content capability presentation - indian architect & builder
DESCRIPTION
Content Marketing - Architecture & Design by Indian Architect & Builder. Indian Architect & Builder (IA&B), India’s premier magazine for Architects & Design professionals, focuses on communicating advances in Architecture, Engineering & Construction (AEC). Its presentation appeals to the superior taste of a community that not only inspires others through their projects but also seeks inspiration through what they read. The monthly has completed 27 successful years and presently has a three lacs plus readership spread across India & SAARC countries. It has successful brand extensions like 361 Degree Conference and online@ iabforum.comTRANSCRIPT
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PRESENTATION ON MARKETING SERVICES OF
JASUBHAI MEDIA PVT LTD FOR ARCHITECTS & DESIGNERS
The Marketing Services for Architects & Designers
• A media endeavour by the Jasubhai Media Pvt Ltd , India’s leading B2B Media House, servicing the industry since last 49 years across 10 key industry verticals. • Providing 360 degree approach in AEC sector due to our interaction with AEC community over last 28 years through IA&B magazine, experiential events & 361 Degree Conference. • Servicing the B2B media needs for clients in AEC sector by creating ‘brand experience’ that sells and ensures business growth. • Addressing evolving needs in a experiential way by providing customised solutions as per client objectives. • Setting trends for obtaining end-to-end solutions in creating experiences.
World Endeavours Series
World Endeavours – series of Coffee Table Book , glorifying the engineering marvels & concrete marvels - material , people and the project application. So far series of 6 has been published- World Endeavours in Architecture, Sustainability, Engineering, Concrete Interiors, Indian Imprints, Innovation in Concrete.
Coffee Table Book
Client - AMBUJA CEMENTS
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Earth Matters
Earth Matters– Coffee Table Book, highlighting over 40 projects & architecture practices known for their sustainable approach & application. Alignment created for client Kansai Nerolac by aligning the colour of the projects with the shades of Nerolac sustainable paint series.
Coffee Table Book
Client - KANSAI NEROLAC
PRIN
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Endeavours- Engineering Innovations
Endeavours- Engineering Innovation, a quarterly publication which highlights the INDIAN & GLOBAL projects known for their engineering excellence, interviews of architect & structural engineer & project case studies of JSW Steel.
Magazine
Client - JSW STEEL
PRIN
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Engineering Excellence
Engineering Excellence , project case study which covers in-depth details of any architectural masterpiece /landmark construction project. Six in series- Burj Khalifha, Turning Torso, Palm Jumeriah, Busan George
Project Case Studies
Client - AMBUJA CEMENTS
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Experiential Literatures- Highlighting Product application
Experiential product literatures which showcases the applications of product across various projects. The Experiential product literatures is not just a product brochure but it connects the products with the projects to enhance its content value and readership.
Product Literatures
Client - IMPRESSIONS FOR ASIAN PAINTS, GRC- BIRLA WHITE
PRIN
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In Conversation , Statements on Sustainability
In Conversation and Statements on Sustainability were special compilation of essays written by architects, designers, environmentalist, engineers on specified theme . The book was an attempt to have opinions of thought leaders on specified theme.
Essays
Client - KANSAI NEROLAC, GODREJ INTERIO, ASIAN PAINTS
PRIN
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PRIN
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Anniversary Issues over the years
COLLECTOR EDITION
IA&B has taken out collector edition as part of its anniversary issue which focusses on a particular theme such as Explore ( competition issue ), New Spirit in Architecture ( 5*5 issue), Practices of Consequences ( Future of Architecture) etc. The next anniversary-2015 is focussing on Spaces (Architecture across ages across spaces- where we live, where we work ,public & infrastructure spaces).
361 Degree Conference
India’s biggest & Asia’s second biggest Architecture & Design conference providing a content platform for over 600 professional architects ( pan India) & 250 students of architecture & design colleges to get inspired and interact with over 16 global thought leaders in design. The Eighth edition would be held in Mumbai in February’2015. Over the years, conference has focused on themes such as Architecture & Identity, Architecture of Purpose, New Spirit in Architecture, Design & Informal Cities, Icons & Ideas etc.
Conference
PRIN
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Young Designers
Young Designers an initiative of Indian Architect & Builder since last 15 years to launch the designers of tomorrow. It showcases the projects of those young architects & designers who are on the threshold of their career. Entries are invited across 5 categories and showcased in form of print in IA&B February issue every year and felicitation of winning entries through onground medium at 361 Degree Conference.
Competition
PRIN
T/ O
NG
ROU
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Notions of Nation
Notions of Nation , an initiative to create the modern design symbol of India. A national level competition which invited over 20,000 Architects to submit their entries. The winning entry “ CHARKHA” by Nuru Karim was selected out of 64 final entries , out of process of Regional Jury, National Jury & Travelling Exhibition. The initiative saw the culmination in installation of winning entry “ CHARKHA” as design symbol at Oval Maidan, Mumbai.
Competition
Client- TATA STEEL
PRIN
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Competition Winning Entry Installed at Oval maidan
Coffee Table Book
Masterstrokes- Showcasing works of Icon architect
Masterstrokes, a content exhibition which showcased the works of a Global Icon Architect in form of a Exhibition & Lecture – displaying the panels & models of works of the master . It has showcased works of Pritzker Laureate- Fumihiko Maki ( Japan), Richard Meier ( USA) & Buro Happold (UK).
Content Exhibition O
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/ON
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Client - ESSAR STEEL
Design Directions
Experiential Travelling Exhibition across 5 cities of India – showcasing panels of works of 50 architects & designers who have made an impact in the Indian Design industry through their innovation, excellence and their practices. It was the first ever exhibition showcasing the works of 50 designers under one roof.
Client - LEGRAND
ON
GRO
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Content Exhibition
Weaves- Colour Book & Seminar
Weaves, creating colour experiences through a colour book and seminar series highlighting the designers and artists who have made impressions in the design industry through application of colours in their works & projects.
Colour Book/ Seminar
Client - ASIAN PAINTS
PRIN
T/O
NG
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Earth Matters- 37 City Seminar Series
Earth Matters, an architecture seminar series which travelled across 15 states covering 5000 designers across 7 Mini Metros and smaller towns of India , highlighting the sustainable architecture practices and projects.
Seminars
Client - KANSAI NEROLAC
ON
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Skyline 2020
An Online Competition, inviting practicing architects & students to submit their entries on the skyline of India in 2020. Practicing architects were asked to form a team with students of their respective colleges. The winning entry selected out of 675 ENTRIES through national jury conducted online and followed by onground felicitation.
Competition
Client- HEWLETT PACKARD ON
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Thinking Conservation
A Book and a seminar- Thinking conservation, in association with Dr Bernard Memorial Fielden Trust ,highlighting the importance of conservation. Late Dr Bernard Fielden was known as pioneer in conservation architecture and now his works are been carried forward through the trust.
Focussed Seminar
Client- DR FIXIT ( PIDILITE)
PRIN
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THANK YOU