contact experience garron ballardgarronballard.com/assets/gb_resume-final_oct272.pdf · skills...

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SKILLS & LANGUAGES Digital Photography Project Management Adobe Creative Cloud Heuristic Evaluation Data Analytics Sitemaps/Wireframes Org. Development CMS Content Strategy User Personas & Flows Quality Improvement Localization Global Leadership Info Architecture Product Management Agile Development Copywriting eCommerce Accessibility Digital Marketing Video Production A/B Testing UX Design HTML, CSS & XML Spanish English B.S. in Digital Media: eCommerce, Creative Writing University of Houston: Magna Cum Laude — 3.7 GPA EDUCATION INTERIM GLOBAL GAMES CATEGORY MANAGER Microsoft Xbox Games Store Merchandising (Hanson Consulting) Mar ’18 – Present | Seattle, WA • Self-trained on internal analytics reporting tools and managed BI requests in an extremely ambiguous climate • Mapped attribution and engineered automated MBR scorecards and charts breaking down Editorial, Search and Algorithmic channel performance over time • Wrote user stories for 8 accepted features to increase programming efficiencies LEAD GLOBAL GAMES UX PRODUCER Microsoft Xbox Store Business & Category Management (Hanson Consulting) Apr ‘14 – Mar ‘15 | Jul ’15 – Present | Seattle, WA • Governed worldwide research, wireframes, prototypes, localization and deployment of all digital game sale experiences for over 48 million Xbox Live users and stakeholders covering 52 locales and 22 languages on Xbox 360, Xbox One and the Xbox App on Win 10 including the first sale experiences on Xbox One and the Xbox App • Led global marketing, design, business and engineering teams to provide timely, accurate and user-friendly deliverables in a volatile area of business with consistent Y/Y growth • Introduced Agile processes such as daily stand-up and Kanban boards • Defined and reported monthly Managed Services KPIs including a 1466% increase in scope of work over 20 months resulting in training and managing a team of 4–7 producers • Created a repository of programming and localization templates, plus streamlined discounting processes to allow a 71% time increase for pre-launch QC • Led the global creation, prioritization and programming of pri 0 and embargoed promos for Microsoft-owned and indie (ID@Xbox) games LEAD GLOBAL GAMES CONTENT STRATEGIST Microsoft Xbox AET (Hanson Consulting) Mar ‘15 – Jul ‘15 | Seattle, WA • Managed a team of 4 across US, BR and MX to execute content strategy and selection refined by BI reports, A/B tests and stat analysis for the Xbox One Games Store • Maintained a layered content calendar of bi-weekly updates with competing priorities and conditionals tailored to specific users based on purchase habits PHOTOGRAPHER/VIDEOGRAPHER University of Houston Marketing & Communication Sep ’12 – Dec ‘13 | Houston, TX • Produced, directed, designed and edited audio/visual assets for events, places and programs related to the university and its brand to drive engagement, including public figures such as Chancellor Renu Khator, Dennis Quaid, Astronaut Bonnie Dunbar and Mayor Annise Parker EXPERIENCE CONTACT (713) 301-8894 | [email protected] www.garronballard.com | www.linkedin.com/in/garronballard Providence Hospice Patient Care Volunteer, UX Book Club, IA/UX Meetup, General Assembly, IXDA, UXPA, AIGA ACTIVITIES Viacom Summer Associate Program finalist (2014) Technology Outstanding Student nominee (2013) Earned B.S. as caretaker of ill parents (2008–2013) $5500 in Scholarships (2012–2013) AIGA Houston Design Loop Mentee (2013) U Houston billboard campaign representative (2012) Accepted into UH Creative Writing ranked 3rd in US (2011) HONORS & ACCOMPLISHMENTS *I also possess specialized knowledge of common ecommerce terms in several other languages GARRON BALLARD Meticulous, enthusiastic, iron-willed UX/CX, creative leader and empath who has innovated, inspired and executed successful global, multilingual, cross-functional or multichannel releases over five years balancing optimal user experience and exceeding revenue targets Eleven years of business, team management and customer service experience with an educational and professional background in organizational leadership and development, consumer science, graphic communications technology and marcomm including managing several of Xbox's most demanding yet fiscally rewarding experiences QUALIFICATIONS

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Page 1: CONTACT EXPERIENCE GARRON BALLARDgarronballard.com/assets/gb_resume-final_oct272.pdf · SKILLS & LANGUAGES Digital Photography Project Management Adobe Creative Cloud Heuristic Evaluation

S K I L L S & L A N G U A G E S

Digital Photography

Project Management

Adobe Creative Cloud

Heuristic Evaluation

Data Analytics

Sitemaps/Wireframes

Org. Development

CMS

Content Strategy

User Personas & Flows

Quality ImprovementLocalization

Global LeadershipInfo Architecture

Product Management

Agile Development

Copywriting

eCommerce

Accessibility

Digital Marketing

Video Production

A/B TestingUX Design

HTML, CSS & XML

SpanishEnglish

B.S. in Digital Media: eCommerce, Creative WritingUniversity of Houston: Magna Cum Laude — 3.7 GPA

E D U C AT I O N

INTERIM GLOBAL GAMES CATEGORY MANAGER

Microsoft Xbox Games Store Merchandising (Hanson

Consulting)

Mar ’18 – Present | Seattle, WA

• Self-trained on internal analytics reporting tools and managed BI requests in an extremely ambiguous climate • Mapped attribution and engineered automated MBR scorecards and charts breaking down Editorial, Search and Algorithmic channel performance over time• Wrote user stories for 8 accepted features to increase programming efficiencies

LEAD GLOBAL GAMES UX PRODUCER

Microsoft Xbox Store Business & Category

Management (Hanson Consulting)

Apr ‘14 – Mar ‘15 | Jul ’15 – Present | Seattle, WA

• Governed worldwide research, wireframes, prototypes, localization anddeployment of all digital game sale experiences for over 48 million XboxLive users and stakeholders covering 52 locales and 22 languages on Xbox 360, Xbox One and the Xbox App on Win 10 including the first saleexperiences on Xbox One and the Xbox App• Led global marketing, design, business and engineering teams to provide timely, accurate and user-friendly deliverables in a volatile area of business with consistent Y/Y growth• Introduced Agile processes such as daily stand-up and Kanban boards• Defined and reported monthly Managed Services KPIs including a 1466% increase in scope of work over 20 months resulting in training and managing a team of 4–7 producers• Created a repository of programming and localization templates, plus streamlined discounting processes to allow a 71% time increase for pre-launch QC• Led the global creation, prioritization and programming of pri 0 and embargoed promos for Microsoft-owned and indie (ID@Xbox) games

LEAD GLOBAL GAMES CONTENT STRATEGIST

Microsoft Xbox AET (Hanson Consulting)

Mar ‘15 – Jul ‘15 | Seattle, WA

• Managed a team of 4 across US, BR and MX to execute content strategy and selection refined by BI reports, A/B tests and stat analysis for the Xbox One Games Store• Maintained a layered content calendar of bi-weekly updates with competing priorities and conditionals tailored to specific users based on purchase habits

PHOTOGRAPHER/VIDEOGRAPHER

University of Houston Marketing & Communication

Sep ’12 – Dec ‘13 | Houston, TX

• Produced, directed, designed and edited audio/visual assets for events, places and programs related to the university and its brand to drive engagement, including public figures such as Chancellor Renu Khator, Dennis Quaid, Astronaut Bonnie Dunbar and Mayor Annise Parker

E X P E R I E N C E

C O N TA C T

( 7 1 3 ) 3 0 1 - 8 8 9 4 | ga r ron .ba l l a rd@gmai l . com

www.gar ronba l l a rd . com | www.l inkedin.com/in/garronbal lard

Providence Hospice Patient Care Volunteer, UX Book Club, IA/UX Meetup, General Assembly, IXDA, UXPA, AIGA

A C T I V I T I E S

• Viacom Summer Associate Program finalist (2014)• Technology Outstanding Student nominee (2013)• Earned B.S. as caretaker of ill parents (2008–2013)• $5500 in Scholarships (2012–2013)• AIGA Houston Design Loop Mentee (2013)• U Houston billboard campaign representative (2012)• Accepted into UH Creative Writing ranked 3rd in US (2011)

H O N O R S & A C C O M P L I S H M E N T S

*I also possess specialized knowledge of common ecommerce terms in several other languages

GARRON BALLARD

Meticulous, enthusiastic, iron-willed UX/CX, creative leader and empath who has innovated, inspired and executed successful global, multilingual, cross-functional or multichannel releases over five years balancing optimal user experience and exceeding revenue targets

Eleven years of business, team management and customer service experience with an educational and professional background in organizational leadership and development, consumer science, graphic communications technology and marcomm including managing several of Xbox's most demanding yet fiscally rewarding experiences

Q U A L I F I C AT I O N S