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Contact Information

Clarity Research Consultants:

Alisha K Carti

Principal & Chief Idea Officer

Phone: 201.270.7300

E-Mail: acarti@clarityrc.com

Website: www.clarityrc.com

Address: 973 Crystal Lake Terrace

Franklin Lakes, NJ 07417

About Clarity: Alisha Kristine Carti Word Association Past Experiences Education, Affiliations & True Insights

Alisha Kristine Carti: Principal &

Chief Idea Officer

Alisha is a skilled moderator who possesses insightful investigative skills, initiative and focus to every project. She also offers clear creative

thinking, enthusiasm and energy to every assignment, allowing her

to successfully relate to all types of respondents ~ consumers, business-to-

business professionals and healthcare providers or key opinion

leaders.

Alisha quickly grasps the key business issues and translates them into her

methodology. Whether conducting focus group sessions, in-depth-interviews or ethnographic sessions, among other methodologies, Alisha's strong

communication, analytical and marketing expertise assist her in

managing the varied dynamics that can transpire during a study,

both with project client teams and session participants.

Alisha simultaneously stimulates, probes and engages respondents in

order to successfully evoke limitless insights from the minds of

participants, whatever the task is at hand.

Alisha has worked in Qualitative Research for over 16 years and

possesses extensive experiences in all aspects of a Qualitative Research

firm including full service project management to moderating only; and report

writing as well as operations.

Clarity Research Consultants ~ Focusing Ideas, Insights

and Intuitions in Qualitative Research.

Clarity is a full-service qualitative research firm

and offers partial/component services as well.

Clarity/Alisha: Word Association

Communication/

Clarification

Quick

Friendly Thorough, energetic,

attention to detail

Loyal

Determined

Thorough

Clarity

Warm, Kind, Generous,

Ambitious

Positive energy

Enthusiasm

Helpful/

Dedicated Partner

Trust

Reliable

Hard Work

Innovative

Proficient

Creative, Hardworking,

Accountable

Energy, Excitement &

Quality

Enthusiastic

Flexible

Creative Energetic, Intelligent,

Creative, Meticulous Intelligent, Fun-loving,

Joy (to work with)!

“I think you’re absolutely fabulous!!”

Committed, Detail-Oriented

Motivated

Informative, Confidence, Knowledge

Alisha Kristine Carti:

Past Experiences

Previously, Alisha ran a different Qualitative Research Firm

focusing on operations, field management and moderation for 11

years.

She also worked in the marketing services department of

Wenner Media (publishers of Rolling Stone, Us and Men's

Journal) and as Marketing Coordinator for Compaq Computer

Corporation in addition to an Architecture Firm in New Jersey.

Currently, Alisha exudes passion through her current role

as Chief Idea Officer of Clarity, which was founded in 2008.

Education & Affiliations

Loyola Univeristy of Maryland

Bachelor of Arts: Communications

with a Concentration in Journalism

Professional Affiliations & Training:

Qualitative Research Consultants Association (QRCA)

Marketing Research Association (MRA)

National Association of Female Executives (NAFE)

RIVA Moderator Training

RIVA Report Writing

True Insights: Beyond the Resume

Entrepreneur and

Connoisseur

(on Mom-Hood!)

Alisha’s most challenging

focus group and

participants thus far

includes her daily tasks

she faces each day when

she awakens ~

Parenthood!

Utilizing creative

techniques to focus three

amazing respondents

aged 15, 11 and 7 provides instant clarity

for Alisha!

Her two sons and

daughter offer unique

insights, and often

times provide her with a clear vision to begin

each day!

Volunteer; Event Planner;

Singer; Photographer;

Graphic Designer; Reader;

Avid Spinner & Kickboxer!

The many facets behind-the-scenes at Clarity

Select Client List

Medical Therapeutic Disciplines

Consumer/B2B

Select Client List – Past & Present

A+A Research

ABC News~ 20/20

AICC~Asian Indian Chamber of

Commerce

American Exhibitions, Inc.

Baby Magic/Playtex

Bausch + Lomb

Boehringer Ingelheim

College Board

E*Trade

Fieldwork

IPSOS Korea (LG Appliances &

High-End Technology)

Gallup Korea (LG Electronics)

Saatchi Healthcare/Glow Worm

GfK

Ginsburg Development

Companies

Greystone & Co, Inc

H&R Florasynth

KDA

K. Hovnanian Homes

Kiss My Face

Liveperson

LEGO

Magnani Caruso Dutton

Matzel & Mumford

Montblanc

NHK World (Japanese International TV)

National Association of Home

Builders Research Center

New York Botanical Garden

Pfizer

Plesser & Clifford

PSL Group

Research Partnership

Reckitt Benckiser

Roseart/Cra-Z-Art

Salient

Sanofi Aventis

Schlesinger Associates

SEIKO

SKOPOS

Symrise

Synovate Korea

Timex

TNS Healthcare

TNS Korea (Kantar)

The Planning

Shop International

WaggleDance Marketing

Select Client Logos

Medical Indications/Therapeutic Areas

Allergies

Amyloidosis

Animal Health

Anxiety

Atopic Dermatitis

Bi-polar Disorder

Depression

Dermatological Conditions

Device Research

Diabetes

Dry Eyes

Fertility

Fibrinogen Deficiency

Glioblastoma

HIV/AIDS

High Cholesterol/Hyperlipidemia

Hepatitis C

Hormonal Contraceptives

Injection Device Research

Long Term Care

Lung Cancer

Macular Degeneration

Multiple Myeloma

Multiple Sclerosis

Obesity

Optometry

Overactive Bladder

Osteoarthritis

Parkinson’s Disease

Rheumatoid Arthritis

Schizophrenia

Sexual Dysfunction

Skin Cancer

Skin Wounds

Throat Cancer

Neurological

Conditions /

Neuroscience

Uveitis

Consumer Areas/Topics &

Business-to-Business

ABC News ~ 20/20

Accessories and Apparel

Research

Appliances

Baby / Infant Research

Children Toys

Consumer Food Products

Contact Lens

Exhibit Research

(Mummies of The World;

New York Botanical Gardens)

Electronics (Television,

cell phones, appliances)

Entertainment

Financial Research

Food

Fragrances

Heart Rate Monitors

Household Cleaning

Products

Homebuilding/Caulk

Long-Term Care/Nursing

Homes Website

Usability

Luxury Goods

Mobile Phones

Oral Care

Personal Care Products

Skin Care

Real Estate Development

Refrigerators

Technology

Televisions

Television Show Research

Timepieces

Website

Usability

Areas of Expertise

Clarity: Areas of Expertise

It takes a customized approach to each individual project to

provide a thorough and detailed qualitative research study.

Based on the initial methods of contact ~ in-person meetings,

phone calls, and e-mails ~ Clarity Research Consultants

addresses the distinctive nature of each project, and

offers ideas and insights based on our experience and the

client’s ‘intuitions’ and knowledge developed from their

background and previous research projects.

Clarity Research Consultants provides a clear focus to

each step of the qualitative research process, and offers

several methodology options, depending on those

insights ascertained from the preliminary discussions.

Overall, the areas of expertise we provide offer

Teams a diverse and thorough spectrum of

methodologies and possibilities.

Clarity: Areas of Expertise ~

The Spectrum of Methodologies

Traditional Focus Groups Tele-Depth Interviews

Dyads

& Triads

In-Depth Interviews

Non-Traditional Ethnography &

Observational

Telephone/Web

Sessions Website Usability

Creative /

Brainstorming

Sessions

Mini-Groups

Pre-Tests

Pilot Interviews

(for Quantitative

Partners)

* Clarity partners with

many quantitative

research firms

Testimonials

Testimonials

“This completes an exciting project, and the countless findings of two tests have

significantly helped to optimise our website. We feel very confident that we have resolved

many issues, and where we didn’t we are prepared to monitor the browsing patterns after

Go Live. You have become a member of the Montblanc E-Commerce Team, and I am sure

our paths will cross again. Thank you once more for your great work and all the energy you

were able to share!”

Oliver Gebien

E-Commerce Manager

Montblanc SIMPLO

“I can truly say that Alisha is an upscale high professional and intuitive moderator, who

shows an above and beyond extent of motivation and commitment to a project. Her

interviewing techniques and skills are very good, so she gets easily in contact with

each of the respondents to gather the requested information.

KDA has collaborated with Alisha for a large number of projects and interviews (over 200

IDIs

in some cases,) for different medical devices (across different therapeutic areas) with

patients, caregivers and healthcare professionals.

I can give my utmost recommendation to work with her.”

Thomas Jahnke

Senior Research Executive

Authorized Representative (Prokurist)

KDA – GmBH – Headquartered in Germany

Testimonials

“It was a pleasure working with you. Considering that this was my first time being involved

with the planning and strategy behind the entire process, you were patient, professional and

helped me to learn. Thank you!”

Russell (Rusty Rowlands)

VP Strategic Planning and Business Development

Seiko Corporation of America

“My experience in working with Clarity & Alisha spans many years and various product

categories. I have worked with Alisha on household cleaning products, organic personal

care, watches, & fitness measurement technology. Alisha brings creative thinking and

enthusiasm to every project. She quickly grasps the key business issues, and translates

them into her work with the focus group participants.

She is excellent at managing the varied dynamics that can transpire in a focus group, and is

an expert at pulling out as much as possible from the minds of the participants. Lastly,

Clarity has proven their versatility & progressiveness. Alisha has conducted groups for

me in both traditional facilities as well as in several home settings. The structures of the

groups and the results have always exceeded my expectations.”

Herbie Calves

Vice President of Marketing

Timex Corporation

Testimonials

“Many thanks for your excellent work on the Physician report. It is very clear and thorough,

and well worth waiting for.” [report turnaround was within one week]

William MacGillivray

Director of Studies

Kantar Healthcare-France

“I have had the distinct pleasure of working with Alisha Carti, Clarity Research Consultants,

on several projects. Alisha spent endless hours on market research and was an integral

part of decisions on marketing materials geared towards consumers, as well as, business-

to-business. She provided timely, accurate and insightful information for our

projects. She became an "expert" on our products.

Alisha’s approach can only be characterized as truly professional. I have NEVER seen

anyone bring the level of enthusiasm to a project the way she does. I look forward to

working with her on future projects.”

Jennifer Sullivan

Marketing Director

Situs, Inc