How ToHow ToContent marketingContent marketing

SOCIAL/ARCADE

PROBLEM

PROBLEM

PROBLEM

SOCIAL/ARCADE

91%

Of B2B marketers use

content marketing

SOCIAL/ARCADE

Only 32% of marketers say they

are effectively executing enough

content

32%

SOCIAL/ARCADE

Only 27% say they are effectively

tracking content utilising metrics

27%

SOCIAL/ARCADE

Understand your audience

Create personas for your target audience, and identify common

interests, needs and questions at each stage of their journey. SOCIAL/ARCADE

The most productive companies are nearly 2x more likely to align content development

with both persona and funnel stage

The most productive companies are nearly 2x more likely to align content development

with both persona and funnel stage

The most productive companies are nearly 2x more likely to align content development

with both persona and funnel stage

SOCIAL/ARCADE

Create something that excites them

Based on your knowledge of

personas, create and disturbed content that's

tailored to particular suppliers

SOCIAL/ARCADE

Between 60-70% of B2B content goes unused. The most cited reasons are that the

topic is irrelevant to the buyer audience

Between 60-70% of B2B content goes unused. The most cited reasons are that the

topic is irrelevant to the buyer audience

Between 60-70% of B2B content goes unused. The most cited reasons are that the

topic is irrelevant to the buyer audience

SOCIAL/ARCADE

Master your Channels

B2B customers get information from more sources than ever before. Test different channels and focus in the ones that reach and convert your target

audienceSOCIAL/ARCADE

68% of B2B buyers said the number of sources used to research and evaluate a

purchase increased last year

68% of B2B buyers said the number of sources used to research and evaluate a

purchase increased last year

68% of B2B buyers said the number of sources used to research and evaluate a

purchase increased last year

SOCIAL/ARCADE

Sales Enabled

Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance

SOCIAL/ARCADE

The most effective companies are 14% more likely to align content marketing efforts with

sales mythology

The most effective companies are 14% more likely to align content marketing efforts with

sales mythology

The most effective companies are 14% more likely to align content marketing efforts with

sales mythology

SOCIAL/ARCADE

Sales enablement

Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance

SOCIAL/ARCADE

Content is at the centre of marketing success. Use SOCIAL/ARCADE to engage with your customers better

Sources:Content marketing instituteForrester ResearchAberdeen groupSirusDecisionsKapcastMainstay

SOCIAL/ARCADE