MEDIA KIT SPRING 2017

Canada’s pre-eminent biotechnology industry magazine

613-288-5363 ext 202advertising@gordongroup.com www.biotech.caCONTACT US TODAY

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MEDIA KIT SPRING 2017

The Magazine

NOW IN ITS 13TH YEAR,BIOTECanada’s flagship publication, insights magazine, represents a strategic and timely portal to keep key audiences apprised of emerging industry issues and developments. Published semi-annually, insights magazine

reaches nearly fifteen thousand readers, including industry CEOs and senior leaders, policymakers (parliamentarians and senior departmental officials at both the federal and provincial levels), media and other policy influencers, as well as key opinion leaders.

Find out how you can have a presence in BIOTECanada’s insights magazine today.

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MEDIA KIT SPRING 2017

Our Calendar“ATTRACTING GLOBAL INVESTMENT” will serve as our theme for the Spring Issue

Collaboration is the new biotech business model, where emerging companies find partners—including investors, multinational corporations, and governments—to enhance Canada’s global economic competitiveness. Importantly, these partnerships and the corresponding financial commitments show the international investment community that Canada’s scientists are generating phenomenal innovation, and that the Canadian biotech ecosystem is thriving. The participation of provincial and federal governments also sends an important signal to the global investment and pharmaceutical industries that Canadian governments understand the valuable role the biotechnology sector can play in delivering solutions for global health and environmental challenges.

SPRING EDITION

With distribution at BIO International Convention (June 19-22 in San Diego)

FALL EDITION

Domestic theme with distribution during Global Biotech Week events (September 20-27 across Canada)

MEDIA KIT SPRING 2017

Who reads insights?

BIOTECanada’s insights is the national magazine providing the inside story on Canada’s biotech sector.

OUR ANNUAL AUDIENCE OF 10,000 INCLUDES:

• Industry CEOs, CFOs, CSOs, Presidents, Vice-Presidents and business development officers across Canada (over 25% of individual subscribers)

• Industry leaders from national and international biotech, pharmaceutical and service companies

• Researchers and academics

• Investors and venture capitalists

• Elected officials and senior policy-makers within Canada’s government and regulatory agencies

• Trade commissioners abroad

• BIOTECanada members

• Delegates at BIO International Convention (1,000 copies)

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MEDIA KIT SPRING 2017

insights will be visible at major international industry conferences and events throughout the year.

BIO CEO & INVESTOR CON-FERENCE

February 13 – 14, 2017

New York, USA

BIO ASIA INTERNATIONAL CONFERENCE

March 14 – 15, 2017

Tokyo, Japan

BIO EUROPE SPRING

March 20 – 22, 2017

Barcelona, Spain

VETHEALTH GLOBAL

June 12 – 14, 2017

Charlottetown, Canada

BIO INTERNATIONAL CONVENTION

June 19 – 22, 2017

San Diego, USA

BIO WORLD CONGRESS ON INDUSTRIAL BIOTECHNOLOGY

July 23 – 26, 2017

Montreal, Canada

BIO INVESTOR FORUM

October 17 – 18, 2017

San Francisco, USA

Distribution

18%Service

Providers

50%Health

5%Academic

3%Vaccine

13%Elected Officials

11%Agriculture & Industrial

BREAKDOWN OF DISTRIBUTION

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MEDIA KIT SPRING 2017

AdvertiseYOUR AD WILL HELP:

• Raise your company’s profile vis-à-vis Canada’s biotechnology and life sciences leaders

• Promote your products and services to our national/international readership

• Announce recent news, research findings or accolades

• Attract the best and brightest human resources from within the industry

• Get noticed by venture capitalists and facilitate strategic partnerships

• Reach politicians and senior civil servants

• Support your industry association

OUR RECENT ADVERTISING PARTNERS INCLUDE:

Ag-West Bio

Alexion Pharmaceuticals

Amgen

Atlantic Canada Bio-Industries Alliance

AxSource Consulting

Bereskin & Parr

Biogen Canada

BioTalent

City of Mississauga

Fonds de solidarite FTQ

Genzyme

GMB Pharma Solutions

Institute of Corporate Directors

McKesson Canada

Medicago

Pickering Laboratories

PwC

SGS Life Sciences

Takeda Canada

Therapure Biopharma

Valneva Canada

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MEDIA KIT SPRING 2017

Format Price

Double Page Spread $4,950

Full Page $3,000

1/2 Page $2,500

1/4 Page $1,350

Premium Positions  

Outside Back Cover $4,350

Inside Back Cover $3,850

Inside Front Cover $3,850

Opposite IFC $3,350

BIOTECanada members are afforded a 10% discount off

regular rates and 5% off package rates.

All rates are in net in Canadian dollars. Subject to applicable taxes.

PACKAGE A: 10% OFF

Half page ad in the Spring and Fall issues: $4,500

PACKAGE B: 15% OFF

Full page ad in the Spring and Fall issues: $5,100

Advertisers taking advantage of the packages are entitled to complimentary exposure on BIOTECanada’s social media channels.

Rates Spring 2017 Ad Specs

Bleed Non-Bleed

*Sizing below reflects trim size. Add 0.125" bleed beyond trim size

on all sides. Live area is 0.25" in from trim on all sides.**

Double Page Spread 16.75" x 10.875" + bleed* (see above)

15.5" x 9.875"

Full Page 8.375" x 10.875" + bleed* 7.125" x 9.875"

1/2 Page Vertical 4" x 10.875" + bleed* 3.375" x 9.875"

1/2 Page Horizontal 8.375" x 5.35" + bleed* 7.125" x 4.75"

1/4 Page n/a 3.375" x 4.75"

*Sizing reflects trim size. Add 0.125” bleed beyond trim size on all sides. Live area is 0.25” in from trim on all sides. **For advertising spreads, please leave 0.375" type safety on either side of the gutter.

DEADLINES FOR SPRING EDITION:

Booking: March 24, 2017 Material: March 31, 2017

FILE SPECIFICATIONS

File Format: PDF/X-1a:2001, with fonts embedded. Include crop marks for bleed ads.

File Resolution: 300 dpi

Colour Process: CMYK

Magazine Trim Size: 8.375" x 10.875"

If needed, Magazines Canada provides instructions on how to create a suitable PDF/x-1a:2001 file,

available at: www.magazinescanada.ca/advertising/production/tools.

SUBMITTING FILES

Send files to: advertising@gordongroup.com

FTP information available on request.

613-288-5363 ext 202advertising@gordongroup.com www.biotech.caCONTACT US TODAY

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MEDIA KIT SPRING 2017

Make Your Message Go FurtherTo build your business, you need a strategy to get your message in front of the right people. INSIGHTS magazine can help you do that. With INSIGHTS you can:

• Raise brand awareness

• Demonstrate thought leadership

• Promote your products and services

• Generate leads

INSIGHTS magazine will allow you to maximize your return on investment by leveraging the best of what our print and web properties have to offer.

We help you reach your target audience by using a combination of traditional print advertising, sponsored content, and video, and by remarketing your content across various social media channels. With this multi-platform approach, we help you build your brand and increase your sales.

SPONSORED CONTENT

You are an expert in what you do. Share your knowledge and demonstrate thought leadership by placing a sponsored content piece in Insights. A talented writer will work closely with you to craft a compelling story that provides value to our readers.

To maximize impact, sponsored content will blend in with our editorial theme for the issue, and only four companies will be selected to contribute sponsored content for each issue.

SLIDESHARE & YOUTUBE VIDEO VERSIONS OF YOUR SPONSORED CONTENT

By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco. YouTube receives more than one billion unique visitors every month—that’s more than any other channel, except Facebook. Quickly becoming a key way for people to satisfy their information and entertainment needs, video is the future of content marketing. It is naturally engaging and, in an age of information overload, it’s vital for businesses to offer content that is easy to digest; otherwise, consumers will simply move on.

We can help make this trend work for you. We can convert your sponsored content into a visual story to publish on our SlideShare channel. And we can enhance your visual story with a professional voiceover to create a video for our YouTube channel. We will share these stories across our social media channels—and of course, you can share them on your own channels—so that readers can find your content in the format they enjoy most.

Prerequisite: You must purchase an Ad or Sponsored Content placement in the print publication to purchase the SlideShare & YouTube video option.

SOCIAL MEDIA CAMPAIGN

Leverage our ongoing multichannel campaign to engage your target audiences and stay top of mind. Our social team regularly posts content from our magazine and website, and shares from our community. Our team will introduce your sponsored content and curated material, and further promote you by leveraging the ad platforms offered by Facebook, Twitter and Instagram. We do the hard work for you and will provide you with a concise, tailored report at the end of the campaign that captures metrics and show how we have maximized your ROI.

REPORTING

It’s all about numbers and ROI, isn’t it? We understand that. Your account manager will send you regular performance reports demonstrating how we are maximizing your return on investment and raising brand awareness on your behalf. From number of impressions, likes, comments, and shares to video views and socio-demographic profiles, our digital advertising opportunities will allow you to effectively measure effectiveness and ROI.

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MEDIA KIT SPRING 2017

DIGITALEDITION

VIDEO

EVENTS

SOCIALMEDIA

ONLINEPRINT EDITION

CHOOSEYOUR PLAN

PRINT ONLINE SOCIAL

MEDIA

VIDEO

PLATINUM

$12,500

DOUBLE PAGE

SPONSORED CONTENT

GOLD

$9,500

DOUBLE PAGE

SPONSORED CONTENT

SILVER

$4,950

DOUBLE PAGE

SPREAD

Canada’s voice for biotechnology / Le porte-parole canadien de la biotechnologie

PM

40

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31

Issue 2 Numéro 2 biotech.ca

Vertex anchors Canadian presence with CF research / Vertex arrime la présence canadienne avec sa recherche sur la FK » page 24

POS Bio-Sciences grows in Canada’s agricultural heartland / POS Bio-Sciences croît au cœur du Canada agricole » page 45

Minister Bains at BIO 2016 /

Le ministre Bains au congrès BIO 2016

ON THE WORLD

STAGE Canada celebrates

making Biotech Week a global partnership

SUR L’ÉCHIQUIER

MONDIAL Le Canada partenaire

de la Semaine des biotechnologies

17175 BTC insights_Cover.indd 1 9/9/16 10:05 AM

Canada’s voice for biotechnology / Le porte-parole canadien de la biotechnologie

PM

40

06

49

31

Issue 2 Numéro 2 biotech.ca

Vertex anchors Canadian presence with CF research / Vertex arrime la présence canadienne avec sa recherche sur la FK » page 24

POS Bio-Sciences grows in Canada’s agricultural heartland / POS Bio-Sciences croît au cœur du Canada agricole » page 45

Minister Bains at BIO 2016 /

Le ministre Bains au congrès BIO 2016

ON THE WORLD

STAGE Canada celebrates

making Biotech Week a global partnership

SUR L’ÉCHIQUIER

MONDIAL Le Canada partenaire

de la Semaine des biotechnologies

17175 BTC insights_Cover.indd 1 9/9/16 10:05 AM

BIOTECanada members are afforded a 10% discount off regular rates and

5% off package rates.

MEDIA KIT SPRING 2017

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Advertising Policy

GENERAL

• The Publisher accepts advertising consistent with its mission. We attempt to only accept advertising from reliable vendors; however, the Publisher cannot be held responsible as to the contents of advertisements, the products offered or the viewpoints expressed therein, which may or may not be those of the Publisher.

• The Publisher reserves the right to refuse or discontinue any advertising without recourse or explanation. Rates may change without notice.

• Acceptance of advertisements does not indicate endorsement of any advertisers, products, or services.

• The Publisher reserves the right to reject any advertorial advertising that includes a byline or is designed to resemble the editorial pages of the magazine – including the use of matching fonts. The word “Advertisement” may be placed above copy that, in the opinion of the Publisher, resembles editorial material.

• Advertisers and/or advertising agencies assume full liability for all advertising content (including text, representation and illustrations) and for claims made against the Publisher that result from advertisements printed.

• This agreement is governed by and construed

in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any proceeding relating to the subject matter of this Agreement shall be within the exclusive jurisdiction of the courts of the Province of Ontario.

PAYMENT & DISCOUNT POLICIES

• Invoices are issued upon Insertion order.

• Payment is due in Canadian funds, NET 30 days.

• All advertising rates are net – applicable taxes are in addition to rates specified on the rate card.

• Discounts will be rescinded on accounts not paid within 30 days of invoice date.

• Any unpaid invoices after NET 30 days are subject to penalty interest of 2.5% per month

• For invoicing questions or conerns please contact Amber Vaughan, Finance Manager, avaughan@gordongroup.com, 613-234-8468 ext 404

CANCELLATIONS

• Cancellation and change orders must be made in writing and received by the advertising editor prior to the advertising deadline date. Cancellations or changes received after this date will be billed as originally invoiced.

• Advertisers who have purchased ad space on multiple appearance discount rates, but who prematurely withdraw their advertising, will be subject to retroactive billing at the single ad rate for the ads that ran prior to the cancellation.

• All ad cancellations must be in writing.