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CONTENT

I、SHOW PROFILE ............................................................................................................................................................... 2

II、SHOW SCALE .................................................................................................................................................................. 3

III、EVENT ACHIEVEMENT ................................................................................................................................................ 5

1. COMPETITION ................................................................................................................................................................................. 5

2. IFCBCA FORUM ............................................................................................................................................................................ 6

3. FREE ENTRY FOR BAKERY LICENSEE ............................................................................................................................................. 7

IV、MARKETING & MEDIA ACHIEVEMENT .................................................................................................................. 8

V、SHOW GALLERY .......................................................................................................................................................... 10

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2019 Taipei International Bakery Show

1. Date: March 15(Fri.)-18(Mon.) 10:00-18:00(Last day until 17:00)

2. Venue: Taipei Nangang Exhibition Center, Hall 1, 1F & 4F

3. Advisory Board: The Bureau of Foreign Trade, MOEA / Industrial Development

Bureau, Ministry of Economic Affairs

4. Organizer: Taipei Bakery Association

5. Co-organizer: Workforce Development Agency, Ministry of Labor/ Department of

Information and Tourism, Taipei City Government / International Federation of

Chinese Bakery & Confectionery Association / United Bakery Association ROC /

Taiwan Confectionery, Biscuit & Floury Food Industry Association / China Grain

Products R & D Institute / Taiwan Gateaux Association / Taipei B.I.S. Association /

National Kaohsiung Hospitality College / Taipei Kai-Ping Culinary School

6. Executor: Chan Chao Int'l Co., Ltd. / Universal Communication Group, Ltd.

7. Media Partner: ihergo, 1111 Job Bank, 1111 Trade, Fooding, Vida Orange

8. Entry Options：

Oversea buyer pre-registration：People who has foreign nationality or has

foreign residency or has business registered overseas is eligible for Oversea

buyer pre-registration and obtain a 4-day visiting pass.。

Invitation Code：Register online with the invitation code to get 1 day free pass.

Ticket：One-Day Ticket NT$200、Discount NT$100.

※Discount is eligible for people with handicapped manual / Seniors over 65 and with ID /

Children under 12

※Tickets sold on 16-18 Mar. only

※Free entry for seniors or 80 year-old and children under 6 year-old(ID required)

*Decline children under 12 years old admission on 15 Mar.

*For security reasons, declined pets and visitors who wear flip flop(except guide dogs).

I、SHOW PROFILE

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The scale of TIBS has been growing steadily over the past 20 years, 420 exhibitors

covered 1st & 4th floor with 1,793 booths, formed the largest bakery business platform

ever in Taiwan.

Year Exhibitors Booths YoY(Booth)

2019 420 1,793 1.76%

2018 406 1,762 12.95%

2017 410 1,560 27.45%

Exhibitor Profile

Bakery material, baking equipment & auxiliary takes up 70% of the exhibits.

Including exhibitors from Hong Kong, China, Japan, USA, France, Indonesia and

Germany.

II、SHOW SCALE

406

1,762

420

1,793

0

500

1000

1500

2000

exhibitors booths

2018 2019

27%

23%

2%

5%

18%

4%

12%

3% 2%

4%

Bakery material

Baking eqipment

Refrigerating technology

Bakery finished product

Bakery auxiliary product

Coffee/Beverage

Packing materials

School/Association

Media publishing

Bakery shop

4

Visitor Profile

Fairgoers count has also been growing steadily, this year, lands at 170,325 in total,

break the record!

Year Day1 (Fri.) Day2 (Sat.) Day3 (Sun.) Day4 (Mon.) Total

2019 36,096 48,003 45,165 41,061 170,325

2018 27,295 45,080 44,923 44,890 162,188

2017 25,749 39,500 44,716 47,433 157,398

The overall count of oversea buyer settles at 1,618, including fairgoers from 40

different countries and the majority of them are from Asia.

0

20,000

40,000

60,000

Day1 Day2 Day3 Day4

2019 2018 2017

0.00%

5.00%

10.00%

15.00%

20.00%

INT'L VISITORS

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1. Competition

a、2019 Han Pastry Innovation Contest

The long history of Han Pastry is an asset of Chinese cultural, and there are various

bakery stores presenting unique Han Pastry in Taiwan. In order to generate new

market opportunities for Han Pastry industry and market to the world, Taipei Bakery

Association hosted Han Pastry innovation contest and series of related events. The

contest was formed in a traditional group and a creative group. The main objective of

the contest event was to promote and connect the value of traditional Han Pastry

culture and the fashion trend of pastry consumption.

b、Asian Pastry Cup - Taiwan Selection

Confectioners from all over the nation were gather in Taipei International Bakery

Show to show their best talent for the Asian Pastry Championship - Taiwan

Selection. The winner will represent Taiwan to Singapore for the Asian Pastry

Championship.

III、 Event Achievement

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c、2019 UIBC Junior World Pastry Championship - Taiwan Selection

Young confectioners from all over Taiwan were gather in Taipei International Bakery

Show to show their best talent for the UIBC Junior World Pastry championship

“under 25”- Taiwan Selection. The winner will go for the UIBC Junior World Pastry

Championship “under 25” Final in 2020.

The UIBC Junior World Pastry Championship “under 25” is organized every two

years by UIBC origination. Participants for this competition must not exceed the age

of 25 in the year (1st January) of the competition and may only participate once.

d、2019 Gâteaux Cake Contest

The champion of 18th TAIWAN GÂTEAUX Cake Contest at 2019 Taipei

International Bakery Show , will represent Taiwan and participate in 2019 Japan

Cake Show in Tokyo.

2. IFCBCA Forum

To carry out the Han pastry trend of this year, the organizer invited 5 industry

representative. To analyze the Han pastry market in Asia, define the new Han

pastry and share their market experience. The forum attracted about 100 people

to participant.

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3. Free Entry for Bakery Licensee

To gather more targeted professionals within the baking sector, individuals

who has the certificate listed can have 1 day pass to the show. There are 16,665

people applied for this program.

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1. Advertising effectiveness:

To ensure TIBS gets the most media coverage, our marketing team has used

every major channels to distribute the trade show information. Advertising

channels including television, radio, GDN and Facebook. Our marketing team is

also focusing on the oversea buyers including fairgoers from China and Southeast

Asia like Vietnam, Philippines and Singapore etc. The total internet reach of this

year is 11,249,112.

2. Buyer invitation:

Covering more than 4,000 industry professionals and clients, including bakery,

food, coffee shop owners, Rotary Club and Lions Club are also on the invite list to

help maximize the coverage.

3. Media cooperation:

Join forces with the leading media《iCook》,《Fooding》,《ihergo》,《VidaOrange》,

《 1111 Job Bank 》 and 《 C3offee magazine 》 . Gather all the sources from

online/offline created the maximize exposure.

IV、MARKETING & MEDIA ACHIEVEMENT

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4. Media Exposure:

A total of 402 TIBS related promoting material was distributed through channels

like newspaper, TV, Internet, Live stream, magazine. Compare to the same period

last year, the reach has grown 45%.

5. Internet Statistics

a. Official Website

Total views 1,303,250

b. Facebook Fan Page

Total reach 2,156,031 persons and 43,925 fans

2152

85

16 21

240

17

60

325

0

50

100

150

200

250

300

350

Print Media Video Internet

Media Exposure

2017 2018 2019

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V、Show Gallery