content channel presentation

Content Channel | Online Network Communications SRL


An online video platform offering complete solutions to

advertisers, publishers, ad networks and video content

producers.

Content Channel’s integrated solutions are:

- Guaranteeing the advertisers higher efficiency,

visibility and interactivity of their brands with the

targeted audience;

- Helping the publishers & the ad networks to better

monetize their websites, using innovative In-Stream and

Out-Stream video formats;

- Helping video producers to publish, syndicate and

monetize their content.

Content Channel is:


Content Channel for Advertisers

Content Channel delivers In-Stream (displayed within the video players) & Out-Stream (displayed outside the video players) campaigns with above-the-market efficiency & ROI, for advertisers & brands such as: Vodafone, Milka, Hyundai, Coca Cola, Mercedes, L’Oreal etc.

What makes us different?

We are promoting our client’s brands on a PREMIUM VIDEO CONTENT, in a secured NETWORK OF QUALITY EDITORIAL WEBSITES, using EFFICIENT & INOVATIVE online video advertising FORMATS!

Click-through rates > 5% and complete view rates > 70% - these are the average results delivered by Content Channel, on hundreds of pre-roll video campaigns.


Content Channel for Advertisers

“Voice of the Romanian internet user” study*:

• “Video Ads are amongst the most efficient ad formats for driving traffic to advertiser’s websites (high click rates)”;

• “Video Ads have the highest impact over the internet users for taking into consideration the actual buying of the products”;

• “Video Ads have the highest impact in changing the image of the brands & products, in the internet users mind,”;

• “Video Ads are amongst the LEAST annoying online ad formats for the internet users”; (* results from “Voice of the Romanian Internet User” (VIU) study, conducted by eResearch for IAB Romania).

Advertisers Voice**:

• “44.80% of the advertisers believe that online video advertising have the highest ROI” (next were TV: 15.6% and Mobile: 6.3%);

• “Over 85% of the advertiseris mentioned audience quality + video content quality as being the most important attributes in selecting the online video advertising suppliers” (** rezults from State of the Online Video, Surveying the advertising community, DM2Pro & Tremor Media).


EDITORIAL ADVANTAGE & SOURCE OF REVENUE

Content Channel’s partner publishers are receiving (free of charge) our premium video news feed (which ensures them an editorial advantage) and an effective tool to increase their income from advertising. They can also monetize their own video content, and even their editorial content, photo galleries, social networks, forums etc using innovative video ad formats.

You’ll love:

Our free-of-charge complete solution (premium video news feed, custom players, bandwidth, video CMS, e-mail news alerts, maintenance & tech support)!

The opportunity to start monetizing (or to better monetize) your websites, with In-Stream (standard or interactive) & Out-Stream video advertising formats.

Just a few of our quality websites partners:

Content Channel for publishers & ad networks


All the video news produced by our partners are exclusively published through Content Channel video platform, 100% secured, ensuring a permanent exposure of the video content in our network of quality websites.

Our partner video content producers:

- Are receiving a share revenue from all the advertising delivered by Content Channel on their video content.

- Are able to monetize their video content, through Content Channel, even on their own website(s), regardless of the type of video players used (their own or Content Channel’s video players).

- Are receiving also the Out-Stream video ad formats, for a better monetization of their own website(s).

Some of our partner video content producers:

Content Channel for video content producers


1. Pre-Roll Video

Video Ad (iRoll, INNOVID’s interactive pre-roll OR standard) viewed before the video news.

2. Post-Roll Video

Video Ad viewed at the end of the video news

In-Stream video ad formats


3. Overlay Banner (standard)

A 300x50 banner, displayed for 20” in the lower part of the video player.



4. Overlay Banner with Video Takeover A 300x50 “call-to-action” banner is displayed

in the lower part of the video player, while the targeted users are watching the video news

of their choice; when the users click on the banner, a video ad is delivered.



5. inRead™ (an exclusive Teads format) - Video Ad placed exclusively BTF (Below-the-Fold), in the article pages of websites with quality editorial content. inRead™ doesn’t cover the editorial content and doesn’t bother the users from their reading experience.

inRead™ starts only if the video player’s visibility is over 50%. Sound is activated on mouse-over. The video player dissapears from the page, as soon as the video ad is completely viewed.

Out-Stream video ad formats


6. inBoard™

An exclusive Teads format.

Out-Stream Video ad standard unit with maximum impact for premium content publishers.

The ideal branding format to maximize the reach and impact of video advertising.

Video Advertising format integrated at the top of your homepage or article page.

View To Play Technology (as opposed to auto-play or click–to-play) –Guaranteed viewability - the video only plays when visible on the user’s screen.

VAST 2 & VPAID compliant.



7. inFlow™ (exclusive Teads format) - an overlay/interstitial video ad, activated before accessing a content.



Contact us

Mihai BostinaruCo-Founder & CEO

[email protected]

(+4)0723.604.097

mailto:[email protected]

content channel presentation

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