content · 11/27/2017  · lacking emphasis 50 years ago, doubt and fear pleagued the american...

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Content Telling Stories with Data November 27, 2017

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Page 1: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

ContentTelling Stories with DataNovember 27, 2017

Page 2: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Contrast → change

Announcements and miscellanea

Relating

Plan for today

Tips, tricks, and feedback

Page 3: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Announcementsand miscellanea

Page 4: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could
Page 5: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could
Page 6: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could
Page 7: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Story map

Project 3

Final project

Page 8: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Contrast → change

Page 9: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

BeginningCall to adventure

ContrastContent Emotion Delivery

Call to action

The endCall to new adventure

Page 10: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Aristotelian persuasion

Page 11: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Facts alone don’t create resonance

Page 12: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Evidence & factsGoal MemoriesMotivation

Precision Credibility & engagement

TheatricalDelivery

Logos Pathos

Page 13: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could
Page 14: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

How did Rosling create logos, pathos, and ethos?

What was Rosling’s Big Idea?

How did Rosling use rhetoric to create contrast and resonance?

Page 15: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

“Communicating an idea juxtaposed with its polar opposite creates energy … [and] encourages full engagement.”

Contrast and change

Page 16: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

RelatingThe secret to science communication

Page 17: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Introduction to IIUYWIHTLOMF

Page 18: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

“What if scientists could be helped to shed this magnetic attraction to the cold North Pole of jargon?”

“What if they could make a warm connection with their audiences and enjoy the pleasure of natural, conversational tone?”

Logos

Pathos

Page 19: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Why improv?

Page 20: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Resonating and relating

Great, but overkill More universal

Page 21: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Tips, tricks, and feedback

Page 22: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Editing published figures

Page 23: Content · 11/27/2017  · Lacking Emphasis 50 years ago, doubt and fear pleagued the American people. Regardless of the constant challenges, participants proved that chnage could

Audience analysis feedback