contact - creativeheadmag.com€¦ · creative head), slideshow banner, mid-page banner and solus...
TRANSCRIPT
DIGITAL MEDIA KIT
CONTACT
DIGITAL & SOCIAL EDITOR Alison Rowley
DIGITAL & SOCIAL ASSISTANT Kelsey Dring
DIGITAL DESIGNER Eva Vestmann
DIGITAL REACH
Monthly unique users:
10kAverage page views
per session:
6Average time on site:
(mins: secs)
2:40Annual page views:
475k
Size of database: (fully GDPR compliant, 100% marketing opt ins)
12.5kAverage open rate:
10%Average click through rate:
1.6%
69k
34.2k
23k
WEBSITE ESHOTS SOCIAL MEDIA
ANALYTICS PROVIDED
An analytics report is provided as standard when booking Creative HEAD promotions. Data is provided in a PDF report, with an easy to interpret dashboard and chart view. The following stats will be included:
TAKEOVERSBanner analytics; plus total unique page views, total unique visitors, average session duration, best performing tile [page views, session duration], percentage of overall site visits, unique social referrals by network. External links need to be provided with tracking codes as this click data will not be provided
ESHOTS Click through rate [percentage of total send volume] and open rate [percentage]
BANNER ADS Total clicks, timeline detailing daily breakdown of clicks, impressions
ADVERTORIALS Unique page views, unique visitors, average session duration. External links need to be provided with tracking codes as this click data will not be provided
INSTAGRAM HIJACKSFull data report covering feed posts and Stories as detailed above
INSTAGRAM LIVETotal live viewers, plus likes, shares, reach, impressions, views and comments in the 7 days after being uploaded to our IGTV channel and Facebook page
FACEBOOK POSTS Likes/reactions, shares, reach, comments, clicks
TWEETS Total clicks, impressions, retweets, engagement rate [as a percentage of impressions]
INSTAGRAM POSTS Likes, shares, reach, impressions, comments, save
INSTAGRAM/FACEBOOK STORIESTotal reach, total impressions, frame reach breakdown, frame impressions breakdown, link visits, profile visits
PROMOTIONAL OFFERINGS
WEBSITE ADVERTS, ADVERTORIALS AND EMAIL FEATURES
Slideshow banner (1250 x 225px)
Appears at the top of the creativeheadmag.
com website, ensuring your branding is the
first thing visitors see £1,600/month
Best for: Campaign and product launches,
generating entries for hairdressing
competitions, events promotion, raising
brand awareness
Single pinned advertorial
Sponsored content (written by Creative HEAD)
that benefits from the credibility of sitting
alongside featured creativeheadmag.com
editorial on the website £800/month
Best for: Campaign and product launches,
introducing ambassadors, promoting
and generating entries for hairdressing
competitions, raising brand awareness
Mid-page banner (1250 x 225px)
Gives your branding primary placement
amongst the top featured content on
creativeheadmag.com £1,500/month
Best for: Campaign and product launches,
events promotion, raising brand awareness
NEW!
YOUR AD HERE
YOUR AD HERE
YOUR CONTENT
HERE
PROMOTIONAL OFFERINGS
Homepage takeover
6 individual advertorial articles (written by
Creative HEAD), slideshow banner, mid-page
banner and solus eshot that links back to
the website takeover content: Provides your
brand with a strong presence across the entire
creativeheadmag.com homepage, highlighting
campaign imagery and communicating
in-depth messaging to both website
visitors and email subscribers £3,000/week
Best for: Big campaign, event and product
launches with strong visuals, spotlighting
artists and ambassadors
Promoted collection (3+ images)
Gives your campaign imagery primary
placement amongst the exclusively featured
editorial shoots on creativeheadmag.com/
inspiration £1,000
Best for: Campaign launches and spotlighting
key creatives and salon accounts
Homepage takeover - Channel specific
Coverage (as outlined for Homepage takeover)
is available on the PAINT (colour-focused)
and SELF/STYLED (self-employed hair
professional focused) homepages
£2,500/week
Best for: Campaign, event and product
launches with strong visuals that are
particularly relevant to an audience of
colourists or self-employed hairdressers
and barbers
NEW!
YOUR AD HERE YOUR CONTENT
HEREYOUR CONTENT
HERE
YOUR CONTENT
HERE
PROMOTIONAL OFFERINGS
Solus eshot (single send)
Have your advertorial messaging land directly in the inboxes of Creative
HEAD’s 12.5k email subscriber database. Content written by Creative HEAD
and fully GDPR compliant, with all members having opted in to partner
marketing communications £1,000
Best for: Campaign and product launches, generating entries for
hairdressing competitions, raising brand awareness, events promotion,
recruitment drives
Featured slot in the weekly Creative HEAD e-newsletter
Have your brand appear alongside the top editorial
content, curated by Creative HEAD editors, which lands
directly in the inboxes of Creative HEAD’s entire email
subscriber database 12.5k £750
YOUR CONTENT
HERE
SOCIAL MEDIA PARTNERSHIPS
Single advertorial ‘partnership’ post Facebook [with link], Instagram Feed [with simple, plain text URL]
Give your brand message and imagery prime exposure to tens of thousands
of UK stylists among the organic posts on the @creativeheadmag feed*
IG post £1,000 / FB post £500
Best for: Campaign and product launches, events promotion, raising brand
awareness, event coverage, recruitment
Single advertorial post on Twitter
Share your brand message [and direct people to your own
website] amongst the organic, editorial posts on the
@creativeheadmag feed £300
Best for: Campaign and product launch alerts, events
promotion, recruitment
Bespoke social media promotion
packages – including multi-platform campaigns
and targeted, paid-for boosts and pushes –
are also available on request
*N.B. Lifestyle and editorial-style imagery is preferred. Our team will provide imagery guidance to guarantee optimum performance
SOCIAL MEDIA PARTNERSHIPS
Instagram or Facebook Stories (single frame sting or run of up to five frames) with swipe up link
Deliver your message to our highly engaged Instagram or Facebook audience, with bespoke designs created by Creative HEAD, a call to
action and the option to pin to our Instagram page highlights
IG Story £400 / FB Story £250 (single) IG Story £1,000 / FB Story £600 (multiple)
Best for: Campaign and product launches, generating entries for hairdressing competitions, events promotion, raising brand awareness,
event coverage, recruitment
SOCIAL MEDIA PARTNERSHIPS
Instagram ‘hijack’ (3 x feed posts, up to 10 Stories frames)
Dominate our Instagram visuals and give your brand message maximum
exposure to tens of thousands of UK stylists. Three feed posts will be
posted consecutively across the space of 1.5–3 hours, so they span the
entire width of our profile in an unmissable Instagram banner/block.
Simultaneously, an uninterrupted and bespoke brand campaign (crafted
by Creative HEAD and signed off by you) will play out across multiple
frames on our Instagram Stories, allowing you to expand on key messages
and take advantage of a call to action and swipe up link £3,000
Best for: Campaign and product launches
IGTV video
Tell your story or convey your message with longer
form video (up to 10 minutes) watched by our highly
engaged Instagram audience POA
Best for: Sponsored/partner events coverage,
campaign launches, tutorials, collection visuals,
ambassador interviews
YOUR 3 x FEED POSTS
SOCIAL MEDIA PARTNERSHIPS
Instagram LIVE
Showcase your brand ambassadors and roster of creatives with an up to 60-minute live-streamed
session on our Instagram channel. Both interview and ‘show and tell’ style set ups are available with
a Creative HEAD editor as ‘host’, giving you the chance to highlight the knowledge behind – and
personality within – your company. The stream will also be recorded, with the video posted to our
IGTV and Facebook to enable further viewing at our followers and readers’ leisure POA