consumption trend survey for foreigners visiting …...philippines 14.0 34.5 52.7 35.8 vietnam 6.3...

Consumption Trend Survey for Foreigners Visiting Japan

【Topics】 Detailed Analysis of ASEAN 6

March 26, 2014

Japan Tourism Agency

【Foreign visitors】 Over1 million foreign visitors to Japan from the ASEAN 6 is reached in a year with a rapid increase in those from Thailand

The number of foreign visitors to Japan has reached over 10 million for the first time in 2013. The number of foreign visitors to Japan from ASEAN 6 (Thailand, Singapore, Malaysia, Indonesia, Philippines and Vietnam) have reached over1 million. Especially visitors from Thailand shows a rapid increase among ASEAN 6 by twice compared to 2010, before the Great East Japan Earthquake and by 74% from the previous year. 【Table 1】

The total trip expenditure of three countries including Thailand, Singapore and Malaysia Note 1has been rising since 2011. 【Table 2】

In this topic analysis, customer segments and shopping trends of the ASEAN 6 visitors in 2013 will be analyzed in detail.

Table 1 Changes in the number of foreign visitors to Japan from ASEAN 6 Note1 Table 2 Trip expenditure of ASEAN 3 countries Note2

(Note 1) The number of foreign visitors to Japan from January to October are provisional values and from November to December are estimated figures for 2013. Source: Japan National Tourism Organization (JNTO) (Note2) The trip expenditure covers the domestic revenue of the package tour cost including accommodation and international travelers' fare. The figures for2013are preliminary.

(People) (100 million yen)

1

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

308

209

332

576

298

162

185

311

150 121170

256

0

100

200

300

400

500

600

700

タイ

シンガポール

マレーシア

2006

2007

2008

2009

2010

2011

2012

2013

2010

2011

2012

2013

Thailand Singapore Malaysia Indonesia Philippines Vietnam

Thailand Singapore Malaysia

56%

65%

44%

21%

29%

12%

30%

24%

46%

61%

30%

67%

4%

4%

3%

2%

21%

5%

10%

7%

6%

15%

20%

16%

0% 20% 40% 60% 80% 100%

タイ

(n=1143)

シンガポール

(n=623)

マレーシア

(n=506)

インドネシア

(n=166)

フィリピン

(n=171)

ベトナム

(n=112)

観光・レジャー業務親族・知人訪問その他

2

【Visitor segment】 Regarding visiting family and friends, visitors from the Philippines is relatively higher

Singapore ranks high in “tourism/leisure” for visiting purposes. Vietnam and Indonesia rank high in “business” with nearly 70% and 60%, respectively. In the Philippines,over 20% of the visitors are for "visiting family/friends", which is higher than other countries. 【Table 3】

For the length of stay, most visitors from Thailand stay "4-6 days", and visitors from Singapore and Malaysia stay "7-13 days". There is a high percentage of visitors form Indonesia, Philippines and Vietnam for the purpose of "business" or "visiting family/friends" with long average stay lengths of "over14 days". 【Table 3】

Table 3 Visitor segment of the foreign visitors to Japan from ASEAN 6

【Purpose of visit】

4%

6%

4%

4%

10%

2%

49%

40%

35%

29%

31%

38%

34%

48%

44%

39%

25%

30%

13%

7%

17%

29%

34%

30%

0% 20% 40% 60% 80% 100%

タイ

(n=1150)

シンガポール

(n=623)

マレーシア

(n=507)

インドネシア

(n=166)

フィリピン

(n=173)

ベトナム

(n=113)

【Average length of stay by purpose】【Length of stay】

Less than 3 days

4-6 days 7-13 days Over 14 days

(Note1) All the above numbers are obtained by simple calculation of responses ofthe January-March,April-June ,July-September,andOctober-December quarters in2013. (Sampling is not weighted based on the number of foreign tourists to Japan.)

Nationality /Purpose

Tourism/ Leisure

Business Other Total

Thailand 7.0 16.1 20.5 11.6

Singapore 8.2 6.4 18.4 8.8

Malaysia 8.0 17.6 29.8 14.5

Indonesia 8.3 27.2 55.5 28.2

Philippines 14.0 34.5 52.7 35.8

Vietnam 6.3 21.8 42.0 24.1

Unit :Day

Busi- ness

Vietnam

Philippines

Indonesia

Malaysia

Singapore

Thailand

Tourism/ Leisure

Visiting family /friends

Other

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

32%

31%

35%

50%

39%

40%

33%

24%

23%

23%

28%

33%

18%

25%

28%

18%

18%

14%

17%

20%

15%

10%

14%

14%

0% 50% 100%

タイ

（n=1119）

シンガポール

（n=619）

マレーシア

（n=497）

インドネシア

（n=163）

フィリピン

（n=168）

ベトナム

（n=111）

30代以下

男性

30代以下

女性

40代以上

男性

40代以上

女性

27%

20%

26%

19%

13%

23%

73%

80%

74%

81%

87%

77%

0% 20% 40% 60% 80% 100%

タイ

(n=1140)

シンガポール

(n=623)

マレーシア

(n=505)

インドネシア

(n=164)

フィリピン

(n=173)

ベトナム

(n=112)

団体ツアー個人旅行

3

【Visitor segment】 Nearly a half of the visitors from Malaysia and Vietnam are first-time visitors to Japan

Regarding the distribution of age and gender by nationality, over 30% of the visitors from Thailand are "women under 39", nearly 30% from Malaysia are “males in 40s", and 50% from Indonesia are "males under 39", which is high. 【Table 4】

For the frequency of visits to Japan, ratio of the "first time" in Malaysia and Vietnam is nearly 50% and is higher than other countries. 【Table 4】

Table 4 Visitor segment of the foreign visitors to Japanfrom ASEAN 6

【Form of travel】

39%

30%

48%

45%

32%

50%

19%

22%

18%

21%

21%

22%

23%

25%

17%

22%

21%

17%

7%

8%

5%

2%

9%

4%

13%

15%

13%

9%

16%

7%

0% 20% 40% 60% 80% 100%

タイ

(n=1147)

シンガポール

(n=623)

マレーシア

(n=505)

インドネシア

(n=165)

フィリピン

(n=173)

ベトナム

(n=113)

1回目 2回目 3～5回目 6～9回目 10回目以上

【Frequency of visit】【Age and gender】


Vietnam

Philippines

Indonesia

Malaysia

Singapore

Thailand

Male under 39

Female under 309

Male 40 or over

Female40 or over

Vietnam

Philippines

Indonesia

Malaysia

Singapore

Thailand

1 time

2 times

3～5 times

6～9 times

10 times or more

27%

20%

26%

19%

13%

23%

73%

80%

74%

81%

87%

77%

0% 20% 40% 60% 80% 100%

タイ

(n=1140)

シンガポール

(n=623)

マレーシア

(n=505)

インドネシア

(n=164)

フィリピン

(n=173)

ベトナム

(n=112)

団体ツアー個人旅行

Vietnam

Philippines

Indonesia

Malaysia

Singapore

Thailand

Group tour Independent travel

(％)

302010 5 2 1

(％)

302010 5 2 1

(％)

302010 5 2 1

4

【Destination】 Hokkaido is popular among visitors from Thailand, Singapore and Malaysia

Comparison of visit ratio by prefecture according to nationality shows that the highest is Tokyo and the next is Osaka among visitors from Thailand, Singapore and Malaysia. In addition, the visit ratio of Hokkaido is high within the top 5 for all countries. 【Table 5】

Ranking Destination Visit ratio

1 Tokyo 56.3%

2 Osaka 28.8%

3 Kyoto 18.2%

4 Yamanashi 15.4%

5 Hokkaido 13.3%

6 Kanagawa 11.1%

7 Chiba 10.7%

8 Aichi 6.5%

9 Tochigi 6.4%

10 Nara 6.2%


1 Tokyo 67.1%

2 Osaka 18.1%

3 Hokkaido 18.0%

4 Kyoto 16.1%

5 Chiba 14.4%

6 Kanagawa 13.0%

7 Yamanashi 12.1%

8 Aichi 5.3%

9 Nagano 4.8%

10 Fukuoka 4.1%


1 Tokyo 58.4%

2 Osaka 27.2%

3 Chiba 23.2%

4 Kyoto 19.2%

5 Hokkaido 16.1%

6 Yamanashi 11.6%

7 Kanagawa 11.3%

8 Aichi 6.9%

9 Fukuoka 4.5%

10 Shizuoka 4.4%

【Thailand】【Singapore】【Malaysia】

Table 5 Visit ratio per prefecture

(Note 1) All the above numbers have been weighted based on the number of foreign visitors to Japan. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)

インドネシア(n=166)

(％)

302010 5 2 1

フィリピン(n=172)

(％)

302010 5 2 1

ベトナム(n=113)

(％)

302010 5 2 1

5

【Destination】 Visitors from Indonesia, Philippines and Vietnam visit Tokyo, Osaka, and Kyoto

Comparison of visit ratio by prefecture according to nationality shows that Tokyo, Osaka and Kyoto are the top three popular prefectures for visitors from Indonesia, Philippines and Vietnam. 【Table 6】


1 Tokyo 54.1%

2 Osaka 26.4%

3 Kyoto 18.2%

4 Chiba 17.0%

5 Aichi 13.0%

6 Hyogo 9.3%

7 Kanagawa 8.5%

8 Shizuoka 8.2%

9 Fukuoka 5.1%

10 Nagano 3.9%


1 Tokyo 37.8%

2 Osaka 30.6%

3 Kyoto 18.5%

4 Kanagawa 10.1%

5 Hyogo 9.6%

6 Fukuoka 9.6%

7 Chiba 8.6%

8 Yamanashi 6.7%

9 Hiroshima 5.9%

10 Aichi 5.4%


1 Tokyo 72.4%

2 Osaka 26.3%

3 Kyoto 23.7%

4 Yamanashi 18.1%

5 Kanagawa 15.2%

6 Aichi 10.3%

7 Chiba 9.7%

8 Hyogo 7.4%

9 Ibaraki 6.4%

10 Nara 3.8%

Table 6 Visit ratio per prefecture

【Indonesia】【Philippines】【Vietnam】

(Note 1) Calculations on this page have been obtained from weighted sampling by the number of foreign visitors to Japan by quarters to the visit ratio per prefecture in April-June, July-September and October-December quarters in 2013. The numbers of foreign visitors to Japan in November and December 2013 are estimated values. Source : Japan National Tourism Organization (JNTO)

1.2

1.2

1.6

1.5

1.2

2.9

0.0 1.0 2.0 3.0 4.0

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

2.0

1.5

1.2

0.9

1.0

2.2

0.0 0.5 1.0 1.5 2.0 2.5

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

34%

54%

48%

53%

50%

35%

0% 20% 40% 60%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

82%

66%

51%

52%

56%

72%

0% 20% 40% 60% 80% 100%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

6

【Shopping expenditure】 Shopping expenditure is more by the Vietnameses at 80,000 yen

Table 7 Purchase rate and average expenditure per purchaser

【Confectioneries】【Other food, drink, alcohol & tobacco】

Average expenditure per purchaser on shopping is the highest by the Vietnamese at 80,000 yen followed by the Thais (at 62,000 yen). 【Table 7】

Comparison of purchase rate and average expenditure per purchaser by product according to nationality shows that “Confectioneries” is high in the Thai visitors and “Other food, drink, alcohol & tobacco” is high by the Singaporeans and the Indonesians. 【Table 7】

【Purchase rate by product】

【Average expenditure per purchaser】


【Average expenditure per purchaser】 Unit : 10,000 yen Unit : 10,000 yen


【Shopping cost】

【Purchase rate】

6.2

4.7

4.8

3.8

3.8

8.0

0.0 2.0 4.0 6.0 8.0 10.0

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

97%

95%

95%

96%

91%

100%

0% 20% 40% 60% 80% 100%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

【Average expenditure per purchaser】 Unit : 10,000 yen

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

2.0

1.9

2.4

3.2

2.5

4.2

0.0 1.0 2.0 3.0 4.0 5.0

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

9%

6%

10%

6%

15%

24%

0% 10% 20% 30%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

2.1

1.4

1.7

1.9

1.6

2.5

0.0 1.0 2.0 3.0

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

48%

30%

20%

15%

21%

58%

0% 20% 40% 60% 80%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

Both purchase rates and average expenditure per purchaser in “cameras, video cameras, watches” and “consumer electronics” are more by the Vietnameses, and average expenditure per purchaser in “cosmetics, medicine, etc.” is more by the Thais and the Vietnameses. 【Table 8】

7

【Shopping expenditure】 Purchase Rates for cameras, watches, consumer electronics and cosmetics is more by the Vietnameses

Table 8 Purchase rate and average expenditure per purchaser

【Consumer electronics】【Cosmetics, medicine, toiletries】

【Average expenditure per purchaser】【Average expenditure per purchaser】 Unit : 10,000 yen Unit : 10,000 yen

【Purchase rate by product】【Purchase rate by product】


12%

6%

12%

17%

16%

28%

0% 10% 20% 30%

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

【Cameras, video cameras, watches】


【Average expenditure per purchaser】 Unit : 10,000 yen

3.6

3.6

3.3

3.3

2.9

4.0

0.0 1.0 2.0 3.0 4.0 5.0

タイ

シンガポール

マレーシア

インドネシア

フィリピン

ベトナム

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

Thailand

Singapore

Malaysia

Indonesia

Philippines

Vietnam

43%

22%

25%

29%

32%

35%

0% 10% 20% 30% 40% 50%

タイ(n=1141)

シンガポール(n=620)

マレーシア(n=502)



ベトナム(n=113)

11%

10%

15%

13%

17%

37%

0% 5% 10% 15% 20% 25% 30% 35% 40%

タイ(n=1141)





ベトナム(n=113)

71%

61%

53%

44%

55%

55%

0% 10% 20% 30% 40% 50% 60% 70% 80%

タイ(n=1141)





ベトナム(n=113)

75%

64%

55%

43%

43%

66%

0% 10% 20% 30% 40% 50% 60% 70% 80%

タイ(n=1141)





ベトナム(n=113)

8

【Shopping locations】 Shopping location is diverse for the Thais, many Vietnameses shop at consumer electronics stores

Table 9 Usage rate by shopping location (multiple answers)

【Airport duty-free stores】

【Department stores】

【Consumer electronics stores】

【100-Yen shops】

Comparison of shopping locations by nationality shows that there is a high utilization ratio of "airport duty-free stores", "department stores" and "100-Yen shops" by the Thais. The usage rate of "consumer electronics stores" is 37% for the Vietnamese, which is higher than other ASEAN countries. 【Table 9】


Thailand(n=1141)

Singapore(n=620)

Malaysia(n=502)

Indonesia(n=163)

Philippines(n=171)

Vietnam(n=113)

Thailand(n=1141)

Singapore(n=620)

Malaysia(n=502)

Indonesia(n=163)

Philippines(n=171)

Vietnam(n=113)

Thailand(n=1141)

Singapore(n=620)

Malaysia(n=502)

Indonesia(n=163)

Philippines(n=171)

Vietnam(n=113)

Thailand(n=1141)

Singapore(n=620)

Malaysia(n=502)

Indonesia(n=163)

Philippines(n=171)

Vietnam(n=113)

Vietnam

This trip's experience Ratio Want to do next time Ratio Rank

change

1 Eat Japanese food 96% Nature/scenery sightseeing

62%

2 shopping 89% Walking in shopping districts

62%

3 Nature/scenery sightseeing

74% shopping 62%

4 Walking in shopping districts

74% Eat Japanese food 55%

5 Stay in a Japanese-style inn 48% Experience life in Japan 52%

Malaysia


change

1 Eat Japanese food 96% Eat Japanese food 61%

2 shopping 87% shopping 56%


77% Nature/scenery sightseeing

44%


58% Bathe in a hot spring 44%

5 Business 41% Walking in shopping districts

44%

Singapore


change

1 Eat Japanese food 98% Nature/scenery sightseeing

45%

2 shopping 83% Eat Japanese food 44%


75% Seasonal attractions 44%


61% Bathe in a hot spring 41%

5 Stay in a Japanese-style inn 46% Stay in a Japanese-style inn 39%

Indonesia

This trip's experience Ratio Want to do next time Ratio Rank change


2 shopping 88% shopping 49%



46%


49% Walking in shopping districts

38%

5 Business 44% Business 35%

9

【Activity contents】 Experience rates of Eating Japanese food and shopping are high


Thailand

This trip's experience Ratio Want to do next time Ratio Ranking change


2 Shopping 79% Shopping 50%



41%


53% Seasons (cherry blossoms, autumn leaves, winter etc.)

36%

5 Bathe in a hot spring 26% Bathe in a hot spring 35%

Philippines


change


2 shopping 83% Nature/scenery sightseeing

67%


75% Walking in shopping districts

66%


64% shopping 65%

5 Experience life in Japan 48% Experience life in Japan 56%

The most popular activity in a trip is to "eat Japanese food" and "shop". In addition, a comparison of the activities experienced during the stay in Japan and activities that they want to do next time shows that the ranking for "nature/scenery sightseeing" is rising. 【Table 10】

Table 10 Activities experienced during the stay in Japan and activities that they want to do next time (multiple answers)

128,445

251,826

0

50,000

100,000

150,000

200,000

250,000

300,000

平成24年7-12月期

（ビザ免除前）


（ビザ免除後）

68,807104,998

0

50,000

100,000

150,000

200,000

250,000

300,000





129,682

107,835

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000





89113

0

50

100

150

200

250

300





117

265

0

50

100

150

200

250

300





90,801105,158

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000





Since July 1st, 2013, Japan relaxed visa requirements for the Southeast Asian countries and visa was exempt for short stays for visitors from Thailand and Malaysia.

When the quarters between before and after visa exemption (July-December, 2012 and July-December, 2013) are compared, both of the number of foreign visitors to Japan and the expenditures paid per person from Thailand have increased. In visitors from Malaysia, the expenditures paid per person has decreases but consumption increases due to rise in the number of foreign visitors to Japan. 【Table 11】

Change in the visitor segments between before and after visa exemption from Thailand and Malaysia are analyzed in the following pages.

Thai

lan

d

10

【Situation after visa exemption】 Both the number of foreign visitors to Japan and expenditure increases from Thailand and Malaysia

Mal

aysi

a

Trip expenditure per person (unit : yen per person)

Number of foreign visitors to Japan (unit : people)

Trip expenditure (unit : 100 million yen)

Trip expenditure per person (unit : yen/person)

Number of foreign visitors to Japan (unit : people)

Trip expenditure (unit : 100 million yen)

(Note 1)Expenditure is calculated by multiplying "trip expenditure per person" by the "number of foreign visitors to Japan" and excludes domestic revenue included in "expenditure before departure". (Note 2) The number of foreign visitors to Japan from January to October are provisional, and from November to December are estimated for 2013. Source: Japan National Tourism Organization (JNTO)

Table 11 Expenditures paid per person, the number of foreign visitors to Japan, and the trip expenditure between before and after the visa exemption 【Thailand/Malaysia】

July-December,2012

(before visa exemption)

July-December,2013

(after visa exemption) July-December,2012


July-December,2013

(after visa exemption)

July-December,2012


July-December,2013


July-December,2012


July-December,2013

(after visa exemption) July-December,2012

(before visa exemption) July-December,2013


July-December,2012

(before visa exemption) July-December,2013


265

129,682

185%

217%

180%187%

196%

0%

50%

100%

150%

200%

250%

0

50,000

100,000

150,000

200,000

250,000

300,000

1回目 2～4回目 5～9回目 10回目以上全体

ビザ免除前外客数（左軸）ビザ免除後外客数（左軸）前年同期比（右軸）

37%

40%

39%

36%

11%

12%

12%

13%

0% 20% 40% 60% 80% 100%





1回目 2～4回目 5～9回目 10回目以上

65%

41%

22%

40%

13%

19%

0% 20% 40% 60% 80% 100%





観光・レジャー業務その他

11

【Situation after visa exemption】 Repeat visitors from Thai who have visited Japan 2-4 times has increased

The number of foreign visitors to Japan by frequency is calculated by multiplying the frequency of visit by the number of foreign visitors, which indicates an increase in the number of people who have visited "2-4 times". 【Table 12】

For visiting purposes, the ratio of "Tourism/leisure" has increased. For length of stay, the ratio of "over 14 days" has decreased as well as average length of stay. 【Table 13】

Table 12 The number of foreign visitors to Japan by frequency of visit before and after visa exemption 【Thailand】


【Frequency of visit to Japan】

【Number of foreign visitors to Japan by frequency of visit (actual number and year-on-year rate)】

Num

ber of fo

reig

n v

isitors

(People

)

【Length of stay】


Table 13 Comparison in visitor segments before and after visa exemption【Thailand】

2012 July-

December

2013 July-

December

Total 15.3 days 11.0 days

Tourism/ Lesure

7.0 days 7.4 days

Business 20.3 days 16.8 days

Others 21.8 days 19.3 days

【Average length of stay】

2%

2%

46%

52%

38%

26%

13%

19%

0% 50% 100%





３日間以内４～６日間７～１３日間１４日以上

July-December,2013


July-December,2012


1 time 2～4 times

5～9 times 10 times or more

Number of foreign visitors before visa exemption(left axis)

Number of foreign visitors after visa exemption(left axis)

Year to year ratio (right axis)

Up to

three days 4～6 days 7～13days 14days or more

July-December,2013


July-December,2012


July-December,2013


July-December,2012


Tourism / leisure Business Other

1 time 2～4 times

5～9 times 10 times or more Overall

2%

5%

29%

33%

53%

35%

15%

27%

0% 50% 100%





３日間以内４～６日間７～１３日間１４日以上

166%

139%

124%

161%153%

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

0

20,000

40,000

60,000

80,000

100,000

120,000

1回目 2～4回目 5～9回目 10回目以上全体

ビザ免除前外客数（左軸）ビザ免除後外客数（左軸）前年同期比（右軸）

2012 July-

December

2013 July-

December

Total 26.6 days 13.4 days

Tourism 8.1 days 8.2 days

Business 21.2 days 17.1 days

Others 67.4 days 26.2 days

50%

46%

28%

30%

9%

11%

13%

13%

0% 20% 40% 60% 80% 100%





1回目 2～4回目 5～9回目 10回目以上

50%

29%

43%

51%

8%

20%

0% 20% 40% 60% 80% 100%





観光・レジャー業務その他

12

【Situation after visa exemption】 First-time visitors to Japan from Malaysia have increased

The number of foreign visitors to Japan by frequency of visit is calculated by multiplying the composition ratio by frequency of visit to the number of foreign visitors to Japan, which indicates an increase in the number of people who have visited for the " first-time" and has visited "over 10 times". 【Table 14】

For visiting purposes, the ratio of "Tourism/leisure" has increased. For length of stay, the ratio of "over 14 days" has decreased as well as average length of stay. 【Table 15】

Table 14 The number of foreign visitors to Japan by frequency of visit before and after visa exemption 【Malaysia】

【Frequency of visit to Japan】

【Number of foreign visitors to Japan by frequency of visit (actual number and year-on-year rate)】



Table 15 Comparison of visitor segments before and after visa exemption【Malaysia】

【Length of stay】【Average length of stay】

Num

ber of fo

reig

n v

isitors

(People

)

July-December,2012


July-December,2013


Number of foreign visitors before visa exemption(left axis)

Number of foreign visitors after visa exemption(left axis)

Year to year ratio (right axis)

1 time 2～4 times

5～9 times 10 times or more

Up to

three days 4～6 days 7～13days 14days or more

July-December,2013


July-December,2012


July-December,2013


July-December,2012


Tourism / leisure Business Other

consumption trend survey for foreigners visiting …...philippines 14.0 34.5 52.7 35.8 vietnam 6.3...

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