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Marketing During an Economic Downturn

Strategies to Adapt and Align to Marketplace Demands

Scott HamiltonAMA December 10, 2008

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Contact (877) 925-5446

Research QuestionWhat are the biggest marketing challenges that

you would expect to face in your next 100 days? In a word…

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2009 Challenges

NCMI Study*- Top 4 Challenges:1.Topline revenue growth2.Consistent execution of strategy3.Profitable growth4.Finding qualified talent

*New Client Marketing Institute Oct. 2008

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What CEO’s Say…ALLIGN™ 2008 CEO Study and Client Sampling -when asked

about their own organizations, answered:

1.Lack of focus2.Unpredictability3.Frozen in place4.Poor decision making5.Low adaptive skills6.Mis-directed optimism 7.No clear context

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How to Build Internal EngagementFind ways to

connect the workforce to marketing strategy

Relate business success to personal success

Build leadership credibility

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Contact (877) 925-5446

What does your Internal Brand look like?

Contact 877-925-5446