conten jam 2014: best practices are killing your conversion rate by joel harvey
TRANSCRIPT
![Page 1: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/1.jpg)
BEST PRACTICES ARE KILLING YOUR CONVERSION RATE CONTENT JAM 2014
Joel Harvey ConversionSciences.com Tweet Something @joeljharvey
@joeljharvey #contentjam
![Page 2: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/2.jpg)
@joeljharvey #contentjam
![Page 3: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/3.jpg)
THE SCIENCE OF THE LAB COAT
@joeljharvey #contentjam
![Page 4: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/4.jpg)
h;p://www.sciencedirect.com/science/ar@cle/pii/S0022103112000200
h;p://www.sciencedirect.com/science/ar@cle/pii/S0022103112000200
@joeljharvey #contentjam
![Page 5: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/5.jpg)
BEST PRACTICES
@joeljharvey #contentjam
![Page 6: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/6.jpg)
@joeljharvey #contentjam
If you could go ahead and bring back some best pracOces from Content Jam that would be terrific, mmmkay.
![Page 7: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/7.jpg)
BEST PRACTICE:
@joeljharvey #contentjam
COMMERCIAL OR PROFESSIONAL PROCEDURES THAT ARE ACCEPTED OR PRESCRIBED AS BEING THE MOST EFFECTIVE.
![Page 8: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/8.jpg)
CONVERSION OPTIMIZATION:
@joeljharvey #contentjam
THE PROCESS OF GENERATING & USING DATA TO IMPROVE A SITE’S UNIQUE EXPERIENCE FOR KEY SEGMENTS.
![Page 9: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/9.jpg)
@joeljharvey #contentjam
![Page 10: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/10.jpg)
Marketplace
Compe@@ve posi@oning
@joeljharvey #contentjam
Unique value proposi@on
Traffic Source
Ad Copy
Compe@tors’ strategies
Time of day
Day of week
Informa@on architecture
Page design
Copy “voice”
Promo@on Industry life cycle
Company life cycle
Season Visitor
demographics
Site Speed
![Page 11: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/11.jpg)
@joeljharvey #contentjam
![Page 12: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/12.jpg)
@joeljharvey #contentjam
Best PracOces will make this easy
![Page 13: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/13.jpg)
50% @joeljharvey #contentjam
![Page 14: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/14.jpg)
@joeljharvey #contentjam
OpOmizaOon
doesn’t work
![Page 15: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/15.jpg)
@joeljharvey #contentjam
Desire Lines
What you thought would work
What actually did work
![Page 16: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/16.jpg)
@bmassey
The Real ScienOfic Method
@joeljharvey #contentjam
![Page 17: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/17.jpg)
DON’T THINK.
@joeljharvey #contentjam
KNOW.
![Page 18: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/18.jpg)
@joeljharvey #contentjam
WHERE DOES THE BEST-‐PRACTICLOPS HIDE?
![Page 19: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/19.jpg)
@joeljharvey #contentjam
REDESIGN KEEP THE SITE “FRESH”
![Page 20: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/20.jpg)
@joeljharvey #contentjam
![Page 21: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/21.jpg)
@joeljharvey #contentjam
![Page 22: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/22.jpg)
@joeljharvey #contentjam
![Page 23: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/23.jpg)
@joeljharvey #contentjam
![Page 24: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/24.jpg)
@joeljharvey #contentjam
![Page 25: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/25.jpg)
@joeljharvey #contentjam
![Page 26: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/26.jpg)
@joeljharvey #contentjam
![Page 27: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/27.jpg)
@joeljharvey #contentjam
![Page 28: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/28.jpg)
Extreme Site Make Over
STATISTICALLY
IDENTICAL
@joeljharvey #contentjam
![Page 29: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/29.jpg)
@joeljharvey #contentjam
Ain’t goAa be preAy to be totally dope, bro
![Page 30: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/30.jpg)
@joeljharvey #contentjam
AVOID MOVEMENT Don’t Use Sliders
![Page 31: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/31.jpg)
@bmassey @joeljharvey #contentjam
![Page 32: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/32.jpg)
Slides in RotaOon Order
Order Today Ships Tomorrow
Bold Outdoor
Free Super Saver
Leader in Mesh
4
1
2 4
3
@joeljharvey #contentjam
![Page 33: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/33.jpg)
TEST EACH IMAGE INDIVIDUALLY AGAINST THE CONTROL
@joeljharvey #contentjam
![Page 34: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/34.jpg)
+39% RPV
Best Single, Sta@c Image
@joeljharvey #contentjam
![Page 35: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/35.jpg)
Reordered by Performance
Order Today Ships Tomorrow
Bold Outdoor
Free Super Saver
Leader in Mesh
1
2 4
3
@joeljharvey #contentjam
![Page 36: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/36.jpg)
@joeljharvey #contentjam
Academics that challenge Faith that deepens
Faculty that engages
Friends that last Experiences that transform
A place where you belong
US News
Fun that inspires Programs that prepare
Companies that hire
1st Image of Slider
University of Possibility
![Page 37: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/37.jpg)
@joeljharvey #contentjam
INDIVIDUAL IMAGES VS SLIDER
![Page 38: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/38.jpg)
@joeljharvey #contentjam
RE-‐ORDERED SLIDER
![Page 39: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/39.jpg)
@joeljharvey #contentjam
Sliders – when they work, they work.
![Page 40: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/40.jpg)
@joeljharvey #contentjam
USE TRUST SYMBOLS Borrow from the Credibility of
others
![Page 41: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/41.jpg)
Trust symbols in the footer
@joeljharvey #contentjam
![Page 42: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/42.jpg)
Trust symbols at top of sidebar
-‐8%
@joeljharvey #contentjam
![Page 43: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/43.jpg)
@joeljharvey #convcon
I totally trusted you…unRl you asked me to.
![Page 44: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/44.jpg)
@joeljharvey #contentjam
REMOVE FRICTION FROM THE PROCESS
Stay Out of the Visitor’s Way
![Page 45: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/45.jpg)
WHICH FORM DRIVES THE MOST CALLS?
@joeljharvey #contentjam
![Page 46: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/46.jpg)
@joeljharvey #contentjam
1 (CONTROL) 2 3
4 (no form)
+ 16%
-‐ 67%
-‐ 56%
![Page 47: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/47.jpg)
@joeljharvey #cotentjamn
The path of least resistance is the path most taken
![Page 48: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/48.jpg)
@joeljharvey #contentjam
USE VIDEO
![Page 49: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/49.jpg)
Zumba Fitness Video Test Hypothesis Video will allow buyers to see the clothing in ac@on increasing revenue per visit.
@joeljharvey #contentjam
![Page 50: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/50.jpg)
SIX VIDEO VARIATIONS FOR EACH PRODUCT
@joeljharvey #contentjam
![Page 51: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/51.jpg)
Variables Video Length
8 second 15 second 30 second
Inclusion of wide shot
vs.
Tops Bo;oms @joeljharvey #contentjam
![Page 52: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/52.jpg)
Non-‐variables Music Dance Moves Model
@joeljharvey #contentjam
![Page 53: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/53.jpg)
@joeljharvey #contentjam
![Page 54: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/54.jpg)
-14% @joeljharvey #contentjam
![Page 55: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/55.jpg)
@joeljharvey #contentjam
Instructors viewing bohoms 30 seconds, wide +17%
New visitors viewing tops 8 seconds +27%
New visitors viewing bohoms 30 seconds, wide +45%
Returning visitors viewing tops 8 seconds +53%
Weighted Revenue per Visit = Lii * % of Traffic
![Page 56: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/56.jpg)
+43% @joeljharvey #contentjam
![Page 57: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/57.jpg)
@joeljharvey #contentjam
Where’s the 58 second video dawg?
![Page 58: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/58.jpg)
@joeljharvey #contentjam
BE RESPONSIVE
![Page 59: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/59.jpg)
@joeljharvey #contentjam
![Page 60: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/60.jpg)
@joeljharvey #contnetjam
![Page 61: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/61.jpg)
-19% @joeljharvey #contentjam
![Page 62: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/62.jpg)
AVERAGE LOAD TIME FOR AN ECOMMERCE RESPONSIVE SITE?
@joeljharvey #contentjam
18 SECONDS
![Page 63: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/63.jpg)
@joeljharvey #contentjam
You Pinch, I’ll Zoom
![Page 64: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/64.jpg)
THIS DOESN’T HAVE TO BE YOUR SITE
@joeljharvey #contentjam
![Page 65: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/65.jpg)
@joeljharvey #contentjam
YOU DON’T EVEN HAVE TO BE AN A/B TESTING GENIUS
![Page 66: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/66.jpg)
@joeljharvey #contentjam
Less than 10% of visitors to this page see the Free Shipping and Free Returns Informa@on
![Page 67: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/67.jpg)
OPTIMIZE FOR YOUR GOALS
@joeljharvey #contentjam
![Page 68: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/68.jpg)
FIND YOUR SEGMENTS
@joeljharvey #contentjam
![Page 69: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/69.jpg)
USE TESTING TO ASK YOUR VISITORS WHAT MATTERS TO THEM
@joeljharvey #contentjam
![Page 70: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/70.jpg)
MAKE MISTAKES
@joeljharvey #contentjam
![Page 71: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/71.jpg)
DON’T THINK.
@joeljharvey #contentjam
KNOW.
![Page 72: Conten Jam 2014: Best Practices Are Killing Your Conversion Rate by Joel Harvey](https://reader033.vdocuments.us/reader033/viewer/2022052622/558cf701d8b42aa24f8b45b0/html5/thumbnails/72.jpg)
@joeljharvey #contentjam
BEST PRACTICES ARE KILLING YOUR CONVERSION RATE CONTENT JAM 2014
Joel Harvey ConversionSciences.com [email protected] 512-‐554-‐3054 @joeljharvey