content analysis exercise

8/2/2019 Content Analysis Exercise

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Survey Question2


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Sample Demographics

Sample Size : Nine

Age : 21 27 Yrs (

6); 28 35 Yrs (

1);

3

> 56 Yrs (1)

Gender : Male (6) & Female (3)

Origin in India : East (1); West ( ); North ( );

South (5); Central (3).


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Data Collection

Interview method was administered to collect the content.

With most of the informants, the question was asked &

response was recorded (on a note) over a dialogue.

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During the interview, the informant was briefed about the

purpose, the approximate duration of the interview, assured

confidentiality of the informants perspective and finally,prompted to be as genuine as possible.

It was truly an experience to watch the respondents varied

reactions to the context under dialogue.


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Data Coding

AGE (21-27 Yrs) : Y1

AGE (28-35 Yrs) : Y2

AGE (36-45 Yrs) : Y3

AGE (46-55 Yrs) : Y4

5

GENDER (Male) : G1

GENDER (Female) : G2

Part of India (East) : I1

Part of India (West) : I2

Part of India (North) : I3

Part of India (South) : I4

Part of India (Central) : I5


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Interview # 1

o.k. In my opinion, its a process where we can try

to be a better human being.what else?...yeaa, in

the sense, for society and other human beings, we

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should do good and be concerned about all. Im not

a very spiritual person, like you know, doing all

pooja and all everydaybut, I feel satisfied if I help

someone and make them happy


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Interview # 1

o.k. In my opinion, its a process where we can try

to be a better human being.what else?...yeaa, in

the sense, for society and other human beings, we

7

should do good and be concerned about all. Im not

a very spiritual person, like you know, doing all

pooja and all everydaybut, I feel satisfied if I help

someone and make them happy


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Interview # 2

A tricky question.for me, spirituality is knowing

oneself. Its all about understanding your weaker

areas as a human being and try to overcome them.

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Spirituality is about being good and doing good, in

whatever may be the way this good bring peace

and happiness. At the end of the day, it all boils

down to having clear thought and aligned actions is

all about spirituality.


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Interview # 2

A tricky question.for me, spirituality is knowing

oneself. Its all about understanding your weaker

areas as a human being and try to overcome them.

9

Spirituality is about being good and doing good, in

whatever may be the way this good bring peace

and happiness. At the end of the day, it all boils

down to having clear thought and aligned actions is

all about spirituality.


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Interview # 3

Spirituality is clarity of thought on who we are, what

we need and what is that we can offer to the

society. Its about believing God and having a

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mental connection with the God. Through

spirituality, I heard, people can relax themselves. I

think thats why some B-Schools are teaching

courses on spirituality.


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Interview # 3

Spirituality is clarity of thought on who we are, what

we need and what is that we can offer to the

society. Its about believing God and having a

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mental connection with the God. Through

spirituality, I heard, people can relax themselves. I

think thats why some B-Schools are teaching

courses on spirituality.


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Summary Responses

1. Belief in Karma

2. Doing good for oneself

3. Self awareness & Control (+2)

4. Aligned thoughts & actions (+2)

11. Where you can be yourself

12. Being pure at mind and heart

13. Cannot be explained but only be

felt

14. Oneness with the Universe

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5. e e n upreme power +

6. Being at peace & happy

7. Means of relaxing Soul & Body (+1)

8. Care & concern for others (+1)

9. Increased mind power (+1)

10. Living in the present

15. Self Improvement

16. Being a good human being

What Is Spirituality for You ?


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Determinants

1. Belief in Karma

2. Self awareness & Control (+5)

3. Aligned thoughts & actions (+2)

4. Belief in Supreme power (+2)

11. Where you can be yourself

12. Being pure at mind and heart

13. Can only be experienced

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5. e ng a peace appy

6. Means of relaxing Soul & Body

(+1)

7. Care & concern for others (+2)

8. Increased mind power (+1)

9. Living in the present

What Is Spirituality for You ?


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Determinants Ranking14


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Determinants Spread15


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Determinants Age wise16


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Determinants Nativity wise17


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content analysis exercise

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