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Platform Services

Betting Services

Gaming Solutions

Managed Trading Services

Live Streaming

Betting Stimulation

Marketing Services

32

Content

Introduction

Sportsbook and Gaming Platform

Multi-channel Gaming Suite

Sports Betting Module

Gaming Module

Betting Services

Pre-Match Odds Service

Live Odds Service

Live Data Service

Live Trading Tool (BetPal)

Numbers Betting

Betradar Ctrl

Player Markets

Premium Cricket Service

Rapid Markets

Custom Bet

Esports Betting Service

Gaming Solutions

Virtual Sports

Managed Trading Services

Managed Trading Services

Full Trading Solution

Integrated Trading Solution

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Live Streaming

Live Channels

Indian Horse Racing

Live Channel Promotion

Live Channel Trading

Betting Stimulation

Statistics Centre

Live Score

Live Match Tracker

LMT Sticky

Betting Widgets

Bet Assist

Marketing Services

ad:s

Our clients

Our offices

54

Grow your revenues faster with the world’s #1 betting services provider

As the global gaming market continues to

transform and become more crowded, operators

must find new ways to get ahead of the

competition. At Betradar we understand this need.

It’s why we maintain an ongoing commitment

to provide everything bookmakers require to

establish and run a successful business.

Regardless of where you’re located, our

360-degree portfolio features all the tools to make

your business a success, including our Sportsbook

& Gaming Platform, Betting Services, Gaming

Solutions, Live Streaming, Betting Stimulation,

and our signature risk management and trading

solution, Managed Trading Services (MTS) and

marketing and sponsorship solution, ad:s. All our

A multi award-winning company

Betradar is your one-stop shop for all betting, trading and risk management solutions

products and services are underpinned by the

highest quality and fastest data, which we have

collected for almost two decades.

Entrusted as the official data partner of some

of the world’s most renowned sporting bodies, and

with the market share of sportsbook clients, we are

the only ones who can ensure you have access to

the most reliable, accurate and comprehensive data

services possible. Our solutions have been developed

to be completely customisable and can be seamlessly

integrated across your online, retail or mobile offering.

Utilising a bespoke combination of cutting-edge

innovation and the world’s top sports traders gives

you complete flexibility, peace of mind and proven

ways to grow and protect your business.

INTRODUCTION

76

Strengthen the foundation of your sportsbook with an award-winning platform

Build a complete turnkey solution with our

dedicated sports betting and gaming platform –

OPTIMAMGS™. Incorporating our full portfolio

of market-leading betting services, the platform

suite provides a one-stop shop for businesses,

with the ability to supply and license across

markets worldwide utilising state-of-the-art, high

performance technology. Our platform can be

uniquely set-up and fully customised to suit a range

of different operators, enabling you to fully configure

the system to suit your needs and existing processes.

With renowned online bookmaking and

e-gaming companies across the globe already using

OPTIMAMGS™, the platform has a demonstrated

ability to process hundreds of millions of transactions

per month through tens of thousands of licensed

points of sales and several call centre facilities.

Multi-channel Gaming SuiteSPORTSBOOK AND GAMING PLATFORM

from Sportradar

NEW SERVICE

Platform features

➔ Player management services and tools

➔ Multi-vertical integration, promotion and

management

➔ Communications gateway service

(email, SMS, push)

➔ Promotions and bonus management engine

➔ Payment processing services and tools

➔ Accounting and ledger services

➔ Operator’s Alert engine

➔ Front-end and back-end integration of APIs in

services offered to players, and services received

by the operator

➔ B2C and B2B native capability

➔ Multi-currency and automated foreign

exchange management

➔ Data Warehousing

➔ Real-time, efficient, push-based, over the

Internet messaging system based on topic

subscription

➔ Advanced analytics, machine learning and

artificial intelligence framework

➔ Infrastructure fully supported by us 24/7

Business Intelligence and ReportingSPORTSBOOK AND GAMING PLATFORM

The most powerful tool to help you take control of your business

OPTIMAMGS Business Intelligence (BI) is based

on the Oracle Business Intelligence Suite, giving

you access to a system that is easy to use and

features world class analytics. Your business data

is processed in real-time across the entire system

to accurately produce the best product and margin

returns. In addition, you have access to even more

services including visual analytics, self-service

discovery, powerful operational analysis, reporting,

instant mobile, modular predefined reports,

advanced analytics, easy access to diverse data

sources plus more. All this is provided from the one

single comprehensive platform making it simple

and convenient to manage.

Fast, scalable, reliable and stable

➔ Capable of processing tens of

thousands of transactions per

second – scaling with demand

➔ 99.99% up-time – supporting

your business non-stop

Feature-rich and simple to use

➔ Thousands of features and

functionalities, developed by the

best engineers in the industry

➔ Designed for simplicity of use,

with the latest technologies and

best functionalities

In-house compliance product

and development resources

➔ Guarantee full support during

the process of obtaining a

license with the ability to

develop the platform to

suit various markets and

operations.

World-class sportsbook features

➔ Powered by our fast and

quality data, innovative and

expert trading, and the most

comprehensive content in the

market – ready-to-use and

completely customisable

➔ Build a world-class offering

with the ability to present

more than 300 live events

simultaneously at any point in

time, with no delays or system

errors

One system, multiple channels

➔ Ability to seamlessly connect

multiple channels - Mobile,

Web, Retail, Call Centre, SSBT,

PSBT – via the one system to

maintain consistent product

presentation

➔ Detailed channel management

for promotions, content, design

and other variables that are a

must in today’s e-gaming and

sports betting industry

Product highlights

98

Combine a world-class sports betting offering with the OPTIMAMGS™ suite

Sports Betting ModuleSPORTSBOOK AND GAMING PLATFORM

Product features

➔ Real-time risk management and liability control

engine, utilising Betradar’s market leading

Managed Trading Services (MTS)*

➔ Full sports betting promotions engine

➔ Real-time sports betting content management

and trading tools with price derivative auto

modelling engine

➔ Data feed amalgamation and normalisation,

both for betting opportunities and stadium live

event data feeds

➔ Content integration system – open API

➔ Real-time resulting and settlement, fully

automated by data suppliers

➔ Real-time alerting and notification system for

operators and customers

➔ Bet management module

➔ Betting catalogue configuration module

➔ Tens of thousands of bet, market and price types

Product benefits

➔ All existing sports from data suppliers available

– with new sports, e-sports, bet types and

market types continuously rolled out or created

by operators using the system

➔ Racing betting natively supported (Horses,

Greyhounds, etc.)

➔ Outstanding performance and scalability -

highest number of simultaneous in-play events

offered in the market and millions of betting

opportunities available in the system at any

point in time - pre-match, in-play and ante-post

➔ Fixed Odds and Pool Betting offered under the

same system

➔ Multi-device responsive with device-specific

design and front-end products that are fully

customisable with our Front-end Software

Development Kit or the use of bespoke

OPTIMAMGS™ Development Services

➔ Centralised Content Management System (CMS)

* More details on page 26.

Betradar’s 360-degree betting solutions are

fully integrated with the OPTIMAMGS™ suite,

giving you access to:

Enhance your gaming offering with thousands of functionalities and services

Gaming ModuleSPORTSBOOK AND GAMING PLATFORM

With access to thousands of consistently updated

and easily integrated games, your gaming offering is

guaranteed to be the best in the business.

Entirely managed through the OPTIMAMGS™

casino manager application and CMS, once integration

is completed you can publish content immediately.

The system is managed on two levels

for ease of use:

1. At the casino manager level, the casino and

gaming offer is defined with various platforms

and games chosen. This enables casino and

gaming providers across the world to build an

offering that specifically suits their needs, taking

into account various regulations and with

different integration points for each

2. Once the offering is defined, the CMS

functionality enables games to be grouped

appropriately and new gaming content to be

published immediately

Product features

➔ Thousands of games available

➔ New games added immediately upon release

➔ New providers added frequently (about 5 a year)

➔ Transparent game integration for the operator

Casino Game Manager

Casino Game Manager is a system that lets you

manage and configure third-party casino providers.

The application provides a base for all games, their

configurations, providers, and regulation features.

Content Manager

Manage your content more effectively with the

OPTIMAMGS™ Prism Content Manager.

This Content Management Tool features plug-

in architecture that enables the implementation

of various services and toolsets to manage

multiple websites and components across many

environments, where necessary.

1110

Betradar’s Pre-Match Odds Service provides

everything you need to create and manage your

own sportsbook – from event and odds creation to

market monitoring and result confirmation.

Populate your betting offer with accurate and

constantly verified fixtures for over 410,000 events

per year across more than 70 sports. All markets

are compiled and traded in-house by a dedicated

team of experts, who closely monitor price

changes from almost all bookmakers around the

globe. Verified results are then delivered promptly,

enabling you to directly settle your bets. This is how

we guarantee the most accurate pre-match odds

service throughout the industry.

Product highlights

➔ Fixtures, odds suggestions, trading tools and

resulting

➔ 70+ sports covered, including a wide range of

niche sports

➔ 410,000+ sports events supplied every year

➔ Odds compiled and traded by in-house experts

ensure the most accurate pre-match service in

the industry

➔ World-leading market monitoring service

provides visibility of your prices and competitors

➔ Odds monitored by the most efficient Fraud

Detection System guarantees integrity of price

provision

➔ ISO 9001 certified, matching highest quality

standards in all processes

Get a head start on the competition with the world’s most extensive pre-match odds service

Pre-Match Odds ServiceBETTING SERVICES

410,000+ EVENTS PER

YEAR

Pre-Match Odds Service provides everything you need

Event creation

➔ No need to manually set up

markets

➔ All data created, verified and

supervised in real-time by our

dedicated team

➔ Valuable information is

supplied, such as worldwide

player transfers, match-related

news, injuries and suspensions

➔ Quality assurance with the

highest security standards

Resulting

➔ Accurate and rapid final results

provided for over 70 sports

➔ Automated and immediate

pay-outs possible

➔ Valuable information, such

as period results, line-ups,

substitutions, detailed goal

information, goals and cards

➔ Results comparison: a fully

automated function for

comparing your own results to

the Betradar results database

Trading tools

➔ Your odds and closing times are

compared to the entire betting

market to minimise errors

➔ Fully customisable interface

for alerts, markets, sports and

other relevant parameters

➔ Comprehensive alert system,

including detection of wrong

results, open bets on matches

already started, differences in

odds and fixtures, sure bets,

removed offers from other

bookmakers, and many more

➔ Add-on: American Monitoring

Service covers the ability to

check odds from Las Vegas

casinos for all American

football, basketball, baseball

and ice hockey competitions

played in the US

Odds suggestions

➔ Provided at an early stage

and enable direct use for

end customer business

➔ All odds are compiled and

monitored 24/7 inhouse by our

experienced bookmakers to

avoid arbitrage situations

➔ Odds calculation web service:

take advantage of Betradar’s

mathematical odds models and

create your own pre-match

odds

➔ Numerous configuration

options, including margin

setting

1312

Betradar’s Live Odds Service is the most popular

in-play trading service in the market, used by over

350 bookmakers worldwide. The fully automated

and integrated service is ready for direct customer

use; requiring only very limited resources from your

side to offer a broad variety of live betting sports

and markets. Betradar’s team of experts administer

the complete match in real time, using our leading

edge mathematical live odds models – ensuring we

can provide profit-maximising live odds.

Product highlights

➔ 220,000+ sports events covered every year

across 23 sports

➔ Unrivalled profit maximisation with the sharpest

Live Odds Service in the industry

➔ Live odds developed with leading edge

mathematical models traded by in-house experts

➔ Access to exclusive, high quality and fast data

as official betting partner of the NBA, NFL, MLB,

NHL, ITF, World Snooker and the Professional

Darts Corporation

Maximise your profits with the world’s best-performing live odds service

Live Odds ServiceBETTING SERVICES

USED BY OVER 350

BOOKMAKERS WORLDWIDE

For bookmakers operating their own in-house

trading, Betradar’s Live Data Service and our sister

brand, Real Time Sportscast’s (RTS) Live Data

Service are the leading information sources for truly

reliable and comprehensive real-time sports data.

A global network of over 7,000 highly trained data

journalists guarantees coverage that meets world’s-

best standards in quality, security and integrity.

Betradar’s Live Data Service is proven to be the

fastest in the market; with all data delivered in

less than one second from the venue to our Live

Data Client. This widget-based trading interface is

fully customisable and equipped with all necessary

features to optimise your in-play trading.

Product highlights

➔ Betradar: 24 sports and up to 260,000 events

per year and increasing

➔ Underpinned by the largest network of data

journalists in the world

➔ Proven to provide the fastest data, with the

fewest errors

➔ Unrivalled data depth to support more betting

markets than any competitor

➔ Most sophisticated security systems for betting

live data production

➔ Setting industry standards for data journalist

recruitment, training and integrity systems

➔ RTS: 15 sports and up to 56,000 events per year

and increasing, including the world’s fastest

growing emerging sports such as water polo,

sepak takraw and kabaddi

All the data you need for your sportsbook – from the world’s most comprehensive sports betting live service

Live Data ServiceBETTING SERVICES

30 LIVE DATA SPORTS

Add live streams with ultra low latency. See page 33 for details.

1514

Betradar’s sophisticated Live Trading Tool enables

your traders to efficiently manage multiple matches

with dozens of bet types per match, simultaneously.

The product can be used alongside our Live Odds

Service to control your odds depending on liability

and grants you the required flexibility to stake your

position in the market.

Product highlights

➔ Concurrent management of multiple matches,

with option to fully automate your trading

➔ Complete flexibility in trading your own events

and markets – even detached from Betradar’s

live coverage and odds

➔ Fast and efficient event and match

configuration through pre-defined templates

Improved efficiency for your live trading operations

Live Trading Tool (Betpal)BETTING SERVICES

DOZENS OF BET TYPES

PER MATCH

Betradar’s Numbers Betting

is the world’s leading and

most comprehensive

lotteries betting

solution on the

market. Now available

for online and retail

betting operators and

platform providers, it offers

punters 24/7 fixed odds betting

on numerous markets and outcomes selections,

with upwards of 44,000 real state lottery draws per

month from over 70 countries.

Product highlights

➔ 165+ lotteries, with 110+ real drum-based and

50+ RNG-based lotteries, including 8 rapid lotteries

➔ Highly engaging sports-like betting experience

with numerous main and side markets to bet on

➔ Easy and fast integration via Betradar’s Unified

Odds Feed or Unified Odds SDK

➔ Retail visualisation stream available to meet any

bandwidth requirements

➔ Complete in-house data production with a

dedicated team to ensure the highest data quality

➔ Powerful cross-sell tool that also appeals to

non-traditional punters

Pre-match betting on the largest selection of real state lotteries

Numbers BettingBETTING SERVICES · ADD-ONS

1716

Betradar Ctrl is an innovative bookmaker platform

shaped by two critical, client-endorsed factors:

Speed and control. This is why its event-based

modular design and slick user interfaces allow

for fast and seamless integration of new services

and features.

Our new technology also enables you to

display odds updates in real time and choose the

bookmakers you want to compare them with. Its

menu makes navigation intuitive and simple, saving

Total control of your bookmaking operation

Betradar CtrlBETTING SERVICES

you time and letting you focus on areas that need

it most. All core Pre-Match and LiveOdds Service

features are available now within Ctrl.

Additional features, tools and functionalities

will be added over the course of 2020, relating to

odds control improvements, event creation, alerting

improvements, activity logs and enhancing overall

UX. Throughout 2020, Ctrl is set to move ever

closer to our vision for it as the market’s leading

bookmaker platform.

Product highlights

➔ Game-changing trading tool enables you to

control your odds within the platform and set

up dynamic configurations down to a single

event level

➔ Future-proof software architecture ensures that

new features can easily be incorporated

➔ Accelerated data handling provides new,

lightning-fast odds extraction techniques for

real-time updates – ideal for quick comparison

and alerting

➔ Optimised data feed works in conjunction

with Betradar’s Unified Odds Feed, simplifying

integration and maintenance

➔ Intuitive interface delivers simple and efficient

navigation to save you time

➔ Single-sign-on access through our SSO login

means you can use Betradar.com and Ctrl in

parallel. As Ctrl is developed step by step, you

can benefit from features in both systems until

Betradar.com is retired

➔ Pre-Match and Live Odds unification – starting

with the configuration, both producers will

get closer and be managed within the same

interfaces

REAL-TIME ODDS

UPDATES

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Player Markets enables your punters to

bet on an extensive range of performance

related markets for the most enthralling

leagues and sports in the world. The service

includes the market formats ‘over/under’ as

well as ‘at least’. All markets are based on

player statistics such as assists, shots on goal,

passes or tackles. Betting on player stats is

increasingly popular amongst sports fans and

this product allows you to take advantage of

this growing trend.

Product highlights

➔ Covering top European soccer leagues (Premier

League, La Liga, Serie A and Bundesliga),

Champions League, World Cup, as well as the

NFL, NBA, and MLB

➔ All of the key player stats are included for

each sport

➔ No workload for bookmakers, as markets are

created, managed and settled in-house

➔ Sharpest prices thanks to leading-edge

mathematical odds models

Betting on individual player’s performance

Player MarketsBETTING SERVICES · ADD-ONS

AVAILABLE FOR SOCCER, AMERICAN

FOOTBALL, BASKETBALL AND

BASEBALLUnlocking the potential of cricket betting

Premium Cricket ServiceBETTING SERVICES · ADD-ONS

Followed by more than 2 billion people globally,

cricket is the second most popular sport in the

world. The growth of T20 cricket is bringing a

new betting-focused audience to the sport. More

than twice as much money is matched on betting

exchanges for main cricket matches than for main

football matches. For bookmakers, the growth in

their cricket income could be enormous.

Betradar’s Premium Cricket product is designed

to help bookmakers revolutionise their cricket

service and unlock this vast potential.

Our Product boasts

➔ Exceptional pricing quality

➔ Real-time solutions for all games

➔ Managed liabilities

➔ Event creation

➔ Over 1700 live matches

➔ Over 2000 pre-match matches

➔ 200+ live and pre-match markets

➔ Access to Sportradar’s scouting network

➔ Official partnership with cricketing boards

➔ Permissioned ground entry for scouts

What is Premium Cricket?

Premium Cricket is the first and only reliable service

in the market that opens the full betting future

of cricket. Comprised of specialist cricket odds

modellers, statisticians, developers and traders who

provide the best and most reliable betting solution

on the market. They are guarantors for cricket’s

highest GGR in the industry.

Investment in expert staff, real-time scoring

feeds and continuous innovation, set our product

apart from the global market, leading the way in

industry leading figures.

Live Matches

Markets

Suspension Rates*

Return Times**

Persistence Rates***

Bet Settlement Delay

Hold

450

20

15%

120 seconds

70%

Varied (up to 8 hours)

2.0%

1700+

200+

5%

15 seconds

92%

~2 minutes

5.4%

* The amount of each match where any of the main markets are temporarily suspended due to on-field action

** The length of time taken for all main markets to return after a wicket

*** The amount of a match where all main markets are available (data collected from companies listed on Oddschecker over the last 2 years)

INDUSTRY FIGURES UK average Premium Cricket

2120

Betradar’s Rapid Markets is the next generation of

live betting. Offering markets that we aim to settle

in under 5 minutes, the increased number of live

opportunities makes betting on matches even more

entertaining and generates a much higher turnover.

For soccer, working in 1-minute intervals,

x:00 – x:59, punters bet on what is going to

happen in the next 60 seconds, i.e., goals, corners,

bookings and penalties.

For US sports, the action is covered play by play

with over 10 different type of markets. Events such as

‘scoring type’, ‘total yards gained’ and ‘result of next

pitch’ are available across the NBA, NFL and MLB.

Product highlights

➔ A considerably higher number of live betting

opportunities for top tier soccer matches

➔ Casino style betting allows faster settlement,

leading to higher bet frequency and turnover

➔ Keeps players engaged throughout the entire

match with new bet cycles every minute

➔ Perfect for betting on any device, especially

Mobile

Faster bet cycles to create more betting opportunities

Rapid MarketsBETTING SERVICES · ADD-ONS

60 SECOND INTERVALS

Custom Bet lets users combine related or unrelated

outcomes into a single bet. Previously, these types

of selections were not available due to related

contingencies and complex probability calculation.

Now, with Custom Bet, customers can add all

of their selections onto one ticket. Integrate now

and capitalise on the enormous growth in single

match accumulators.

Product highlights

➔ Available for pre-match and live soccer with

80+ markets to choose from

➔ 10 selections maximum per Custom Bet

➔ Available on the Unified Odds Feed and to MTS

customers

➔ Basketball, American Football and Baseball

coming soon

Combine your selections across markets

Custom BetBETTING SERVICES · ADD-ONS

OVER 80 MARKETS

2322

Esports betting presents a unique opportunity for

bookmakers to tap into a massively growing spectator

sport that boasts huge engagement rates. Gaming is

a global phenomenon and there are millions who are

spending more of their time watching esports.

To transform these esports enthusiasts into loyal

punters, bookmakers must offer a truly immersive

Are you ready to reach the next generation of customers?

Esports Betting ServiceBETTING SERVICES

entertainment package that’s 100 percent tailored

to their needs. With Sportradar’s market-leading

esports betting service, you’ll get everything you

need to create your own exciting esports offer -

where you can provide your customers with the

broadest and most credible range of pre-match and

live betting markets available.

19,000 MATCHES PER YEAR

Product highlights

➔ 70+ operators subscribed to our market leading

esports service

➔ 5,500+ live odds events covering the world’s

three biggest games

➔ Up to 19,000 matches per year, covering the

most followed games globally

➔ Maximised profit margins thanks to highest

market uptime

➔ Sharpest odds compiled by specialist esports

algorithms and specialised esports traders

➔ More live streaming of esports events, utilising

the market’s fastest signal, than any other

supplier in the world

➔ Possibility to create outright markets for every

new esports title on request

➔ Market-leading content solutions covering

statistics and live scores

Bayes Esports Solutions was established as a joint

venture between Sportradar and DOJO Madness to

combine strong media rights acquisition and sports

data expertise from Sportradar and sophisticated

technical expertise in the world of esports from

DOJO Madness. Bayes Esports Solutions holds the

exclusive worldwide data distribution rights of

League of Legends esports competitions operated

by Riot Games.

Bayes has also developed BEDEX - the World’s First

Independent Esports Data Marketplace to provide

data consumers with reliable live data through a

single interface. From the start, fast live data for

ESL and Dreamhack (CS:GO) and for Riots LEC, LCS

and international LoL tournaments will be available.

Further expansion, to include other gaming titles and

organisers, is already in development to offer your

punters the best esports betting offer in the market.

Supported titles

Future-proof your business with realistic virtual sports which are built for betting

Virtual Sports GAMING SOLUTIONS

...a pioneering new Virtual Baseball In-play solution

in collaboration with the world’s best baseball league,

Major League Baseball, to tap new spheres of realism,

unrivalled in the world of virtual sports betting.

Product highlights

➔ Optimised for multiple channels (online, mobile,

retail screens and terminals)

➔ Multi-competition Virtual Football and Basketball

solutions available with only one integration

➔ Market-exclusive, true live-betting on Virtual

Tennis and Virtual Baseball

➔ Realistic simulations and visualisations,

developed on the back of Sportradar’s data

expertise in real sports

➔ Flexible customisation and integration options

➔ Proprietary gaming platform with e-wallet

integration - for zero development effort client

side when integrating additional virtual sports

2524

Our portfolio was revamped in 2019 with renewed

racing solutions (Virtual Dogs and Virtual Horses).

With all betting options, including full forecast and

tricast selections and increased betting cycles (new

races every 2 min), the products have a fully responsive

UI, and come with simple e-wallet integration.

As the world leader in realistic motion capture

simulations, we continually expand our Virtual

Football product with more competition modes

(like the Virtual Football Euro Cup, which features all

teams that qualified for EURO 2020) – and the more

we add, the bigger the revenues it collects for you.

At Betradar, we continue to prepare for the future of

Gaming with an array of new real time live-betting

virtual sports. Following the launch of Virtual Tennis

In-Play, in 2020 we will release...

Virtual Basketball has been one of our top sellers

for years, helping bookmakers worldwide to keep

basketball fans loyal to the sportsbook even during

the off-season of the NBA, Euroleague and other

national or international leagues and tournaments.

Optimised for mobile betting: Scan this code to test all our Virtual Sports now!

NEVER-ENDING BETTING

OPPORTUNITIES

Official Partner of Major League Baseball

2726

Your doorway to a successful sports betting future

Managed Trading ServicesMANAGED TRADING SERVICES

Truly Customised Content

Complement our leading pre-

match and live coverage with your

own unique events and markets to

provide your customers with a truly

bespoke event coverage.

Better Pricing

Maximise your profits with

sharpened odds based on

machine-learning mathematical

calculation models, including

information-driven and liability-

driven odds models.

Utmost Security

Make use of improved Risk

Management with more precise

player profiles and tournament

and event ratings, which is

fully integrated with our Fraud

Detection System, to safeguard you

from match manipulation.

Improved Operations

Benefit from higher efficiency

and effectiveness through highly

automated processes with the

option of manual intervention

whenever necessary.

Enhanced Customer Satisfaction

With MTS you can granularly

configure player profiles, resulting

in lower ticket rejections, higher

maximum stakes and reduced live

bet delays for the benefit of your

customers.

Complete Flexibility

Manage your own trading or leave

as much of it to us as you like –

with MTS you are fully flexible

in your operations, even on a

temporary basis.

Push your operations to the next level, with

Managed Trading Services (MTS) enabling you to

improve your operational performances, reduce

sportsbook business risks, and transform fixed costs

into variables. The best part is that MTS is fully

flexible and customisable, so can be utilised by any

type of operator, no matter their size or where they

are on their business life cycle.

Flexibility, technology and leading expertise

make the difference

Why invest in your own trading and risk

management tools if you can leverage from the

most efficient and effective sports trading solution

in the market? With MTS you keep full control

and visibility of your business operations, while

benefiting from our innovative technology and

experts, and thus, maximising your profit.

or

or

and

or

or

or

and

or

Customise MTS to your requirements

Being adaptable is one of Managed

Trading Services’ core

strengths. Its modular

setup from top

to bottom lets

you customise

the service to

your specific

requirements and

business circumstances.

And, as your business develops,

so does MTS; giving you the flexibility to

granularly adapt the service at any time,

in any respect, to any changing condition.

Service

Options

Trading

Solutions

Risk

Management

Business

Models

MTS Turnkey

Get a fully dedicated

sportsbook solution

including a cutting-edge

sports betting & gaming

platform

Full Trading

Receive complete bespoke

sportsbook administration

by MTS

Customise the risk and

liability management of

your business strategies

Risk Sharing

Optimise your costs and

reduce your exposure to

risk, sharing it with MTS

MTS Agnostic

Integrate all MTS services

into your own existing

platform or any third

party system

Integrated Trading

Trade your own

sportsbook utilising MTS’

full capabilities

Configure the setup of

sports, tournaments,

events and player profiles

on a granular level

Return Guarantee

Gain the greatest

financial security for your

operations by capitalising

on locked-in results

MTS Inside

Create your own

platform solution having

MTS’ risk & trading

tools at the core of your

system

Selective Trading

Outsource the trading

of selected sports and

tournaments

Change and adapt all

settings whenever you

want to meet new

business conditions

Return Guarantee Plus

Benefit from the upside

of sharing the margin in

excess of the guaranteed

return

2928

Trading that focuses on your objectives

Full Trading SolutionMANAGED TRADING SERVICES

provide your customers with an unrivalled betting

experience, keeping yourself ahead the competition

while protecting your operations.

With FTS, you will

➔ Be truly competitive from the start – leveraging

our industry-leading services

➔ Drive your business – utilising MTS’ ultimate

care-free trading package

➔ Save substantial investments – for in-house

trading teams and technology

➔ Protect your business – thanks to our leading

Risk Management and Fraud Detection System

➔ Get future-proofed – being able to adapt your

trading model whenever required

With our Full Trading Solution (FTS), you receive

first-class sportsbook administration from our

academically-backed sports trading experts. This

saves you from having to invest heavily into highly

qualified in-house trading teams and technology.

Our trading experts use proprietary, leading-

edge live trading tools in combination with

advanced liquidity trading algorithms and

machine-learning processes to maximise trading

performance. This unique combination of expertise

and cutting-edge technology means you can trust

our Managed Trading Services to operate your

sportsbook trading, including the entire ticketing,

trading and risk management in the most efficient

and cost-effective way. This enables you to

MARKET LEADING,

FUTURE-PROOF TECHNOLOGY

Integrated Trading Solution (ITS) is the perfect choice

for bookmakers who require maximum flexibility

and control of their operations. Its unrivalled

customisation options enable you to decide how

much and to what extent you want to manage your

operations in-house. Whether just fine-tuning player

profiles and tournament ratings or managing the

entire trading process, any level of service is possible,

from fully managed to a selective basis.

With ITS, you have access to the most advanced

trading and risk management technology on the

market; allowing you to successfully and efficiently

manage your sportsbook with full control and visibility.

Unlock your full trading potential

Integrated Trading SolutionMANAGED TRADING SERVICES

With ITS, you will

➔ Increase your profits – generating higher

margins through sharpened odds

➔ Offer truly customised content – seamlessly

creating your own unique events and markets

➔ Operate smarter – leveraging cutting-edge

technology and automated processes

➔ Stay ahead the competition – giving you choice

and independence in your operations

➔ Reduce financial risks – cutting costs for in-

house developments, leveraging our unique

business models while being safeguarded by

our Fraud Detection System

FOR OPTIMISED SPORTSBOOK

PERFORMANCE

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1

2

1

2

Our Live Channel product family for online and

retail bookmakers provides you with dedicated

live streaming products that fulfil your customers’

demand for live visualisation and indirectly drive

your sportsbook revenues.

Based on an unrivalled expertise as a betting

services provider and built to perfectly match

Betradar’s market-leading betting solutions, our Live

Channels help to engage your punters with the

largest live streaming portfolio of the industry.

We combine exclusive audiovisual content,

which is to a great extent non-televised, and

Let fans watch what they can bet on

Live Channel Retail

Live ChannelsLIVE STREAMING

comprehensive top tier content from our highly

attractive media rights portfolio.

Product highlights

➔ A diversified and strong content portfolio

with 40,000+ live events per year including

Bundesliga (and 6000+ other football

events), Australian Open, ATP and ITF Tennis

tournaments, NBA, NFL, MLB and many other

top events from 16 different sports

➔ 24/7 live sports during on and off-peak hours

closing entertainment gaps

➔ Easy integration and fully customisable to meet

bookmakers’ demands

Combine live odds, game stats and video stream on one screen

Customise to fit your corporate identity and strengthen brand awareness 21

Live Channel Online

Enable punters to follow the flow of a match from a single source

Increase bet stimulation with innovative widgets 21

With 230+ years of tradition, Indian Horse

Racing still maintains its excitement and

enjoys greater popularity than ever. Betradar

offers 300+ race meetings every year

from various Indian race tracks, such as

Hyderabad, Kolkata, Bangalore and Mumbai.

Races take place 8:00-12:30 GMT, which

makes it a perfect complement to your off-

peak betting and live streaming portfolio.

Increase the horsepower of your sportsbook

Indian Horse Racing

LIVE STREAMING

Attract new customers

Prolong visit duration of customers

Drive your sportsbook revenues

Strengthen customer loyalty

The Live Channel products

3332

Get ready-made and up-to-date promotional video clips throughout the year

Integrate the LCP clips on your website with only a few clicks

Boost awareness for your live streaming offer

Select one of three annual LCP packages*

Let fans know what they can watch

Live Channel PromotionLIVE STREAMING

Don’t hide your live streams in your online

sportsbook. Show sports fans that you have

great streaming content to complement your

betting portfolio.

With our latest innovation for the Live Channel

family – Live Channel Promotion (LCP) – we help

visitors to your online sportsbook have a glimpse

at the audiovisual content you offer them – in the

crucial first seconds they spend on your website’s

landing page and even before they register for

an account or log in!

Product highlights

➔ LCP boosts awareness of your landing page

and increases interest in your entire betting and

streaming offering

➔ Engage your clients the moment they visit

your website by showing new custom-made

promotional video clips with footage from top

sport events around the globe (incl. Bundesliga,

NFL, Australian Open)

➔ Select from 200+ mixed sports clips and 700+

sports specific clips each year

NEW PRODUCT

Scan this code to see LCP in

action

ENHANCE YOUR BETTING

PROMOTION WITH VIDEO

CLIPS

How does it work?

*) for details, visit betradar.com or directly contact our sales team.

Using the official broadcasting signal, Betradar’s

Live Channel Trading (LCT) offers you the

opportunity to enhance your in-play trading for

selected entities faster than the competition.

Let your traders work with the fastest streams

Live Channel TradingLIVE STREAMING

Use Live Channel Trading in

combination with Betradar’s Live

Data solutions and seamlessly

integrate the widget into your

trading environment. The live

stream for trading purposes will

replace the pre-set visualisation

widget (for up to 40,000 events

per year).

Usage with existing Live Odds

booking or stand-alone usage

automatically launches a window

with the game selected in the Live

Channel Trading player.

Benefit from an ultra-low latency

solution that makes the Live

Channel Trading streams as fast

as possible. All matches in this

offering are transmitted via our

new in-house developed video

platform, a renowned back-end

live video streaming system that

provides audio-visual game feeds

with a delay as low as 1.5 seconds,

which is significantly faster than

any TV broadcaster.

LCT is a perfect addition to our Live Data Service (page 13)

3534

Statistics CentreBETTING STIMULATION

The most comprehensive statistical service the market has to offer

Betradar’s Statistics Centre provides market-leading

statistical information, built to support skilled

decision making in sports betting.

Our latest product extensions, Match Preview

and H2H are complementary add-ons to our

Statistics Centre and offer great flexibility for

website placement. The extensions provide targeted

and the most relevant pre-match statistics adjacent

to a bookmaker’s odds and possibility of linking to

Statistics Centre for in depth sports analysis.

Product highlights

➔ Historical data from more than 20 years

➔ Covering 1,900+ events across 110 countries

➔ Built to work perfectly with Live Score

Fully responsive design

Wide customisation options

Fast load speed

Odds integration and direct linking to a bet slip

Supporting 40+ languages

Product features

40+ SPORTS AVAILABLE

H2H

Fully responsive design

Wide customisation options

Fast load speed

Odds integration and direct linking to a bet slip

Supporting 40+ languages

Product features

Live ScoreBETTING STIMULATION

The broadest, fastest and most comprehensive live score service in the market

Our independent and fast-growing scout network

of more than 7,000 data journalists guarantees

the highest accuracy and speed in live sports

information for over 200,000 live events per year.

Product highlights

➔ Additional tournaments will be available in

2020 via Live Score Unlimited

➔ More than 750 leagues and tournaments across

100+ countries

➔ Built to work perfectly with Statistics Centre

25+ SPORTS AVAILABLE

3736

Live Match TrackerBETTING STIMULATION

Bringing the action closer to your punters

Betradar’s Live Match Tracker represents a new

dimension of live event. The product provides a

unique visualisation of all match actions in real

time. Graphically enhanced ball spotting and on-

pitch animations give punters a feeling of actually

being at the venue.

With three layouts to choose from, a minimum

supported width of 280 pixels and plenty of

customisation options, Live Match Tracker allows

seamless integration to your page.

Product highlights

➔ One of the fastest score changes on the market

➔ On-event triggered contextual match statistics

➔ Extended match statistics available in Plus version

➔ Bird’s-eye view for more visible action on the pitch

➔ Unique animations for key events

➔ Additional sports will be available in 2020

16 SPORTS

Fully responsive design

Wide customisation options

Fast load speed

Odds integration and direct linking to a bet slip

Supporting 40+ languages

Product features

Sports available

LMT StickyBETTING STIMULATION

For more odds visible on the screen

To hit the demands of in-play and mobile betting,

our latest product extension, Live Match Tracker

Sticky, provides great benefits for mobile users.

While scrolling through betting markets, the

minimalistic LMT Sticky stays on top of the page and

guarantees all-time visibility of the live match action.

Features

➔ Important in-game events are always displayed

➔ More odds are visible on the screen

➔ Available for soccer with new sports coming

in 2020

Soccer

Volleyball

Ice Hockey

Baseball

Basketball

Beach Volleyball

Darts

Cricket

Tennis

Badminton

American Football

Futsal

Rugby

Handball

Table Tennis

Snooker

3938

Enrich your website with the most relevant sports data

Betradar’s Betting Widgets are the perfect tool for

any sportsbook offering, providing entertaining

and bet-stimulating content. Our modular

approach serves all punter demands for accurate,

comprehensive and compelling sports information.

Product highlights

➔ Ready-made content, with pre-match and live data

➔ Available sports: Soccer and Basketball

➔ Additional sports will be available in 2020

➔ Easy plug and play integration

Betting WidgetsBETTING STIMULATION

20+ DIFFERENT WIDGETS

Fully responsive design

Wide customisation options

Fast load speed

Odds integration and direct linking to a bet slip

Supporting 40+ languages

Product features

Bet AssistBETTING STIMULATION

The most useful statistical information next to your odds

We’ve developed Bet Assist with the punter in

mind. This product provides only relevant seasonal

data right next to the odds, so your punters can

place a bet without leaving your page.

Product highlights

➔ Bet stimulating stats and probabilities,

right next to your odds

➔ Supporting most common betting markets

➔ Available pre-match and live

➔ Plug & play integration

➔ Hosted, maintained and developed by Betradar

➔ 3 sports available: Soccer, Basketball

and Ice Hockey

➔ New sports and additional markets coming soon

10+ BETTING MARKETS

Fully responsive design

Wide customisation options

Fast load speed

Supporting 40+ languages

Product features

4140

Eliminate your marketing waste

Achieve your acquisition targets more efficiently with

Betradar’s proprietary marketing services, powered

by our unique betting data, insight and technology.

With various factors, across both established

and emerging markets, making it more difficult to

engage betting audiences, bookmakers must be as

efficient as possible when acquiring new customers.

A greater understanding of your audience,

including where they are and how they behave, driven

by laser-focused targeting, is key to that efficiency.

Betradar has a rich history in, and a deep

understanding of, the betting industry, which has

enabled us to develop ad:s - a range of data-driven

marketing capabilities, purpose built to meet the

needs of bookmakers and improve marketing

investment efficiency.

ad:sMARKETING SERVICES

A unique understanding of betting consumers

Large scale, sector-specific Data Management Platform

Custom-built programmatic advertising technology

Dynamic and contextual conversion products

Access to an unrivalled breadth and quality of digital media owners

Self-serviced or fully managed

ad:s highlights

ad:s Marketing Cloud

The ad:s Marketing Cloud allows easy management

and execution of marketing activities through one

customised, highly intuitive dashboard. Utilising

our purpose-built Demand Side Platform to power

betting-specific programmatic advertising, you can

target and acquire customers in the most efficient

way. You can also deliver your message to a specific

audience through direct media buying from our

exclusive inventory pool.

Our unique audience insights enable the

segmentation and targeting of customers based

on their level of engagement towards a particular

sport, team or competition, their likelihood to bet

and their predicted lifetime value as a customer; all

of which help deliver a better ROI.

Your marketing activity is also optimised

through our dynamic and contextual conversion

products, which help deliver a personalised

message based on user behaviour.

With direct access to a powerful combination of

data, insight and technology, you’re guaranteed

that the right messages are always delivered to the

right audiences at the right time.

Sponsorship

Our data-driven audience insight also enables us to

bring much-needed efficiency to the critical area of

sponsorship and brand partnership investment. We

evaluate, secure and activate sponsor properties

for operators based solely on their potential for

betting audiences. We also identify and unlock

value based on this unique understanding of the

sector and its customers.

With experts on the ground in every major

betting market with local knowledge, insight

into fan engagement behaviour and the ability

to work directly with the most relevant rights-

holders, Betradar can offer clients opportunities

with real impact.

UNIQUE DATA, INSIGHT AND TECHNOLOGY

4342

Our clients Our offices

Linz

Las Vegas TrondheimMunich

Rome

Panama City

Bremen

Singapore

Menlo Park Athens

London

ViennaOslo

Zlin

Gera SydneyMontevideo Belgrade

Ljubljana

UskNew York

Sao Paulo

Durban StockholmMinneapolis Beijing

Manila

WarsawSan Francisco

Gibraltar TallinnMoscow

Istanbul

Hong Kong

Sales representationsOffices

St. Gallen

44

Follow Sportradar on social media

© 2020 Sportradar AG

Betradar is a brand of Sportradar.

www.betradar.com

For further information, contact

us at sales@betradar.com

or via our Customer Support at

support@betradar.com