consumption data through september 8, 2007. category review total direct ( selected brands ) spins...

Consumption Data

Through September 8, 2007

Category Review

Aubrey Organics

19.2%

Burts Bees39.8%

Dr Hauschka16.7%

Zia11.2%

Weleda6.5%

Borlind2.6%

Collective Well Being

2.5%Badger1.3%

Lavera0.2%

Total Direct ( Selected Brands )

SPINS Data X-WF Week Ending 09-08-07

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeBurts Bees + 2.3% $15,820,054 1 5,937 1.4%

Aubrey Organics + 5.6% $7,633,526 2 3,794 -3.9%Dr Hauschka + 32.2% $6,623,493 3 1,225 23.9%

Zia - 9.2% $4,449,427 4 1,881 -11.3%Weleda + 7.1% $2,580,518 5 1,143 -0.1%Borlind + 3.9% $1,014,224 6 239 -13.7%

Collective Well Being + 34.9% $989,832 7 588 27.0%Badger + 30.4% $530,099 8 447 6.7%Lavera - 64.9% $84,971 9 49 -50.0%

Total Direct Brands Performance % of Total PCDollar Sales : $39.7M + 6.3% 17.6%

Unit Sales : 4.7M - 2.2% Category Unit Sales & %Change

Category Review

Zia is ranked eighth in the overall skin care category in the latest 12 week period.

Skin Care


Cur $ $ % Chg Cur U

Unit % Change vs. YAG Cur $ $ % Chg Cur U

Unit % Change vs. YAG Cur $ $ % Chg Cur U

Unit % Change vs. YAG

TOTAL US X-WFTOTAL (SKIN CARE) $20,327,490 11.8% 2,339,994 5.9% $41,378,895 10.0% 4,801,753 4.2% $87,502,365 10.3% 10,455,802 4.0%ALBA BOTANICA $3,033,091 18.8% 414,220 22.4% $5,974,659 16.1% 814,192 19.4% $10,951,933 22.2% 1,457,075 27.9%

BURTS BEES $2,288,102 8.2% 410,853 (4.9%) $4,857,106 10.5% 882,831 (4.0%) $11,389,935 7.9% 2,234,210 (2.7%)AVALON ORGANIC $1,514,345 25.3% 133,378 28.3% $3,022,550 21.1% 266,768 24.9% $6,623,567 24.1% 575,621 22.2%

KISS MY FACE $1,214,878 1.8% 179,700 (3.1%) $2,536,154 (0.7%) 370,605 (5.0%) $5,483,516 2.0% 829,099 (1.3%)DR HAUSCHKA $1,081,250 23.5% 36,278 15.1% $2,308,538 21.0% 80,788 12.2% $5,013,949 20.8% 172,930 6.6%J ASON NATURAL COSMETICS $859,489 2.1% 99,192 5.8% $1,801,056 1.8% 208,117 5.1% $3,711,632 (2.3%) 423,719 (0.7%)

AUBREY ORGANICS $810,829 5.0% 75,391 3.6% $1,690,224 3.5% 158,060 2.2% $3,495,448 5.6% 316,033 2.8%ZIA $774,249 (8.6%) 41,288 (17.1%) $1,625,140 (6.8%) 88,600 (13.5%) $3,733,799 (8.6%) 205,860 (13.6%)

NATURES GATE $721,262 (8.9%) 85,902 (15.5%) $1,572,359 (11.5%) 195,409 (18.0%) $3,323,881 (15.6%) 423,204 (21.4%)QUEEN HELENE $18,073 (6.4%) 4,717 (7.6%) $36,051 (6.2%) 9,392 (7.5%) $75,632 (11.1%) 19,715 (13.9%)

Current 12 Weeks Ending 09-08-07 Current 52 Weeks

Natural Foods - Select Brand Totals*Current 24 Weeks

Category Review

Zia Vs Category - Skin Care

Zia is declining 8.6% in total dollar sales in the latest 12 weeks. The total Skin Care category is up 11.8% in the latest 12 weeks vs. YAG.


Cur $ $ % ChgCurrent Units

Unit % Change (Vs Year

Ago) Cur $ $ % ChgCurrent Units


Ago) Cur $ $ % Chg Current Units


Ago)TOTAL US X-WF

SKIN CARE $20,327,490 11.8% 2,339,994 5.9% $41,378,895 10.0% 4,801,753 4.2% $87,502,365 10.3% 10,455,802 4.0%

ZIA $774,249 (8.6%) 41,288 (17.1%) $1,625,140 (6.8%) 88,600 (13.5%) $3,733,799 (8.6%) 205,860 (13.6%)

FACIAL CLEANSERS & EXFOLIANTS $2,565,565 10.3% 249,530 5.9% $5,044,638 9.8% 490,165 5.7% $10,736,127 10.4% 1,049,832 5.9%

ZIA $156,901 (2.2%) 11,597 (11.1%) $312,703 (5.3%) 23,955 (10.6%) $705,003 (11.4%) 54,893 (14.6%)

FACIAL LOTIONS & CREMES $5,622,991 12.9% 310,052 10.0% $11,622,816 11.3% 643,670 8.1% $26,329,899 12.3% 1,460,897 6.7%

ZIA $401,373 (4.3%) 13,447 (10.2%) $868,375 1.9% 29,945 (1.8%) $2,041,524 (1.5%) 70,707 (4.1%)

FACIAL MASKS $473,105 10.5% 45,214 5.2% $938,170 8.9% 90,493 4.2% $2,025,312 6.2% 193,833 0.9%

ZIA $64,487 (18.3%) 4,516 (28.1%) $134,174 (16.2%) 10,137 (20.6%) $329,157 (18.4%) 25,309 (22.2%)

MISTS & TONERS & ASTRINGENTS $947,011 8.6% 79,595 0.5% $1,867,985 8.3% 156,178 (0.8%) $3,949,377 10.4% 336,001 0.6%

ZIA $66,536 (9.1%) 5,577 (23.2%) $134,527 (5.6%) 11,768 (17.0%) $305,273 (5.1%) 27,541 (14.0%)

Current 12 Weeks Ending 09-08-07 Current 52 Weeks

Zia vs. Category Skin CareCurrent 24 Weeks

Category Review

Ultimates

Total Ultimates sales are down 14.3% in the latest 12 weeks, versus a decline of 20.3% in the latest 52 weeks.


Current Dollars $ % Chg

Current Units


Ago)Avg % ACV

Avg % ACV Pt Chg (Vs

Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)

TOTAL US X-WFZia Ultimate Eye Creme Ogc .5 Oz $45,769 (17.8%) 1,467 (19.5%) 41 (7) $100,585 (14.5%) 3,310 (13.8%) 43 (6) $245,065 (17.0%) 8,071 (17.7%) 46 (7)Zia Ultimate Moisture Ogc 1 Oz $44,305 (16.5%) 1,269 (17.6%) 36 (7) $99,355 (11.6%) 2,921 (9.9%) 39 (7) $241,277 (20.0%) 7,094 (20.0%) 43 (7)Zia Ultimate Night Renewal Ogc 1 Oz $38,528 (5.5%) 1,019 (6.2%) 33 (1) $82,370 (6.7%) 2,234 (4.0%) 35 (1) $192,829 (18.0%) 5,161 (17.8%) 37 (4)Zia Ultimate Oil Free Moisture Ogc 2 Oz $29,423 (19.8%) 1,013 (20.2%) 32 (7) $57,475 (25.4%) 2,014 (24.5%) 33 (7) $147,111 (21.3%) 5,159 (20.8%) 37 (6)Zia Ult Day Renewal Cream Ogc 1 Oz $28,448 (9.9%) 753 (9.2%) 27 (3) $59,473 (12.7%) 1,610 (9.9%) 28 (3) $137,770 (20.9%) 3,684 (20.1%) 29 (5)Zia Ultimate C Serum Ogc .5 Oz $24,593 (26.4%) 654 (26.9%) 27 (2) $53,888 (18.6%) 1,458 (16.5%) 27 (3) $131,425 (16.2%) 3,499 (14.0%) 28 (4)Zia Ultimate Exfoliant Ogc 2 Oz $14,277 3.8% 496 (0.1%) 18 (3) $27,374 (8.7%) 976 (9.6%) 19 (3) $61,166 (25.4%) 2,161 (26.9%) 19 (7)Zia Ult Toning Mist Normal/dry Ogc 4 Oz $12,962 11.8% 684 9.5% 23 (2) $25,734 2.9% 1,384 4.1% 24 (2) $54,551 (13.0%) 2,902 (15.3%) 23 (5)Zia Ult Cleanser Deep Pore Ogc 4 Oz $11,576 (17.1%) 509 (19.1%) 20 (4) $21,440 (28.4%) 959 (26.8%) 19 (6) $50,911 (36.7%) 2,244 (38.1%) 20 (9)Zia Ult Cleansing Mousse Ogc 4 Oz $8,955 (28.1%) 465 (29.7%) 18 (6) $19,262 (18.3%) 1,031 (16.8%) 20 (3) $42,483 (31.6%) 2,255 (30.9%) 20 (6)Zia Ultimate Mask Age Defying Ogc 3 Oz $7,229 3.7% 315 10.5% 12 0 $14,981 (5.1%) 634 3.6% 12 (2) $35,629 (21.0%) 1,417 (17.6%) 13 (4)Zia Ult Toning Mist Normal/oily Ogc 4 Oz $6,693 (20.9%) 349 (24.8%) 18 0 $13,527 (15.2%) 728 (15.0%) 16 (1) $31,110 (17.0%) 1,667 (16.6%) 17 (2)TOTAL $272,758 (14.3%) 8,993 (15.2%) 305 (42) $575,464 (14.1%) 19,259 (12.6%) 315 (44) $1,371,327 (20.3%) 45,314 (20.7%) 332 (66)

Current 12 Weeks Ending 09-08-07 Current 24 Weeks Current 52 Weeks

Category Review

Basics

Total Basics sales are down 29.0% in the latest 12 weeks, versus a decline of 17.6% in the latest 52 weeks.



Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)

TOTAL US X-WFZia Daily Moisture Spf15 Ogc 1.5 Oz $23,748 (37.9%) 1,254 (36.4%) 32 (15) $67,458 (15.9%) 3,530 (14.7%) 40 (7) $144,613 (16.7%) 7,553 (15.6%) 42 (6)Zia Fresh Clnsing Gel Ogc 8 Oz $21,247 (12.2%) 1,361 (14.2%) 38 (6) $47,829 (8.4%) 3,090 (9.0%) 41 (4) $111,252 (8.5%) 7,231 (9.2%) 42 (6)Zia Everyday Moisturizer Ogc 2 Oz $21,215 (26.0%) 1,147 (27.1%) 31 (14) $48,669 (19.5%) 2,667 (19.2%) 35 (12) $128,961 (16.2%) 7,074 (15.5%) 41 (8)Zia Essential Eye Gel Ogc .5 Oz $14,070 (15.1%) 718 (15.9%) 23 (8) $29,590 (15.0%) 1,528 (15.0%) 25 (7) $76,800 (15.1%) 4,004 (13.8%) 29 (7)Zia Absltly Clear Aloe&citrus Wsh Ogc 6 Oz$13,220 (27.8%) 713 (29.1%) 23 (11) $26,948 (30.9%) 1,478 (30.3%) 25 (10) $64,303 (31.3%) 3,534 (30.1%) 27 (10)Zia Toner Aloe Ogc 6 Oz $12,057 (12.4%) 957 (13.0%) 29 (5) $25,510 0.7% 2,028 0.3% 30 (3) $53,641 (6.5%) 4,283 (6.8%) 30 (5)Zia Moisturizing Cleanser Ogc 8 Oz $11,920 (38.2%) 762 (38.9%) 27 (12) $27,661 (29.2%) 1,780 (29.5%) 29 (10) $71,933 (23.9%) 4,658 (25.0%) 32 (9)Zia Toner Rosewater Aloe Ogc 6 Oz $10,799 (50.4%) 880 (50.1%) 27 (19) $26,908 (37.9%) 2,187 (37.2%) 32 (14) $75,885 (20.4%) 6,109 (21.3%) 38 (9)Zia Nourishing Creme Ogc 1 Oz $10,712 (17.6%) 341 (18.9%) 13 (3) $23,375 (17.4%) 751 (17.9%) 14 (3) $66,186 (13.7%) 2,122 (13.1%) 17 (3)Zia Herbal Moisture Gel Ogc 1.5 Oz $6,900 (30.1%) 305 (32.8%) 12 (6) $14,607 (27.4%) 652 (29.5%) 14 (5) $37,655 (16.1%) 1,698 (16.0%) 16 (3)Zia Aloe & Citrus Wash Ogc 2 Oz $6,653 (18.7%) 987 (18.2%) 31 (6) $14,404 (13.1%) 2,147 (11.7%) 32 (5) $30,405 (19.3%) 4,518 (18.5%) 32 (6)Zia Fresh Cleansing Gel Ogc 2 Oz $6,402 (35.3%) 1,352 (34.7%) 34 (13) $14,581 (27.4%) 3,073 (26.6%) 37 (11) $37,408 (18.4%) 7,866 (18.0%) 42 (8)Zia Sea Tonic Aloe Toner Ogc 2 Oz $4,874 (21.3%) 1,042 (20.2%) 29 (8) $11,084 (8.6%) 2,378 (6.5%) 32 (5) $23,332 (9.1%) 4,950 (7.5%) 32 (5)Zia Moisturizing Cleanser Ogc 2 Oz $4,804 (11.3%) 1,007 (11.5%) 31 (3) $10,287 (15.4%) 2,153 (15.1%) 31 (6) $24,196 (20.0%) 5,073 (18.6%) 34 (7)Zia Sea Tonic Rosewtr & Aloe Ogc 2 Oz $3,589 (60.3%) 764 (59.8%) 20 (26) $8,876 (51.6%) 1,872 (51.4%) 25 (21) $27,426 (32.4%) 5,780 (34.1%) 34 (14)TOTAL $172,210 (29.0%) 13,590 (30.7%) 400 (155) $397,787 (20.8%) 31,314 (22.0%) 442 (123) $973,996 (17.6%) 76,453 (18.2%) 488 (106)


Category Review

Treatment

Total Treatment sales are down 22.3% in the latest 12 weeks, versus a decline of 20.8% in the latest 52 weeks.



Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)

TOTAL US X-WFZia Fresh Papaya Enz Peel Ogc 1.5 Oz $16,742 (19.5%) 716 (20.3%) 27 (6) $35,751 (11.1%) 1,546 (9.9%) 28 (4) $83,598 (16.2%) 3,598 (17.2%) 28 (6)Zia Citrus Night Reversal Ogc 1.5 Oz $10,885 (21.5%) 414 (22.7%) 18 (5) $25,153 (12.6%) 977 (11.2%) 19 (3) $54,688 (21.1%) 2,118 (19.9%) 20 (5)Zia Deep Moistre Repair Serum Ogc .5 Oz $10,343 (10.0%) 308 (13.6%) 11 (3) $20,981 (14.1%) 627 (15.3%) 12 (2) $49,765 (22.4%) 1,477 (23.2%) 13 (4)Zia Acne Treatment Mask Ogc 3 Oz $9,191 (9.1%) 589 (10.8%) 21 (5) $17,346 (13.7%) 1,122 (14.6%) 21 (4) $38,724 (21.0%) 2,501 (21.8%) 21 (7)Zia Pumpkin Exfoliating Mask Ogc 1.2 Oz $8,163 (0.1%) 358 (3.8%) 13 (2) $13,158 (19.9%) 586 (19.5%) 12 (2) $31,621 (14.7%) 1,384 (14.7%) 12 (3)Zia Fresh Papaya Enz Peel Ogc .25 Oz $6,282 (34.0%) 1,332 (33.9%) 31 (13) $15,818 (22.7%) 3,322 (22.5%) 35 (10) $39,273 (19.6%) 8,231 (22.9%) 39 (9)Zia Seaweed Lift Serum Ogc .5 Oz $6,145 (46.0%) 188 (45.9%) 8 (5) $14,581 (42.0%) 447 (40.3%) 9 (5) $35,902 (33.1%) 1,095 (30.9%) 10 (5)Zia Super Moistr Mask Ogc 3 Oz $3,786 (17.7%) 251 (17.9%) 10 (3) $7,658 (17.1%) 513 (15.2%) 11 (2) $20,545 (26.3%) 1,355 (29.2%) 13 (3)Zia French Clay Purifying Mask Ogc 1.2 Oz $3,488 (23.6%) 163 (17.3%) 6 (4) $6,554 (18.1%) 300 (12.9%) 6 (2) $16,640 (11.5%) 743 (10.6%) 7 (2)Zia Apple Refining Mask Ogc 1.2 Oz $3,140 5.3% 156 20.4% 6 0 $6,110 (0.5%) 294 9.9% 6 0 $15,615 (0.9%) 708 (0.4%) 7 0Zia Oat Milk Detox Mask Ogc 1.2 Oz $1,773 (23.0%) 81 (22.5%) 3 (2) $3,956 (32.1%) 180 (37.9%) 4 (1) $11,136 (18.9%) 519 (21.6%) 5 (1)Zia Pumpkin Exfoliating Mask Ogc .25 Oz $1,734 (67.5%) 371 (67.3%) 12 (19) $5,846 (44.4%) 1,249 (43.7%) 18 (12) $18,559 (32.4%) 3,911 (32.4%) 23 (11)TOTAL $81,672 (22.3%) 4,927 (30.2%) 166 (67) $172,912 (19.7%) 11,163 (22.3%) 181 (47) $416,066 (20.8%) 27,640 (23.0%) 198 (56)


Category Review

Brilliance

Brilliance has sold $393,607 in dollars, and 10,567 in units for the current 52 weeks.



Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)


Current Units


Ago)Avg % ACV


Year Ago)

TOTAL US X-WF

Zia Brilliance Revitalizing Eye Crm .5 Oz $18,150 206.9% 473 172.6% 19 14 $36,171 511.6% 949 447.1% 19 14 $72,761 1130.4% 1,951 1024.8% 17 12Zia Brilliance Vnshng Wrnkl Crm Spf 15 1.6 Oz $18,084 193.8% 443 169.7% 16 11 $36,038 449.3% 900 409.6% 16 12 $70,091 968.4% 1,760 896.5% 15 11

Zia Brilliance Vnshng Wrnkl Ltn Spf 15 1.6 Oz $15,806 243.8% 386 210.4% 16 12 $30,989 574.0% 760 512.0% 16 12 $59,820 1201.0% 1,494 1102.4% 14 10

Zia Brilliance Restorative Night Crm 1.6 Oz $12,768 122.3% 315 100.4% 13 9 $29,715 417.4% 735 368.0% 14 10 $65,409 1038.9% 1,633 940.1% 14 10

Zia Brilliance Radiantly Firmng Conc 1.6 Oz $11,668 133.8% 287 117.0% 14 10 $22,471 350.3% 555 320.2% 13 9 $47,537 852.6% 1,180 793.2% 11 7

Zia Brilliance Purifying Cleanser 6.7 Oz $6,893 402.2% 258 355.4% 12 10 $10,599 672.3% 400 607.8% 10 8 $22,177 1515.9% 845 1393.5% 9 7

Zia Brilliance Mostr Infsng Crm Clnsr 6.7 Oz $6,563 248.4% 245 228.7% 12 9 $11,689 520.5% 444 496.0% 11 8 $25,788 1268.9% 989 1229.3% 10 7Zia Brilliance Firmng Serum .5 Oz $6,109 156.9% 144 140.0% 8 6 $11,734 393.4% 279 363.7% 6 4 $30,024 1162.5% 715 1089.0% 7 5TOTAL $96,041 0.0% 2,551 0.0% 110 81 $189,406 0.0% 5,022 0.0% 105 77 $393,607 0.0% 10,567 0.0% 97 69


consumption data through september 8, 2007. category review total direct ( selected brands ) spins...

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