the number engagements over time.With performance based content, we also subsidize Facebook advertising on select posts that perform well organically.


Engagement defined as a 30-second stay in a post from unique visitor (Google Analytics JavaScript installation)

Click on a link that leads back to Client's website (calculated via JavaScript installation, then cross checked by the Client's internal analytics team)

Scroll to the bottom of the page (Google Analytics JavaScript installation)

Click subscribe to blog updates (Google Analytics JavaScript installation)

Click on “see more” links in text that takes them to another blog post on the site (Google Analytics JavaScript installation)

Total number of post shares of social media (measureable via AddThis widget on-page)

CPE CPHQE 2CPHQE 1CPC CPHQE 4CPHQE 3

Performance-Based Content Metrics


Research Create

End-To-End Service

PublishPitch Promote Measure Optimize

C2 will use Google Keywords Planner and Trends to identify appropriate and potentially viral content for the client's blog.

After the client greenlights pitches, C2 will get to work writing and creating media content.

All stories will go through C2’s in-house editorial department before being published on the client’s blog. Best practices apply at all times.

C2 will subsidize the cost of boosting select blog posts with social media ads. C2 will also strategically execute the ad targeting.

Our team will clock all the proposed metrics, and also make them visible and verifiable by the client.

C2 will make informed editorial and operational decisions based on the findings of our KPI measurements for your project. This may include future pricing and volume of articles.

C2 will deliver monthly batches of story pitches to clients via our content platform. Clients may approve or decline each one.


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Every post on your company's blog will contain

at least one backlink to your website listing.

Over time, this will give your brand a stronger SEO rank

and authority on search engines like Google.

C2 will subsidize social media boosts for select posts on your company. This means more eyeballs, and increased in-post link value.

SEO Link Building

YOUR COMPANY


Other Content Writing Ideas?

We are here to fulfill your firm’s need. Each one of our clients has unique and specific goals, and we are here to listen and create the best solution possible for your company.


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For More Portfolio, Please Visit

https://contentcollision.journoportfolio.com



Content is Like Water

You put water into a cup, it becomes the cup

You put water into a bottle, it becomes the bottle

You put it in a teapot, it becomes the teapot

- Bruce Lee


Contact

Leighton Cosseboom, [email protected]+62 877 8233 7902

Enricko Lukman, [email protected]+62 899 313 299

Shinta Hawa, Head of Business [email protected]+62 812 8642 1522


Want to talk about pricing and learn more about a custom content plan? Get in touch!

mailto:[email protected]




